Sp16 allworth catalog low res

Spring 2016

B R I A N T A R Q U I N

GUITAR AMPLIFIER

Encyclopedia

Writing What You Know

How to Turn Personal Experiences into Publishable Fiction, Nonfiction, and Poetry

Meg Files

S E C O N D E D I T I O N

Allworth PressAllworth PressAllworth Press

Contact Information

International Sales Representatives

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ALLWORTH PRESS // SPRING 2016 1

• Targeted promotion to writer’s groups and associations

• Targeted marketing to writer’s media• Recommended for course adoption• Also available:

The Fiction Writer’s Guide to Dialogue$14.95 paperback978-1-62153-439-6

Propose Your Book$19.99 paperback978-1-62153-467-9

The Author’s Toolkit$16.99 paperback978-1-62153-482-2

Meg Files

WRITING WHAT YOU KNOWHow to Turn Personal Experiences into Publishable Fiction, Non�ction, and PoetrySecond Edition

Transform personal experience into compelling stories!

It’s easy for people to write about their feelings in a journal. It’s more difficult, however, to convert personal experiences into stories worthy of publication—fiction, nonfiction, or poetry. Filled with engaging exercises, Writing What You Know guides writers in identifying story-worthy ma-terial and transforming their raw material into finished pieces, through conquering fears associated with personal exposure, determining a story’s focus, shaping the material into a cohesive whole, and editing and revising as needed. Writers working in any form will find this book invaluable for supplying them with the inspiration and practical instruc-tion they need to get their experiences and emotions into print. In addi-tion, they will learn to:

• Tap into difficult, guarded parts of their lives to tell the stories they desire

• Write emotionally intense material• Decide which literary form is right for their stories• Create the illusion of real speech with effective dialogue• Tell their stories with authority• Develop effective beginnings, middles, and ends• Share their work with others and deal with reactions

courageously

Files’s friendly, encouraging advice makes it a pleasure for writers to write the stories they are most passionate about. In an age when pub-lishing can mean pushing a button on Facebook, Twitter, or a blog, there is an enduring urge to send stories out into the world. In an atmosphere of misinformation and lies, which social media and the ease of publish-ing may encourage, we especially crave truth. The time to start telling it is now. So many aspiring writers have truths worth sharing and stories begging to be told!

MEG FILES is the author of Meridian 144, The Third Law of Motion, Home Is the Hunter: And Other Stories, and The Love Hunter and Other Poems. She teaches creative writing at Pima College in Tucson, Arizona, where she directs the Pima Writers’ Workshop.

$16.99 paperback original (Can. $23.99)World (W) • CQ 30ISBN 978-1-62153-511-96” x 9” • 224 pagesWriting/Reference ebook ISBN 978-1-62153-517-1MARCH

Previous edition: 978-1-58297-154-4

Writing What You Know

How to Turn Personal Experiences into Publishable Fiction, Nonfiction, and Poetry

Meg Files

S E C O N D E D I T I O N


• Targeted promotion to photography and film associations

• Recommended for course adoption• Also available:

The Art of Motion Picture Editing$24.95 paperback978-1-58115-881-6

Photography$24.95 paperback978-1-58115-409-2

Top Travel Photo Tips$16.95 paperback978-1-58115-995-0

$14.99 paperback original (Can. $21.99)World (W) • CQ 30ISBN 978-1-62153-526-36” x 9” • 176 pages150 b/w illustrationsFilm & Televisionebook ISBN 978-1-62153-527-0MARCH


Tom Schroeppel

THE BARE BONES CAMERA COURSE FOR FILM AND VIDEOThird Edition

An updated and expanded edition of the classic guide to shooting film.

A timeless classic with more than 165,000 copies sold, The Bare Bones Camera Course for Film and Video has been chosen by over seven hun-dred colleges to teach basic film and video techniques. Written by a working professional, The Bare Bones Camera Course is the most user-friendly book available on the subject of film and video production; it reduces the shooting experience to its essence, making complicated concepts easy to grasp. Using simple, clear language and more than 150 illustrations, the book explains:

• Exposure• Lenses• Composition• Basic sequence• Crossing the line• Lighting• And much more!

When you finish this book, you will know and understand how to shoot good pictures that will edit together seamlessly in postproduction. With added chapters on sound and editing, and new exercises by Chuck DeLaney to help put lessons into practice, this new edition of The Bare Bones Camera Course for Film and Video rounds out the education of any filmmaker.

TOM SCHROEPPEL worked in film and video for more than thirty years as a freelance writer, director, cameraman, and editor. He also trained news crews at television stations in Latin America and the Caribbean.

“Schroeppel’s . . . years [of] experience in editing, directing, and camerawork are evident in lucid explanations of function and technique, accompanied by simple but effective graphics that demonstrate classic visual literacy.” —Book-list, American Library Association


• Targeted promotion to acting groups, unions, and associations

• Marketing to film, television, music, and theater trade media

• Also available:

Performing Arts Management$50.00 paperback978-1-58115-650-8

Intentional Leadership $19.95 paperback978-1-62153-426-6

Effective Leadership in Nonprofit Organizations$16.95 paperback978-1-62153-287-3

$19.99 paperback original (Can. $28.99)World (W) • CQ 30ISBN 978-1-62153-512-65 ½” x 8 ¼” • 224 pagesPerforming Artsebook ISBN 978-1-62153-518-8APRIL

Tobie S. Stein

LEADERSHIP IN THE PERFORMING ARTS Step into the leadership spotlight with the direction of the industry’s sages.

What does it mean to be a performing arts leader? Leadership in the Performing Arts addresses and analyzes this question by presenting the wisdom and expertise of eleven men and women with experience leading nonprofit performing arts institutions in the United States. These successful leaders provide many real-world examples of business practices that may be generally applied by practitioners in our field and throughout the nonprofit sector. The book examines:

• The leader’s career path and professional growth• The leader’s vision• Leadership styles and the importance of interpersonal skills• Setting and executing organizational priorities• Leading decision-making and communication processes• Creating change and innovation• Challenges faced in leading an institution

Interviewees include: Kathy Brown, executive director of the New York City Ballet; Peter Gelb, general manager of the Metropolitan Opera; Heather Hitchens, president of the American Theatre Wing; Karen Brooks Hopkins, president and chief executive officer of the Brooklyn Academy of Music; Timothy J. McClimon, president of the American Express Foundation; Laura Penn, executive director of the Stage Direc-tors and Choreographers Society; Arlene Shuler, president and chief executive officer of the New York City Center; Paul Tetreault, director of Ford Theatre; Nancy Umanoff, executive director of the Mark Morris Dance Group; Patrick Willingham, executive director of The Public Theater; and Harold Wolpert, managing director of the Roundabout Theatre Company.

