Speak with Executive Presence with Executive... · · 2012-02-22What is Executive Presence? Your...
Transcript of Speak with Executive Presence with Executive... · · 2012-02-22What is Executive Presence? Your...
Speak with Executive Presence
Express yourself effectively and connect with your executives
Copyright 2012 Warwick John Fahy
Wednesday, 22 February 2012
The average recall 24 hours after a typical presentation
<10%
35%
29%
11%
10%
8%7%
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My promise
Not boring theory
No long lectures
Practical tools that work
Top Tip Reminders
Relevant examples
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“You don’t learn by doing, You learn by re-doing.”
Thiagi,Warwick’s mentor
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What is Executive Presence?
Your ability to articulate change and
make things happen with
the willing support of other people
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Key Messages
Slice your content to make it flexible
Then, vary your approach to keep their interest
First, stimulate executive’s attention span
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Executive AttentionAttention is like cash...
...you can only use it to pay for one thing. Wednesday, 22 February 2012
Executive Attention
Things that distract people from listening
Being Online
Physical Pain
Thinking about something else
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Executive Attention
Most presenters don’t help themselves
No clear message
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Executive AttentionMost presenters don’t help
themselvesNo clear message
Dump Data..without ConnectingWednesday, 22 February 2012
Executive AttentionMost presenters don’t help
themselvesNo clear message
Dump Data..without Connecting
Source: Yangliu Design
Doesn’t get to the pointWednesday, 22 February 2012
Executive Attention
Most presenters don’t help themselves
No clear message Dumps Data Avoids the point
Wednesday, 22 February 2012
Executive Attention
Most presenters don’t help themselves
No clear message Dumps Data Avoids the point
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Create Your Connection
Content is King and Connection is Queen.
Connection comes before interest.
Interest comes before understanding.
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Connecting Questions
So?So what?So what's in it for me?So what this means for you is...This is important to you because...So what does this mean for you? Well, it means....Why is this relevant? This is relevant to you
because...
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Make frequent eye contact
Connecting questions shape the meaning
To stimulate attention
The learning points:
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Make frequent eye contact
Connecting questions shape the meaning
Mix it up. Don’t be predictable
To stimulate attention
The learning points:
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Executive AttentionOther tips for Stimulating Attention:1. Variety2. Visual wordplay3. Billboard Slides4. Change in pacing5. Building to a climax6. Creating curiosity
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Half Life
I enable senior executives in China to influence their key stakeholders and get better results faster.
Introduce your “purpose” to 2 other people in exactly 16 words
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8 words
Fun learning experiences
combining practical tools & audience input
Share with somebody one [unique] benefit that your audience [clients] get from working with you in exactly 8 words
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4 words
Walk your Talk, please
What's your life motto in exactly 4 words
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Time keep. Be shorter than expected.
To keep interest
The learning points:
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Time keep.Be shorter than expected.
Express your big idea in 8 and 16 words
To keep interest
The learning points:
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Time keep. Be shorter than expected.
Express your big idea in 8 and 16 words
Start and end with your key message
To keep interest
The learning points:
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Executive Interest
Other tips for Keeping Interest:1. Taking questions along the way2. Mixed visual media (video, pictures)3. Make it super relevant4. Enthusiastic delivery
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Who needs it?
The Presenter The AudienceThe Content
Turn to the person next to you and ask them: 30 seconds
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1-2-3
“My first point is...”
“Moving onto my second idea..”
Finally, I would like to say..”
I
2
3
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Time
“In the 1980s,...”
“But in the 1990s,..”
“I think 10 years from now,..”
I
2
3
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I
2
3
I say. You say. He says
“I think...”
“On the other hand, my friend believes..”
“An expert report says..”
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Quick Exercise
With a partner, think about different ways you can slice your presentation.
Write down two or three variations for the same topic3 minute
Bonus question: How would you signal the opening of each section or
module of your newly sliced presentation?Wednesday, 22 February 2012
Use the Rule of 3
Slice your content into slices
For flexible content
The learning points:
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Signal each new section
Use the Rule of 3
Slice your content into slices
For flexible content
The learning points:
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before we end
Copy of the slidesWrite “PPT” on your business card
Article10 Warning Signs Your Executive Needs to Develop Better Executive Presence
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before we end
Supporting managers and executives
Write “ESS” on your business card:
For Executive Strategy Session
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The best executives have presence
Connect
Eye contact
Use connecting questions
Engage
Share your big ideaSlice
3-9-27
Slice the cake
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More resources
thewarwick
52 Free Tips at www.warwickjohnfahy.com
My blog on Business Presenting:www.oneminutepresenter.com
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