Ungagged London 2015 Presentation - Traffic Hacks
-
Upload
roland-frasier -
Category
Marketing
-
view
697 -
download
3
Transcript of Ungagged London 2015 Presentation - Traffic Hacks
![Page 1: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/1.jpg)
Steal These 7 Traffic Hacks We Used To Get 1,141,489 Visits To 3 Of Our Websites Last Month
![Page 2: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/2.jpg)
Steal These 7 Traffic Hacks We Used To Get 1,141,489 4,554,552 Visits To 3 Of Our Websites Last Month
![Page 3: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/3.jpg)
7 Strategies Driving Millions Of Website Visits Per Month
4,554,552 Monthly Website Visits
![Page 4: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/4.jpg)
12 Day Old Crafts Industry Blog
From 0 To 4,934 New Users In 12 Days
![Page 5: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/5.jpg)
12 Day Old Gun Industry Blog
From 0 To 41,234 New Users In 12 Days
![Page 6: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/6.jpg)
• Quickly create an unlimited amount of curatedcontent that outperforms original content
• Rank on page one of Google for hundreds of keywords with a single blog post
• Multiply organic traffic 100% - 1,500% with “viral lift” from social shares
• Pixel it all and get paid for every single organic website visitor
![Page 7: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/7.jpg)
![Page 8: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/8.jpg)
STRATEGY #1
Drive traffic to content. Pixel it based on interest. Retarget.
![Page 9: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/9.jpg)
![Page 10: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/10.jpg)
![Page 11: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/11.jpg)
![Page 12: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/12.jpg)
![Page 13: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/13.jpg)
![Page 14: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/14.jpg)
![Page 15: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/15.jpg)
![Page 16: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/16.jpg)
![Page 17: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/17.jpg)
STRATEGY #2
Build data-driven SEO friendly site structures
![Page 18: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/18.jpg)
Data Driven Keyword Research
![Page 19: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/19.jpg)
![Page 20: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/20.jpg)
![Page 21: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/21.jpg)
![Page 22: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/22.jpg)
STRATEGY #3
Create data-driven curated content quickly and easily
![Page 23: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/23.jpg)
![Page 24: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/24.jpg)
![Page 25: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/25.jpg)
![Page 26: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/26.jpg)
![Page 27: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/27.jpg)
![Page 28: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/28.jpg)
![Page 29: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/29.jpg)
![Page 30: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/30.jpg)
![Page 31: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/31.jpg)
![Page 32: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/32.jpg)
![Page 33: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/33.jpg)
![Page 34: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/34.jpg)
![Page 35: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/35.jpg)
![Page 36: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/36.jpg)
STRATEGY #4
License content to leverage celebrity, build credibility and increase trust
![Page 37: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/37.jpg)
CONTENT LICENSINGCurate High Authority AuthorsTo Increase Sales & Credibility
![Page 38: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/38.jpg)
LICENSED COLUMNS
![Page 39: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/39.jpg)
![Page 40: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/40.jpg)
![Page 41: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/41.jpg)
![Page 42: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/42.jpg)
LICENSED PERIODICALS
![Page 43: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/43.jpg)
![Page 44: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/44.jpg)
![Page 45: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/45.jpg)
![Page 46: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/46.jpg)
LICENSED COMICS
![Page 47: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/47.jpg)
![Page 48: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/48.jpg)
LICENSED NEWS
![Page 49: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/49.jpg)
![Page 50: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/50.jpg)
![Page 51: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/51.jpg)
![Page 52: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/52.jpg)
LICENSED AUDIO & VIDEO
![Page 53: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/53.jpg)
![Page 54: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/54.jpg)
![Page 55: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/55.jpg)
PUBLIC DOMANCONTENT
![Page 56: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/56.jpg)
![Page 57: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/57.jpg)
STRATEGY #5Create search query driven content for MASSIVE SEO benefits50% of your total content
![Page 58: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/58.jpg)
SurvivalLife.com: 487 Page 1 Keywords From A Single Post
![Page 59: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/59.jpg)
Use SEMRush To Determine Search Intent
![Page 60: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/60.jpg)
Use SEMRush To Determine Search Intent
![Page 61: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/61.jpg)
What Search Driven Content To Create
![Page 62: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/62.jpg)
What Search Driven Content To Create
![Page 63: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/63.jpg)
Building A High Ranking Search Query Driven Post
![Page 64: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/64.jpg)
Related Search & SERP Source To Find Content To Curate
![Page 65: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/65.jpg)
Move Between “Web” “Videos” & “Images” To Find Content
![Page 66: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/66.jpg)
“Create a list post based on 25 or more search
queries for your topic. In the description for each list
item include the search phrase, then link out to high authority sites with
relevant content”
Rank For Multiple Page 1 Keywords With 1 Post
![Page 67: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/67.jpg)
Cool, But Does It Drive Traffic?