TOBIE S. STEIN, PhD, is a recognized leader, keynote speaker, author, and professor, specializing in nonprofit and performing arts leadership, as well as workforce-development education and diversity and cultural exchange. She is a two-time Fulbright Specialist (Taiwan and Israel) and the director of the MFA Program in Performing Arts Management at Brooklyn College, the City University of New York. She lives in New York City.


• Targeted promotion to theater groups, unions, and associations


Business and Legal Forms for Theater, Second Edition$24.95 paperback978-1-58115-923-3

Fundamentals of Theatrical Design$27.50 paperback978-1-58115-849-6

Technical Theater for Nontechnical People, Second Edition$19.95 paperback978-1-58115-344-6

$19.99 paperback original (Can. $28.99)World (W) • CQ 30ISBN 978-1-62153-520-16” x 9” • 272 pagesPerforming Artsebook ISBN 978-1-62153-521-8APRIL


John Kaluta

THE PERFECT STAGE CREWThe Complete Technical Guide for High School, College, and Community TheaterSecond Edition

A revised edition of an indispensable guide to putting on a stunning, low-budget show in fewer than forty days!

Here is a must-have book for anyone producing a stage show without a Broadway-sized budget. Written by a technical-theater veteran, The Perfect Stage Crew explains the pitfalls to avoid and provides solutions to the most common—and the most complex—stage performance prob-lems, even for theaters with a lack of resources. An invaluable guide for middle and high school theaters, college theaters, and community theaters, The Perfect Stage Crew teaches readers how to:

• Stock, organize, and store the essential backstage supplies• Conceptualize, design, and build sets• Manage a stage crew effectively• Paint scenery and backdrops• Test, design, and hang lighting• Operate and repair sound equipment• Set cues• Promote your show

This expanded second edition covers up-to-date technology, including information for recording, sound, and lighting. Chapters also cover such crucial topics as running technical rehearsals, gathering props, and creating and selling tickets. Theater groups that need to learn the nuts and bolts of putting a show together will discover how to turn backstage workers into The Perfect Stage Crew.

JOHN KALUTA is a public high school teacher who has overseen dozens of school and community theater productions. During the last twenty-five years, he has served as a technical director, museum artist, carpen-ter, television studio equipment–installer, pyrotechnics operator, light-ing designer, set designer, and rock tour roadie. He lives in Beltsville, Maryland.


• Targeted promotion to design and advertising associations

• Marketing to print and online art world media

• Also available:

Starting Your Career as a Graphic Designer$19.95 paperback978-1-62153-398-6

Business and Legal Forms for Illustrators, Fourth Edition$24.99 paperback978-1-62153-488-4

Inside the Business of Illustration$19.95 paperback978-1-58115-386-6

$19.99 paperback original (Can. $28.99)World (W) • CQ 30ISBN 978-1-62153-509-66” x 9” • 368 pages50 b/w illustrationsIllustrationebook ISBN 978-1-62153-515-7MAY

Michael Fleishman

STARTING YOUR CAREER AS AN ILLUSTRATOR The ultimate guide for beginners, working professionals seeking change, and entrepreneurs going out on their own.

Beginning with the first steps of starting out and continuing on through succeeding as a professional, Fleishman’s newest guide navigates how illustration ties together concept and technique. From advice on educa-tion and finding the right state of mind, to opening shop and finding the right venue, Starting Your Career as an Illustrator is a bit of a technical how-to, something of a business book, certainly an inspirational work, definitely a professional overview, and even a personal lifestyle guide. It accurately documents the eclectic adventures of illustrators now, as well as relating historical perspectives, motivations, and inspirations to present readers with a true global field experience—all in an accessible, reader-friendly style. Topics include how to:

• Create a portfolio• Make initial contacts• Develop a financial plan• Set up an office• Acquire supplies and equipment• Price your own work• Market on the web• Nurture a growing freelance business• And much more

Through direct and candid conversations with scores of professionals up and down the career ladder, this book offers rich perspectives from illustrators (and their cohorts) at and away from the drawing board. It looks at the strong threads tying professional and academic process, practice, and product, and offers extensive research, a global pool of resources, and a wide panorama of information that promotes problem solving. Fifty illustrations are included throughout.

MICHAEL FLEISHMAN is a freelance illustrator, graphic artist, and teacher of the commercial arts with more than thirty years of experience. He has been a contributor to various trade publications and has authored six books on illustration, design, and creativity. He has served on the board of directors for ICON6 and as the president of the at-large chapter of the Graphic Artists Guild. Fleishman currently lives in Milford, Dela-ware, with his wife.


• Targeted promotion to acting groups, unions, and associations

• Marketing to music and theater trade media


Singing in Musical Theatre$19.95 paperback978-1-58115-482-5

Starting Your Career as an Actor$19.95 paperback978-1-58115-911-0

$24.99 paperback original (Can. $35.99)World (W) • CQ 30ISBN 978-1-62153-522-56” x 9” • 320 pagesPerforming Artsebook ISBN 978-1-62153-523-2MAY


Tracey Moore with Allison Bergman

ACTING THE SONGPerformance Skills for the Musical TheatreSecond Edition

Seamlessly meld genres of music and theatre for phenomenal performances!

Acting the Song offers a contemporary, integrated approach to singing in musicals that results in better-trained, smarter performers everyone wants to work with. In this new thoroughly updated edition of the paper-back, directors and teachers of musical theatre will find guidance in de-veloping and leading musical theatre elements, classroom workshops, and the world of professional auditions and performances. A companion ebook specifically for students—including actors, singers, and danc-ers—contains time-tested advice, exercises, and worksheets for all skill levels, with links to additional resources online. Both versions cover:

• Singing and acting terminology• Use of microphones, recording devices, and other technology• Vocal and physical warm-ups, movements, and gestures• Creating a character• Finding subtext, interpreting music and lyrics, and song

structure• Collaborating with other actors• Keeping a performance fresh and new• Using social media and online audition sites

Teachers and students alike will appreciate the sections for begin-ning, intermediate, and advanced performers. Covering all changes to the industry, education, music styles, and audition protocols, this rich resource will benefit everyone involved in musical theatre, from new students to working professionals.

