Spain statistics

A TRIP ACROSS EUROPE

TOURISM IN MALAGA-COSTA DEL SOL

The city of Malaga is located in a privileged enclave. The municipality extends over an area of 398.25 square kilometres and its "de facto" urban population reaches the million inhabitants mark. The main environmental and geographical factors that have intervened in the city's evolution and development have been maritime influences, its location in two river valleys (the Guadalhorce and the Guadalmina), its relief and its climate.

GEOGRAPHICAL DATAProvinceSurface area: 7,276 km2.Population: 1,517,523 inhabitants (2007)Municipality of Malaga: Surface Area: 398.25 km2.Population: 561,250 inhabitants (2007)

Whilst the Mediterranean Sea bathes the Malaga coastline, the Malaga Mountains nestle just behind to form a barrier of peaks that protects the city from the cold, yet the regulating effect of the sea ensures the area its characteristic mild temperatures. The hottest months are July and August and the coldest are usually December and February.

MALAGA – COSTA DEL SOL

The weather in Malaga is among the best weather in Spain: typically Mediterranean, long sunny days are guaranteed during the entire extended summer season. Rainfall in Malaga is low throughout the year and practically non-existent from the end of May to the end of September. Average sunshine hours in Malaga are exceptionally high, with over 10 hours’ sun in the summer and 6 hours in the winter. It is sunny for no less than 300 days a year. The region is not called the Costa del Sol for nothing!

Source: Registro de Turismo de Andalucía

NUMBER OF ESTABLIHSMENTS

APARTMENTS

TOURISM CAMPSITES

COUNTRY COTTAGES

HOTELS

HOSTALS

COUNTRY HOTELS

TOTAL

NUMBER OF BEDS

APARTMENTS

TOURISM CAMPSITES

COUNTRY COTTAGES

HOTELS

HOSTALS

COUNTRY HOTELS

TOTAL

TOURIST ACCOMODATION SUPPLY

During the period 2006-2010 the supply of tourist accomodation in the Costa del Sol has increased by 20%

TOURIST ACCOMMODATION SUPPLY

IES “Salvador Rueda” Málaga

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TOURIST ACCOMMODATION SUPPLY

PR

OV

INC

E

MA

LAG

A

West

C

ost

a

del S

ol

Mala

ga

Cit

y

East

C

ost

a

del S

ol

TOURIST ACCOMMODATION SUPPLY (HOTELS)

The majority are four-star hotels (57,7% of beds) and there is a greater concentration on the Costa del Sol. Torremolinos stands out with over 20,000 beds and Marbella and Benalmadena with 14,000.


TRAVELERS IN HOTELS

NACIONALITY AREA

SPANISH

FOREING

HOTEL OCCUPANCY SURVEY

We have begun to glimpse a resurgence in 2010. Occuapancy in Malaga represents almost a third of all hotel stays in Andalucia


NACIONALITY AREA

SPANISH

FOREING

TRAVELERS IN TOURIST APARTMENTS

TOURIST APARTMENTS OCCUPANCY SURVEY

An increase in the number of travelers staying at tourist apartments in all areas. Malaga hosts more than half of travelers’ tourist apartments in Andalucia


INFLUX OF TRAVELLERS

PASSENGER ENTRY OF MALAGA AIRPORT

NATIONAL INTERNATIONAL

During the year 2010 more than five million nine hundred thousand (5.900.000) passengers have entered through Malaga airport. Eight of ten travelers entering Malaga Airport are international.

TRAVELERS ENTRY FROM MADRID IN MALAGA RAILROAD STATION

With the opening of high-speed train (AVE) in 2007 there has been a significant increase in entry of travelers from Madrid


CRUISE AND PASSENGER TRAFFIC IN THE MALAGA PORT

The evolution of the number of passengers and ships in the Malaga port is continually increasing.



WHO COMES HERE?Based on official data it is estimated that during 2010 a total of 8,828,000 tourists have entered the Costa del Sol.The national market (41.9%) is the most important, followed by the British that represents more than a quarter of the demand (26.3%)

SpainGermanyBelgiumFrenchHollandItalyPortugalUnited KingdomIrelandScandinavian CountriesRest of EuropeEE.UU.Rest of the world

PROFESSIONAL CATEGORY

EntrepreneurSelf-employedExecutiveMiddle managementSkilled workerUnskilled workerCivil Servant GraduateOther civil servantsStudentsWork from HomeOther

JOB SITUATIONWorkingUnemployedStudentRetiredWork from homeOther

WAY OF TRAVELING

AloneAs a coupleWith familyWith friendsOther

AVERAGE AGE

From 18 to 29From 30 to 39From 40 to 44From 45 to 49From 50 to 59From 60 to 6464 and overAVERAGE AGE

Under 18 €From 18 to 30 €From 30 to 60 €From 60 to 90 €Over 150 €AVERAGE EVERYDAY EXPENSES

EVERYDAY EXPENSES

Source: INEIES “Salvador Rueda” Málaga


According to the Tourism Observatory of the City of Malaga, the economic impact of more than 3.42 million visitors who stayed in the city during 2010 was a turnover of 578,469,696 euros, almost fifteen million euros more than in the previous year.

Seasonality does not seem to be a particularly serious problem for Malaga. In fact, the influx of travelers was very evenly spread across all months of 2010, although there was a slight increase in the third quarter. Most tourists to the city have already visited Malaga.

ECONOMIC IMPACT OF TOURISM IN MALAGA CITY

In fact, 59.2% of tourists say their own previous experience led him to choose the city again, demonstrating a significant degree of loyalty. For 50% of respondents the Internet has been a decisive tool in organizing their vacation. The average daily expenses made by visitors are 55.75 euros

Food

Distribution of ExpensesCultural activities 4,25% Transport

Other

Buy

Accommodation24,16%


LOYALTYOver 60% of tourists who have visited us in 2010 have come to the Province of Malaga three or more times. Of these, 32.6% of the total have come more than five times.

NUMBER OF VISITSFirst timeSecond timeThree to five timesOver 5 times

The proportion of tourists who plan to return in the coming years to the Costa del Sol reaches 62.7% of the total.

You will visit Malaga soon. And when you do, you will want to return – we’re sure of that!See you in May 2012.

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