![Page 68: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/68.jpg)
Summary of Strategy #5
Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches.
Step 2: Find “listicle” topics via Related Search
Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.
![Page 69: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/69.jpg)
STRATEGY #6Create event or trend driven contentWith Press Release support20% of total content
![Page 70: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/70.jpg)
Holidays
Movies CelebritiesSports Events
Trendy Sayings, Phrases, Places
![Page 71: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/71.jpg)
Holiday Research With SEMRush
![Page 72: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/72.jpg)
Holiday Research With SEMRush
![Page 73: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/73.jpg)
Export To Excel To Drill Down To Better Topics
![Page 74: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/74.jpg)
Resource: BuzzSumo.com
![Page 75: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/75.jpg)
Use BuzzSumo To Amplify Your Viral Lift
![Page 76: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/76.jpg)
Data-Driven Halloween Content Marketing Ideas
Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet grooming, etc.), or to create customer life-cycle stage 1 general interest viral content.
Crafts (14,800 searches). Could apply to virtually any product used in crafting.
List of jokes or ideas (14,800 searches). Create a listicle for any niche on this.
Masks (12,100 searches). If you sell materials useable to create masks. Family counseling, psychology, self-improvement (masks we wear). Dating (real person vs. their representative).
Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related and even if you just want to write a viral article and get the links.
![Page 77: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/77.jpg)
Data-Driven Holiday Content Marketing Ideas
Do the same thing for EVERY holiday, sports events, movies, elections in advance
Also… Celebrities… Trends
![Page 78: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/78.jpg)
Use Google Trends To Find More Topics
![Page 79: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/79.jpg)
Use Google Trends To Find More Topics
![Page 80: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/80.jpg)
Then Use SEMRush To Find Data-Driven Topic Ideas
![Page 81: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/81.jpg)
Now Tie The Data-Driven Topic To Your Niche
![Page 82: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/82.jpg)
Viral Lift Is The Gift That Keeps On Giving
![Page 83: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/83.jpg)
Case Study: Tie Current Events To Your Audience
![Page 84: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/84.jpg)
Brainstorming + Data = Content To Create
![Page 85: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/85.jpg)
Case Study: BuzzSumo Reveals Man Cave Trend
![Page 86: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/86.jpg)
Case Study: Confirm Search Volume For Trend
![Page 87: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/87.jpg)
Case Study: Use SEMRush To Pull Curated Content
![Page 88: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/88.jpg)
Case Study: Use SEMRush To Pull Curated Content
![Page 89: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/89.jpg)
Case Study: Check SERPs Until You Have Enough Content
![Page 90: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/90.jpg)
Case Study: 44,884 Monthly Page Views
![Page 91: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/91.jpg)
Strategy 6 Summary
Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can create content around. (Tip: If you have industry events in your niche, use those too.
Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events.
Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have your team list them on a collaborative Google Doc.
Step 4: Use SEMRush to find the data on keywords, search volume related to the brainstormed ideas & find content to curate (using SERP Source).
Step 5: Match up your topic and theme ideas to the search data and greenlight the content ideas that match up best to the search data and create the content.
![Page 92: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/92.jpg)
STRATEGY #7Find proven content winners and make them better20% of your total content
![Page 93: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/93.jpg)
Step 1: Find link-worthy contentStep 2: Make something even betterStep 3: Reach out to the right people to let them know about it.