TRACEY MOORE has performed in national Broadway tours, off-Broadway productions, and regional theaters across the country. She is the head of the BFA Musical Theatre program at Western Kentucky University.

ALLISON BERGMAN is an award-winning stage director. She conducts professional and academic workshops across the country, specializing in musical theatre development and performance skills. She lives in New York City.


• Targeted promotion to design associations

• Targeted marketing to print and online art world media


How to Start and Operate Your Own Design Firm, Second Edition$24.95 paperback978-1-58115-474-0

The Interior Designer’s Guide to Pricing, Estimating, and Budgeting, Second Edition$24.95 paperback978-1-58115-718-5

Business and Legal Forms for Interior Designers, Second Edition$29.95 paperback978-1-62153-250-7

$19.99 paperback original (Can. $28.99)World (W) • CQ 30ISBN 978-1-62153-510-26” x 9” • 256 pagesDesignebook ISBN 978-1-62153-516-4JUNE


Robert K. Hale and Thomas L. Williams

STARTING YOUR CAREER AS AN INTERIOR DESIGNER Second Edition

Launch the career you’ve dreamed of and become a creative interior designer!

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional de-sign business in the competitive world of interior design. Drawing on the authors’ extensive experience, this book includes case studies and personal anecdotes that help teach you how to:

• Choose a design field and branch out into product and architectural design

• Garner referrals• Market, position, and promote your business• Bid competitively on projects• Manage sales and organize a budget• Design within a retail environment• Set pricing guidelines• Obtain and keep clients and sell to your target demographic• Set up your office

Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. This updated second edition also examines the current state of the interior design industry and what’s in store for the future of firms. Interior de-signers early in their careers and students will need this one-stop guide!

ROBERT K. HALE has opened and successfully managed residential de-sign offices in Philadelphia, London, and Baltimore, and he most recently cofounded Hale-Williams Interior Design, named the 2008 Design Firm of the Year by the Business Practices Network, with offices in Carmel and Palm Springs, California. He has appeared with his partner, Thomas L. Williams, on the popular television show Designers’ Challenge. He lives in Palm Springs, California.

THOMAS L. WILLIAMS is the author of 20/20: IFDA’s Vision for the Fu-ture, a series of articles on design and the business of interior design, and has taught business practices for interior designers at Monterey Peninsula College. As a cofounder of Hale-Williams Interior Design, he has created seminars and multiday classes for private schools. Williams, an avid blogger, lives in Palm Springs, California.


• Targeted promotion to entrepreneurs and small business associations

• Targeted marketing to business media

• Also available:

Millennial Rules$16.95 paperback978-1-62153-423-5

From Idea to Exit$19.95 paperback978-1-62153-427-3

Infectious$19.95 paperback978-1-62153-288-0

T. Scott Gross with Andrew Szabo and Michael Hoffman

POSITIVELY OUTRAGEOUS SERVICEHow to Delight and Astound Your Customers and Win Them for LifeThird Edition

Unleash success with the most innovative customer service tactics!

In today’s tough economy, cutting prices and providing good service aren’t enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)—doing the unex-pected unexpectedly and giving the customer more than he or she could hope for. POS put customer service guru T. Scott Gross on the map in the early 1990s. In this revised third edition, he contemporizes his work by examining what’s wrong in the service industry today and how to turn those negatives into POS. Managers at every level of the service industry will learn how to:

• Build a customer base by following the four key principles of promotions—have fun, get people to your store, get people involved with your product, and do something good for others

• Hire the right people and show them the fundamentals of POS• Energize and obtain the most creativity out of employees• Win over customers when mistakes happen, no matter who

is at fault

POS is not just a way of doing business, according to Gross; it’s also a state of mind and the key to success in the twenty-first century.

T. SCOTT GROSS is a customer service/management expert with an expansive list of Fortune 500 clients. As an instrument-rated pilot and a certified emergency medical technician, Scott has worked several fas-cinating jobs, and he now pours all of his experience and expertise into writing. He has authored numerous books, including Millennial Rules (Allworth Press). Scott lives in Kerrville, Texas.

ANDREW SZABO sports extensive experience in luxury hospitality manage-ment and is best known as the creator of Simply Irresistible® Marketing. He is the go-to guy when A-list clients are in need of marketing, branding, and business development strategies. He lives in Dallas, Texas.

MICHAEL HOFFMAN, known for his contagious, often outrageous plat-form interactions with his audience, teaches companies around the world how to create a culture of ownership and influence. He lives in Dallas, Texas.

$19.99 paperback original (Can. $28.99)World (W) • CQ 30ISBN 978-1-5107-0817-46” x 9” • 224 pagesBusinessebook ISBN 978-1-5107-0818-1JUNE


T H I R D E D I T I O N

Positively Outrageous Service

How to Delight and Astound Your

Customers and Win Them for Life

T. Scott Gross with Andrew Szabo and Michael Hoffman


• Targeted promotion to theater groups, unions, and associations


The Business of Broadway$24.99 hardcover978-1-62153-465-5

A Life in Acting$16.95 paperback978-1-62153-433-4

$24.99 paperback original (Can. $35.99)World (W) • CQ 30ISBN 978-1-62153-524-96” x 9” • 272 pagesPerforming Artsebook ISBN 978-1-62153-525-6JULY


Lisa Mulcahy

BUILDING THE SUCCESSFUL THEATER COMPANYThird Edition

A new edition to the inspiring and instructive guide on growing a theater company!

What makes a theater company successful? Lisa Mulcahy poses the question to leaders from nineteen of the country’s most diverse and vital theater companies from the recent past and present and offers answers in Building the Successful Theater Company. Producers, stage managers, directors—anyone dreaming of running a theater troupe—will benefit from the practical guidance, amusing anecdotes, and sincere advice in this peek behind the curtains of the often difficult, always seductive profession of theater.

