Spaghetti Western of Link Building - Ungagged June 2016
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Transcript of Spaghetti Western of Link Building - Ungagged June 2016
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David Naylorwww.bronco.co.uk
The Spaghetti Western of LinksA Fistful of Dollars, to The Good, The Bad and the Ugly
Thanks to our friends
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David NaylorBut who the hell is DAVE NAYLOR
Well I was the Guy that found Exploits in Webmaster ToolsExploits in TwitterCreated Automated Comment SystemAffiliated in the Pills industryAnd an all round Nice SEO
www.bronco.co.uk
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www.bronco.co.uk
David Naylorwhy did you turn whitehat…...
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www.bronco.co.uk
David NaylorToday I run a Digital Agency
* I pretend that hats don’t exist, I still find exploits but work more on fixing and less abusing, and I’m still an all round Nice Guy SEO type.
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www.bronco.co.uk
OK .. Down to business
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www.bronco.co.uk
News EditorialBonus they are free, but if you are paying for them, it’s an Advertorial and YOU control the content
The Good
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www.bronco.co.uk
Editorial BloggerBonus they are free and tend to cover what’s in the news, you have little control or NO control
The Good
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www.bronco.co.uk
Friendly BloggerIn fact 90% of bloggers understand what we as SEO’s need, clean links that will not get our sites into any penalties.
The Good
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www.bronco.co.uk
100% Honesty In fact 99% of bloggers will be friendly towards your request if you’re honest upfront, educate them and communicate
The Good
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www.bronco.co.uk
Professional link sellerHigher risk but they won’t mess about
The Good -ish
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www.bronco.co.uk
Money BloggerOr anyone you pay that could dick you around…
The Bad
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www.bronco.co.uk
Life style bloggersI have met some real Crazy people here….
The Bad
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www.bronco.co.uk
Righteous bloggersThey believe “the Man” and are happy to mess your day right up
The Bad
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www.bronco.co.uk
Facebook GroupsThey tell everyone that you want clean links, worst still they start offering advice to others
*they never think we are in the same groups
Righteous bloggers
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www.bronco.co.uk
They get Paid..Then stick a massive disclaimer saying PAID LINK!!, when Questioned they start citing ASA
Righteous bloggers
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www.bronco.co.uk
Wait a week or 2Then Nofollow or just delete the link, citing Google may ban them because you paid them.
Sneaky bloggers
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www.bronco.co.uk
Use Robots.txtThey add your link to a section of the blog thats blocked in robots.txt or add the meta nofollow/noindex
Righteous bloggers
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www.bronco.co.uk
Request the Money backHAHAHA… the abuse you will get is awesome
Money bloggers
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www.bronco.co.uk
YOU REMIND THEM THAT SEO YEARS ARE LIKE DOG YEARS THEY LAUGH AND POINT OUT THEY COULD A KICK 119 YEAR OLDS ARSE EASILY
Money bloggers
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www.bronco.co.uk
You want togo all Crazy Horse on them, but for the cost of 1 link you don’t bother…... So you add them to the shit list ( DISAVOW FILE )
Righteous bloggers
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www.bronco.co.uk
Checklist:
Robots.txtMeta for Noindex/NofollowLink still LiveLink for NofollowCheck Google CachePaid Links Disclaimer
Righteous bloggers
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www.bronco.co.uk
Script KiddiesSent from the future.To mess with you and your money
The ugly
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www.bronco.co.uk
You will go Crazy Horse
The Ugly
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www.bronco.co.uk
In plain view : a personal favourite
Every link on the site is /something.HTML but yours is /Link.htm the canonical is /Link.html
with no link or a Nofollow added
Script kiddies
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www.bronco.co.uk
JavaScript
To remove a NoFollow attribute after page loads or to add the link in after the page loads
Script kiddies
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www.bronco.co.uk
Cloaking to Google:
Page-wide Nofollow or NoindexNofollow or Noindex on the linksRemoved the linkCloaked the robots.txt
Script kiddies
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www.bronco.co.uk
Just for the Bots: X-Robots
You can add the X-Robots-Tag to a site’s HTTP responses using .htaccess and httpd.conf files.
HTTP/1.1 200 OK Date: Tue, 25 May 2010 21:42:43 GMT (…) X-Robots-Tag: googlebot: nofollow X-Robots-Tag: otherbot: noindex, nofollow (…)
Script kiddies
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www.bronco.co.uk
Stolen Links:
They Offer you some links on a few other Blogs, you think it’s a winner, until you find out they have hacked the blogs
Script kiddies
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www.bronco.co.uk
Checklist:
Does the Canonical MatchIs it blocked by X-RobotsIs it blocked by page-wide nofollowIs it blocked by page-wide noindexIs it in the Google indexIs it allowed by Robots.txtWas the link foundIs there a nofollow in the linkIs there a noindex on the links
Script kiddies
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www.bronco.co.uk
What you need to look out for
Pay to play
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www.bronco.co.uk
http://www.bronco.co.uk/our-ideas/ungagged/
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www.bronco.co.uk
Lost Organics
Search Metrics – check for drops
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www.bronco.co.uk
What’s giving it Equity
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www.bronco.co.uk
What else is it linking too
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www.bronco.co.uk
Google webcache
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www.bronco.co.uk
Google webcache
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www.bronco.co.uk
Questions ?