![Page 94: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/94.jpg)
Find Competitor Content With Lots Of Links
![Page 95: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/95.jpg)
Find Competitor Content With Lots Of Links
![Page 96: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/96.jpg)
Find Competitor Content With Lots Of Links
![Page 97: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/97.jpg)
Find Competitor Content With Lots Of Links
![Page 98: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/98.jpg)
• Make it look better (improve design / photos / make an infographic
• Update it (it’s 6 years old)• Increase length (make a 10 things list or
99 things)• Make it more in depth (add video, more
images, do’s & don’ts, etc.)
![Page 99: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/99.jpg)
Now, Let’s Find The People Most Likely To Link To It
![Page 100: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/100.jpg)
Paste The Article URL Into The Search Box
![Page 101: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/101.jpg)
Click On The Backlinks To See The Full List
![Page 102: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/102.jpg)
Export The List To A Spreadsheet To Refine It
![Page 103: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/103.jpg)
We Use Excel, But CSV Will Also Work
![Page 104: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/104.jpg)
Go Through The List To Find The Best Prospects
![Page 105: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/105.jpg)
Send The Best Prospects An Email Like This
Source: http://backlinko.com/skyscraper-technique
![Page 106: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/106.jpg)
Why We Want As Many Sharing Influencers As Possible
![Page 107: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/107.jpg)
How do you find & Persuade influencers to share your content?
![Page 108: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/108.jpg)
Resource: Authority Spy
![Page 109: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/109.jpg)
Use Authority Spy To Find & Content Influencers
![Page 110: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/110.jpg)
Feature Them In A “Best Of” Post & Tell Them About It
![Page 111: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/111.jpg)
Try Different Tools To Automate The Process
![Page 112: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/112.jpg)
Case Study: DIYReady
![Page 113: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/113.jpg)
Case Study: DIYReady
![Page 114: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/114.jpg)
Strategy 7 Summary
Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality
backlinks.
Step 2: Improve it.
Step 3: Reach out to all the influencers who linked to the original content and let them know about your
new and improved version.
![Page 115: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/115.jpg)
STRATEGY #8
Create content to acquire high value links 10% of total content
![Page 116: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/116.jpg)
![Page 117: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/117.jpg)
![Page 118: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/118.jpg)
![Page 119: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/119.jpg)
![Page 120: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/120.jpg)
STRATEGY #8
Use BuzzSumo & Spike to “money-ball” shares of content and ads
![Page 121: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/121.jpg)
Use BuzzSumo To See What Content Gets Shared Most
![Page 122: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/122.jpg)
Problem: Getting people to share is not easy
![Page 123: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/123.jpg)
Huge SEO Benefits From Each Post
![Page 124: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/124.jpg)
Fewer Posts Needed Because They Perform So Well
![Page 125: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/125.jpg)
DIYReady.com: 241 Page 1 Keywords From A Single Post
![Page 126: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/126.jpg)
Can a tool predict headline virality?
![Page 127: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/127.jpg)
Resource: Emotional Value Calculator -aminstitute.com/headline/
![Page 128: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/128.jpg)
Resource: Emotional Value Calculator -aminstitute.com/headline/
![Page 129: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/129.jpg)
DIYReady.com: 241 Page 1 Keywords From A Single Post
![Page 130: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/130.jpg)
DIYReady.com: Posts Most Shared On Facebook
![Page 131: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/131.jpg)
http://www.contentrow.com/tools/link-bait-title-generator
upworthygenerator.com
buzzfeed.com/awesomer/what-would-the-buzzfeed-post-about-you-be-called
blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator
Viral Headline Generators To Cheat With
![Page 132: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/132.jpg)
1. Write at a 5th grade level
2. Keep headlines to 60 characters and ask a question
3. Use negative superlatives in headlines (“never,” “worst”)
4. Use 80 – 180 words per post
5. Use compelling photos
6. Use 5 – 8 hashtags per post
7. Post on Saturday or Sunday between 10PM – 12AM Eastern time
8. Tease but don’t give it away in share text, headline, excerpt & image
9. Don’t write anything your mom would hate
![Page 133: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/133.jpg)
IS ALL THIS EFFORT WORTH IT?What’s the value of this organic traffic?
![Page 134: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/134.jpg)
Monthly Revenue From Organic Pixels
![Page 135: Ungagged London 2015 Presentation - Traffic Hacks](https://reader033.fdocuments.in/reader033/viewer/2022051618/55b6dc0bbb61eb12598b45f0/html5/thumbnails/135.jpg)