New chapters cover funding and financial aspects, maximizing a compa-ny’s potential through powerful social media use, and creating success-ful partnerships by teaming up with corporate sponsors and establishing artistic collaborations. Stage veterans reveal advice on everything from locating performance space and developing a business plan to rehears-ing and publicizing productions in this invaluable guide to creating or growing a theater company. With five additional companies profiled in this fully revised third edition, Building the Successful Theater Company features: LAByrinth Theater Company, New Paradise Laboratories, Na-tional Theatre of the Deaf, Shotgun Players, Asian American Theater Company, Steppenwolf Theater Company, Pasadena Playhouse, La Jolla Playhouse, Chicago City Limits, Berkeley Repertory Theatre, Arena Stage’s Living Stage Theatre Company, Mixed Blood Theatre Company, Horizons Theatre, Wheelock Family Theatre, LA Theatre Works, A Travel-ing Jewish Theatre, Jean Cocteau Repertory, Bailiwick Repertory, and New Repertory Theatre.

LISA MULCAHY is a theater teacher, director, performer, and multi media writer. She was cowriter and stage director of the hit off-Broadway musi-cal Renegade Sluts on Bikes and was directed by Edward Albee in her appearance in his play Malcolm. Her articles have been published in such magazines as Stage Directions, Teaching Theatre, Marie Claire, Glamour, Redbook, and Seventeen. She is the author of A Life in Acting, An Actor’s Guide: Your First Year in Hollywood, Fourth Edition, The Ac-tor’s Other Career Book, and Theater Festivals, all published by Allworth Press. She lives in New York City.


• Targeted promotion to design and advertising associations

• Marketing to print and online art world media

• Also available:

Design Firms Open for Business$24.95 paperback978-1-58115-930-1

Design Thinking$24.95 paperback978-1-58115-668-3

$19.99 paperback original (Can. $28.99)World (W) • CQ 30ISBN 978-1-62153-508-96” x 9” • 256 pages200 b/w photographsDesign/Businessebook ISBN 978-1-62153-514-0JULY

Steven Heller and Lita Talarico

BECOMING A DESIGN ENTREPRENEURHow to Launch Your Design-Driven Ventures from Apps to Zines

Aspirational and inspirational, this is a guide for the modern designer!

Any designer who runs a studio, office, or firm is entrepreneurial. And with the technological developments over the past few decades, there are more opportunities now than ever. The use of computers not only allows for new tools for creating design but also enables makers with en-tirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include:

• Methods for launching a venture into the market• Tips on presentation, pitch, and public relations• How to legally protect intellectual property• Ways to do effective research and crowd source• Sources for funding and investment and incubators• Case studies from successful and start-up entrepreneurs

The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Read-ers will learn to grow as innovators and creators with Becoming a Design Entrepreneur.

STEVEN HELLER and LITA TALARICO are cofounders and cochairs of the MFA Graduate Program for the Design Entrepreneur at the School of Vi-sual Arts in New York City. Heller is the author and coauthor of over 170 books on design and popular culture. He is a contributing editor to Print, ID, EYE, and Baseline magazines and writes on design each week for the Atlantic online. For thirty-three years he was an art director for the New York Times, and he is the recipient of the AIGA Medal, Art Directors Club Hall of Fame Special Educators Award, and Smithsonian National Design Award for Design Mind. Talarico cofounded the SVA Masters Workshop in Rome, Italy. A board member emeritus of the Adobe Edu-cation Partners by Design program, she is the coauthor of Typography Sketchbooks, Design Firms Open for Business, The Design Entrepreneur, Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers, Design School Confidential, and Design Career: A Practical Guide for Be-ginning Illustrators and Graphic Designers. Becoming a Design Entrepre-neur is a follow-up to Heller and Talarico’s coauthored book The Design Entrepreneur. They both live in New York City.


• Promotion to special interest groups

• Marketing to business media• Also available:

Internet Book Piracy$19.99 paperback978-1-62153-485-3

Legal Forms for Everyone$24.95 paperback978-1-58115-451-1

The Pocket Legal Companion to Copyright$16.95 paperback978-1-58115-912-7

$14.99 paperback original (Can. $21.99)World (W) • CQ 30ISBN 978-1-62153-503-46” x 9” • 256 pagesLegalebook ISBN 978-1-62153-504-1AUGUST

Gini Graham Scott, PhD

SCAMMEDLearn from the Biggest Consumer and Money Frauds How Not to Be a Victim

All of the biggest scams exposed!

Drawn from the personal experience of dozens of victims, including the author’s own encounters, Scammed exposes the most prevalent consumer and money scams lurking in modern society. With so many people falling prey to a wide variety of frauds as a result of increas-ing vulnerability on the anonymous Internet, an exposé has never been timelier. This book recounts the stories of victims of more than two dozen different types of scams and what they did to recover. These scams include:

• Auto-repair industry scams• Insurance industry scams• Housing industry scams and real estate house-flip scams• Home repair scams• Counterfeit products• Phony job offers• Phony publishing and film producing offers• Phony investments• Phony money scams from scamsters asking for help• And many others

The chilling tales and details of these scams are interspersed with the wisdom of how each one can be dealt with and avoided. Readers will take away from these shocking stories the confidence that they have gained the knowledge and preparedness to avoid being scammed.

GINI GRAHAM SCOTT, PHD, has published more than fifty books on social trends, work and business relationships, and personal and pro-fessional development, and she has a regular Huffington Post column. She has written, produced, and directed more than sixty short videos, which are featured on her Changemakers Productions website, as well as a recent documentary series based on this book. Gini has a PhD in sociology from UC Berkeley and master’s degrees in anthropology, pop culture and lifestyles, mass communications and organizational/con-sumer/audience behavior, and recreation and tourism from California State University, East Bay. She lives in Lafayette, California.

Gini Graham Scott, PhD

Learn from the Biggest Consumer and

Money Frauds How Not to Be a Victim

SCAMMED


• Targeted promotion to musicians’ associations and groups

• Targeted promotion to print and online music media

• Also available:

Guitar Encyclopedia$29.95 paperback978-1-62153-406-8

The Insider’s Guide to Home Recording$16.95 paperback978-1-62153-445-7

Starting Your Career as a Musician$19.95 paperback978-1-58115-928-8

$29.99 paperback original (Can. $42.99)World (W) • CQ 20ISBN 978-1-62153-499-08 ½” x 11” • 256 pages200 color photographsMusicebook ISBN 978-1-62153-501-0AUGUST

Brian TarquinForeword by Michael Molenda

GUITAR AMPLIFIER ENCYCLOPEDIAA new full-color, display-quality visual guide to the best amps out there!

This book is for fans of guitar amplifiers and the history that lies behind them. Starting with early amp models like the Gibson EH-150, which was first used with Gibson’s EH-150 lap-steel guitar and later the Charlie Christian ES-150 guitar, it then delves into the development of Fender, Vox, and Orange amps, and goes right up to the modern boutique de-signers like Industrial, Dr. Z, Fargen, and Fuchs. Also featured are such tube-amp classics as the Seymour Duncan Convertible, ahead of its time in offering tube switching before THD amps existed. Other amp designers profiled include:

• Carvin• Danelectro/Silvertone• Engl• Epiphone• Premier• Roland• Seymour Duncan• And many, many more!

Emmy Award–winning guitarist, composer, and producer Brian Tarquin takes on the unique subject matter of the electric guitar’s sidekick and partner in crime to create this informative and enthralling reference guide. Interviews with various amp makers as well as players and a foreword by Michael Molenda (Guitar Player magazine) will all bring the reader closer to those glowing tubes and tones. Guitar Amplifier Ency-clopedia provides an expansive education on all the best amps’ every nuance and how they each changed the history of sound!

BRIAN TARQUIN is a multiple Emmy Award–winning TV composer and recording artist and the owner of Jungle Room Studios. Tarquin’s bou-tique record label, BHP Music, Ltd., released the Guitar Masters series featuring such guitar legends as Jeff Beck, B. B. King, Santana, Jimmy Page, Joe Satriani, Zakk Wylde, Stanley Clarke, Billy Sheehan, and Steve Vai. Tarquin is the author of several books including Guitar Encyclopedia (Allworth Press) and winner of the 2014 USA Best Book Award in the Performing Arts category.

13 | ART

THE ART WORLD DEMYSTIFIEDHow Artists Define and Achieve Their GoalsBrainard Carey

A guide for artists to make sense of the mysterious and secretive art world.

$19.99 pb (Can. $25.99)256 / 6 x 9 / W978-1-62153-484-6

THE ARTIST-GALLERY PARTNERSHIP, THIRD EDITIONA Practical Guide to Consigning ArtTad Crawford and Susan MellonForeword by Daniel Grant

A thorough discussion of consignment that clarifies all aspects of this crucial art world relationship. Essential reading for artists, art dealers, and gallery owners.

$19.95 pb (Can. $23.95)216 / 6 x 9 / W978-1-58115-645-4

THE ARTIST’S COMPLETE HEALTH AND SAFETY GUIDE, THIRD EDITIONMonona Rossol

“This vitally important volume is essential for any art collection.” —Library Journal

$24.95 pb (Can. $29.95)416 / 6 x 9 / W978-1-58115-204-3

ART WITHOUT COMPROMISE*Wendy Richmond

“A firsthand account of the essentials of the creative process, written in an indomitable and penetrating voice and style.” —Nicholas Negroponte, cofounder, MIT Media Lab

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-666-9

THE ARTIST’S GUIDE TO PUBLIC ARTHow to Find and Win CommissionsLynn Basa

Firsthand interviews with experienced public artists and arts administrators provide in-the-trenches advice and insight on how to start and build a career in the world of public art.

$19.95 pb (Can. $24.95)240 / 6 x 9 / W978-1-58115-501-3

BUSINESS AND LEGAL FORMS FOR FINE ARTISTS, FOURTH EDITIONTad Crawford

All the business and legal forms for today’s fine artists.

$24.95 pb (Can. $29.95)160 / 8 ½ x 11 / W978-1-62153-403-7

THE BUSINESS OF BEING AN ARTIST, FIFTH EDITIONDaniel Grant

Art students, aspiring artists, and professional artists will find guidance in this updated and expanded classic.

$19.99 pb (Can. $25.99)344 / 6 x 9 / W978-1-62153-460-0

CREATE YOUR ART CAREERPractical Tools, Visualizations, and Self-Assessment Exercises for Empowerment and SuccessRhonda Schaller

Both the established artist and the emerging creative will learn how to visualize a better future, empower their creativity, and build a career plan for artistic success.

$19.95 pb (Can. $23.95)208 / 6 x 9 / W978-1-58115-929-5

CREATIVE CAREERS IN MUSEUMSJan E. Burdick

“An excellent picture of the diverse jobs available in today’s American museums.” —Kym S. Rice, director, George Washington University Museum Studies Program

$19.95 pb (Can. $25.95)224 / 6 x 9 / W978-1-58115-498-6

FINE ART PUBLICITY, SECOND EDITIONThe Complete Guide for Galleries and ArtistsSusan Abbott

A savvy resource that helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight.

$19.95 pb (Can. $22.95)192 / 6 x 9 / W978-1-58115-401-6

ART

ARTBACKLIST

14 | ART

SELLING ART WITHOUT GALLERIESToward Making a Living from Your ArtDaniel Grant

“A hands-on, highly detailed guidebook to daily life in the complex and sometimes murky world of the art market.” —Glenn Harper, editor, Sculpture magazine

$19.95 pb (Can. $24.95)256 / 6 x 9 / W978-1-58115-460-3

THE QUOTABLE ARTISTPeggy Hadden

A warm, humorous, and moving compilation of over one thousand quotations from Leonardo da Vinci, Georgia O’Keeffe, Vincent van Gogh, Andy Warhol, Frank Lloyd Wright, and many others.

$16.95 pb (Can. $19.95)224 / 7 ½ x 7 ½ / W978-1-58115-494-8

THE PROFITABLE ARTISTA Handbook for All Artists in the Performing, Literary, and Visual ArtsArtspire

“The how-to book of entrepreneurial thinking and practical advice that will help get your work seen, heard, or read!” —Barbaralee Diamonstein-Spielvogel, New York State Council on the Arts

$24.95 pb (Can. $29.95)240 / 6 x 9 / W978-1-58115-872-4

NEW MARKETS FOR ARTISTSHow to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much MoreBrainard Carey

A practical and lively guide for artists to new opportunities and platforms in the arts.

$24.95 pb (Can. $28.95)264 / 6 x 9 / W978-1-58115-913-4

MY LIFE IN THE NEW YORK TIMESRoss Bleckner

A stunning and thought-provoking collection of more than one hundred collages assembled from clippings of New York Times articles.

$24.95 pb (Can. $28.95)224 / 7 x 10 / W978-1-58115-903-5

MAKING IT IN THE ART WORLDNew Approaches to Galleries, Shows, and Raising MoneyBrainard Carey

“Remarkably useful . . . A must-read for any emerging artist.” —David A. Ross, former director of the Whitney Museum of American Art

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-58115-868-7

LINE COLOR FORMThe Language of Art and DesignJesse Day

“An essential guide to art and design terminology and an excellent resource for visual art students at every level.”—Angie Wojak, director of career development, SVA

$19.95 pb (Can. $23.95)144 / 7 x 8 ½ / W978-1-62153-244-6

LEGAL GUIDE FOR THE VISUAL ARTIST, FIFTH EDITIONTad Crawford

The fifth edition of Allworth Press’s highly acclaimed flagship reference is completely revised and updated to provide an in-depth view of the legal issues facing the visual artist today.

$29.95 pb (Can. $34.00)304 / 8 ½ x 11 / W978-1-58115-742-0

LEARNING BY HEARTTeachings to Free the Creative SpiritCorita Kent and Jan Steward

This revised edition of the classic work by beloved art educator Corita Kent contains projects and exercises for developing creativity and inspiring the artist in all of us.

$24.95 pb (Can. $29.95)232 / 6 7/8 x 9 1/8 / W978-1-58115-647-8

HOW TO START AND RUN A COMMERCIAL ART GALLERYEdward Winkleman

Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-664-5

HOW TO START A FAUX PAINTING OR MURAL BUSINESS, SECOND EDITIONRebecca Pittman

Artists ready to turn their faux, mural, and decorative painting skills into a career will find everything they need to know to start a home-based business.

$24.95 pb (Can. $27.95)256 / 6 x 9 / W978-1-58115-744-4

GUIDE TO GETTING ARTS GRANTSEllen Liberatori

Get an arts grant and be more independent! In this book, artists and arts groups will find all they need to know to support themselves through grants and special projects.

$19.95 pb (Can. $22.95)272 / 6 x 9 / W978-1-58115-456-6

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CORPORATE CREATIVITYDeveloping an Innovative OrganizationThomas Lockwood and Thomas Walton

The ultimate guide for executives and managers looking to increase creativity and innovation in their companies.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-656-0

BRANDJAMHumanizing Brands Through Emotional DesignMarc Gobé

“A revealing look at the inner workings and potential future of branding.” —Entrepreneur

$24.95 hc (Can. $29.95)352 / 6 ¼ x 9 ¼ / W978-1-58115-468-9

BRANDING THE MANWhy Men Are the Next Frontier in Fashion RetailBertrand Pellegrin

“If you are interested in retailing for men, Branding the Man is an informative read.” —Sir Paul Smith, chairman, Paul Smith Limited

$27.50 hc (Can. $33.95)224 / 6 x 9 / W978-1-58115-663-8

BRANDING FOR NONPROFITSDK Holland

The essential tool for nonprofits seeking to communicate their important work in a bold voice.

$19.95 pb (Can. $24.95)208 / 6 x 9 / W978-1-58115-434-4

BRANDING FOR BLOGGERSZach Heller

Want to reach more readers and earn more money from your blog? This book will teach how to define your brand, grow your readership, and use your new brand identity to increase your profit.

$16.95 pb (Can. $19.95)112 / 5 ½ x 8 ½ / W978-1-62153-248-4

BRAND THINKING AND OTHER NOBLE PURSUITSDebbie Millman

A series of illuminating and spirited conversations on branding with twenty-two of the world’s top design executives, strategists, and critics.

$19.95 pb (Can. $23.95)336 / 6 x 9 / W978-1-62153-247-7

THE ART OF DIGITAL BRANDING, REVISED EDITIONIan Cocoran

A wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty.

$19.95 pb (Can. $23.95)272 / 6 x 9 / W978-1-58115-876-2

BUSINESS & BRANDING

BUSINESS &BRANDING

WHERE DOES ART COME FROM?How to Find Inspiration and IdeasWilliam Kluba

Unleashing the artist within.

$16.95 pb (Can. $19.95)192 / 5 ½ x 8 ¼ / W978-1-62153-402-0

STARTING YOUR CAREER IN ART EDUCATIONEmily Stern and Ruth Zealand

With up-to-date information and job search advice, this one-of-a-kind guide will help you build a creative, rewarding, and financially viable career.

$19.95 pb (Can. $23.95)240 / 6 x 9 / W978-1-62153-243-9

STARTING YOUR CAREER AS AN ARTIST, SECOND EDITIONA Guide to Launching a Creative LifeAngie Wojak and Stacy Miller

A new updated edition of the essential guide for artists!

$19.99 pb (Can. $25.99)304 / 6 x 9 / W978-1-62153-479-2

SELLING CONTEMPORARY ARTHow to Navigate the Evolving MarketEdward Winkleman

An in-depth guide for art dealers facing social, cultural, and economic changes in the contemporary art world.

$24.99 hc (Can. $31.99)360 / 6 x 9 / W978-1-62153-462-4

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THE POCKET SMALL BUSINESS OWNER’S GUIDE TO BUSINESS PLANSBrian Hill and Dee Power

This thorough guide provides essential planning advice in an easy-to-follow, nontechnical language that you don’t need an MBA to understand.

$14.95 pb (Can. $17.95)224 / 5 ½ x 8 ¼ / W978-1-58115-927-1

THE POCKET SMALL BUSINESS OWNER’S GUIDE TO BUILDING YOUR BUSINESSKevin Devine

A comprehensive, step-by-step guide that walks the reader through everything an aspiring small business owner needs to know before getting started.

$14.95 pb (Can. $17.95)256 / 5 ½ x 8 ¼ / W978-1-58115-902-8

PEAK BUSINESS PERFORMANCE UNDER PRESSUREA Navy Ace Shows How to Make Great Decisions in the Heat of Business BattlesBill Driscoll and Peter Joffre NyeForeword by Senator John McCain

Lessons in achieving extraordinary results under the most difficult circumstances from one of the Navy’s greatest heroes.

$19.95 pb (Can. $23.95)224 / 6 x 9 / W978-1-62153-424-2

MILLENNIAL RULESHow to Connect with the First Digitally Savvy Generation of Consumers and EmployeesT. Scott Gross

Revealing ins and outs of millennials, as customers and employees, who bear the mantra “my way, right away, why pay?”

$16.95 pb (Can. $19.95)176 / 6 x 9 / W978-1-62153-423-5

MANAGING CORPORATE DESIGNBest Practices for In-House Graphic Design DepartmentsPeter L. Phillips

Actionable tools will help corporate design teams meet the new business demands of today.

$24.99 hc (Can. $31.99)224 / 6 x 9 / W978-1-62153-459-4

INTENTIONAL LEADERSHIP 12 Lenses for Focusing Strengths, Managing Weaknesses, and Achieving Your PurposeJane A. G. Kise

Leaders learn to concentrate not only on what they plan to accomplish, but how they will lead others to get there.

$19.95 pb (Can. $23.95)200 / 7 x 10 / W978-1-62153-426-6

INFECTIOUSHow to Connect Deeply and Unleash the Energetic Leader WithinAchim Nowak

“A breakthrough and enlightened approach to connecting through communication . . . for present and futures leaders.” —Kathi Elster, coauthor of Working with You Is Killing Me and Mean Girls at Work

$19.95 pb (Can. $23.95)224 / 5 ½ x 8 ¼ / W978-1-62153-288-0978-1-58115-924-0 (hc)

HOW TO WIN GRANTS101 Winning StrategiesAlan Silver

A practical guide to successful grantseeking that will help readers formulate strategies for winning grants for individuals, nonprofits, and agencies.

$12.95 pb (Can. $14.95)168 / 5 ¼ x 8 ¼ / W978-1-58115-905-9

FROM IDEA TO EXITThe Entrepreneurial JourneyJeffrey Weber

Proven methodologies for starting, running, and selling a business, from an initial seed idea through a well-planned exit strategy.

$19.95 pb (Can. $23.95)272 / 6 x 9 / W978-1-62153-427-3

EMOTIONAL BRANDINGThe New Paradigm for Connecting Brands to People, Updated and Revised EditionMarc Gobé

“Should prove highly useful to marketers looking for smart and imaginative ways to bond with consumers.” —Publishers Weekly

$19.95 pb (Can. $23.95)352 / 6 x 9 / W978-1-58115-672-0

THE EMAIL REVOLUTIONUnleashing the Power to ConnectDr. V. A. Shiva AyyaduraiForeword by Dr. Leslie P. Michelson

The story behind email, one of the most important innovations of the last century, and how companies can use it to mine data and deepen their relationships with customers.

$24.95 hc (Can. $29.95)256 / 6 ¼ x 9 ¼ / W978-1-62153-263-7

EFFECTIVE LEADERSHIP IN NONPROFIT ORGANIZATIONSHow Executive Directors and Boards Work TogetherThomas Wolf

Essential practices for building the successful nonprofit.

$16.95 pb (Can. $19.95)192 / 5 ½ x 8 ¼ / W978-1-62153-287-3

17 | BU

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WEBSITE BRANDING FOR SMALL BUSINESSESSecret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting CommunityNathalie Nahai

Key concepts and principles for building a powerful presence on the Internet.

$19.95 pb (Can. $23.95)288 / 6 x 9 / NA978-1-62153-395-5

THE ULTIMATE GUIDE TO INTERNSHIPS100 Steps to Get a Great Internship and Thrive in ItEric Woodard

An extensive and approachable guide to becoming an indispensable intern and building a dream career.

$14.99 pb (Can. $19.99)280 / 6 x 9 / W978-1-62153-438-9

STARTING YOUR CAREER AS A SOCIAL MEDIA MANAGERMark Story

This valuable career manual details the fundamentals of the social media manager’s profession and its endless possibilities. A must-have for anyone considering a career in this growing field.

$19.95 pb (Can. $23.95)224 / 6 x 9 / W978-1-58115-925-7

STARTING YOUR CAREER AS A CONTRACTORHow to Build and Run a Construction BusinessClaudiu Fatu

An incisive, practical guide provides a thorough breakdown of turning contracting skills into a successful business.

$19.99 pb (Can. $25.99)224 / 6 x 9 / W978-1-62153-458-7

STARTING YOUR CAREER AS A CONSULTANT Leticia Gallares-Japzon

An insightful guide to starting a successful career in consulting in any field.

$19.95 pb (Can. $23.95)224 / 6 x 9 / W978-1-62153-241-5

STAR BRANDSA Brand Manager’s Guide to Build, Manage & Market BrandsCarolina RogollForeword by Debbie Millman

Lessons for success from a unique, successful branding model that offers structured guidance and professional tips.

$24.99 pb (Can. $31.99)256 / 7 x 9 / W978-1-62153-463-1

REBUILDING THE BRANDHow Harley-Davidson Became King of the RoadClyde Fessler

Marketing advice from a company that used its brand to reestablish itself as the leader in its field.

$14.95 pb (Can. $17.95)128 / 6 x 9 / W978-1-62153-425-9

THE POCKET SMALL BUSINESS OWNER’S GUIDE TO WORKING WITH THE GOVERNMENTMarc Lamer

Any business eager to expand into the governmental arena will learn how to find, secure, and succeed with government contracts.

$14.95 pb (Can. $17.95)224 / 5 ½ x 8 ¼ / W978-1-62153-444-0

THE POCKET SMALL BUSINESS OWNER’S GUIDE TO TAXESBrian Germer

This no-nonsense guide provides everything you need to know to handle taxes for your small business, whether filing on your own or with the help of an accountant.

$14.95 pb (Can. $17.95)240 / 5 ½ x 8 ¼ / W978-1-58115-920-2

THE POCKET SMALL BUSINESS OWNER’S GUIDE TO STARTING YOUR OWN BUSINESS ON A SHOESTRINGCarol Tice

Thinking about starting a business? Read this book before you spend a dime. With cost-cutting tips for all types of businesses, this compact guide is a must.

$14.95 pb (Can. $17.95)224 / 5 ¼ x 8 ¼ / W978-1-62153-239-2

THE POCKET SMALL BUSINESS OWNER’S GUIDE TO NEGOTIATINGRichard Weisgrau

A must-have for any small business owner, full of helpful tips and strategies for getting what you want without alienating your clients and suppliers.

$14.95 pb (Can. $17.95)224 / 5 ½ x 8 ¼ / W978-1-58115-918-9

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CLASSIC TYPEFACESAmerican Type and Type DesignersDavid Consuegra

With 334 different typefaces, and a comprehensive glossary of type terms, this book will make an invaluable addition to the libraries of type design professionals and enthusiasts alike.

$19.95 pb (Can. $23.95)320 / 8 ½ x 11 / W978-1-58115-894-6

BUSINESS AND LEGAL FORMS FOR GRAPHIC DESIGNERS, FOURTH EDITIONTad Crawford and Eva Doman Bruck

“An essential book for all design offices.” —Communication Arts

$29.95 pb (Can. $37.00)160 / 8 ½ x 11 / W978-1-62153-249-1

BUILDING DESIGN STRATEGYUsing Design to Achieve Key Business ObjectivesThomas Lockwood and Thomas Walton (Eds.)

How can design be used to solve business problems? This anthology of provocative essays offers dozens of ideas for creating and maintaining a successful corporate design strategy.

$24.95 pb (Can. $29.95)272 / 6 x 9 / W978-1-58115-653-9

AIGA PROFESSIONAL PRACTICES IN GRAPHIC DESIGN, SECOND EDITIONTad Crawford (Ed.)

“This book provides definitive guidelines on all aspects of the graphic design business.” —FYI: For Your Information, New York Foundation for the Arts

$29.95 pb (Can. $37.00)336 / 6 x 9 / W978-1-58115-509-9

ADVERTISING DESIGN AND TYPOGRAPHYAlex W. White

The best all-inclusive review of advertising design strategies on the market today!

$29.99 pb (Can. $38.99)224 / 8 ½ x 11 / W978-1-62153-481-5

DESIGN PRACTICE

DESIGN PRACTICE

SCRAPBOOKING FOR PROFIT, SECOND EDITIONCashing in on Retail, Home-Based, and Internet OpportunitiesRebecca F. Pittman

A one-of-a-kind guide to profiting from scrapbooking, complete with industry resources and innovative ideas for selling your crafts.

$16.95 pb (Can. $19.95)224 / 6 x 9 / W978-1-62153-269-9

POTTERY ON THE WHEELElsbeth S. Woody

Take the mystery out of throwing clay! Learn throwing techniques to create perfectly symmetrical basic forms as well as advanced throwing for teapots, pitchers, and more.

$29.95 pb (Can. $35.95)216 / 8 ½ x 11/ NA978-1-58115-502-0

HANDBUILDING CERAMIC FORMSElsbeth S. Woody

Take a walk on the wild side—work off the wheel! This complete guide for ceramicists details the full range of possibilities for anyone working without a potter’s wheel.

$29.95 pb (Can. $35.95)248 / 8 ½ x 11 / NA978-1-58115-503-7

CRAFTS AND CRAFT SHOWS, SECOND EDITIONHow to Make MoneyPhilip Kadubec

Craftspeople, hobbyists, and crafts-related businesses will find this a thorough and entertaining guide to selling in today’s booming craft show marketplace.

$19.95 pb (Can. $23.95)224 / 6 x 9 / W978-1-58115-470-2

CERAMICSA Beginner’s Guide to Tools and TechniquesElisabeth Landberger and Mita Lundin

Learn the fundamentals of ceramic arts with this handbook covering the materials, tools, and techniques for creating original ceramic pieces.

$16.95 hc (Can. $19.95)144/ 7 ½ x 10 ½ / WE (W)978-1-58115-896-0

BUSINESS AND LEGAL FORMS FOR CRAFTERSTad Crawford

The one book every crafter-businessperson must have to make money in a tough economy.

$22.95 pb (Can. $26.95)160 / 8 ½ x 11 / W978-1-58115-915-8

19 | DESIGN

PRACTICE

THE ELEMENTS OF GRAPHIC DESIGN, SECOND EDITIONAlex W. White

Approach page design and the four graphic design elements in a revolutionary new way with the second edition of this bestselling, stunningly designed textbook.

$29.95 pb (Can. $34.00)224 / 8 x 10 / W978-1-58115-762-8

EDITING BY DESIGN, THIRD EDITIONFor Designers, Art Directors, and Editors—the Classic Guide to Winning ReadersJan White

This updated edition of an industry classic shows a new generation of editors and designers how to design irresistible pages that make their publications sing!

$35.00 pb (Can. $41.95)256 / 8 ½ x 11 / W978-1-58115-302-6

DESIGNING MAGAZINESJandos Rothstein

“Digs into all the joys and frustrations of putting out a magazine, with clear-eyed insights that will help tame the process.” —Julie Lasky, editor in chief, I.D. magazine

$35.00 pb (Can. $44.00)208 / 8 ½ x 11 / W978-1-58115-499-3

DESIGNING LOGOSThe Process of Creating Symbols That EndureJack Gernsheimer

“Terrifically original and illuminating study of one of graphic design’s most ubiquitous forms.” —Chip Kidd

$35.00 pb (Can. $40.00)224 / 8 ½ x 10 / W978-1-58115-649-2

THE DESIGNER’S GUIDE TO PRESENTING NUMBERS, FIGURES, AND CHARTSSally Bigwood and Melissa Spore

The ultimate guide for designers and professionals who want to learn how to effectively display numeric information in tables, charts, and other visual demonstrations.

$19.95 pb (Can. $23.95)176 / 6 x 9 / W978-1-62153-266-8

DESIGN THINKINGIntegrating Innovation, Customer Experience, and Brand ValueThomas Lockwood (Ed.)

Packed with intriguing case studies and practical advice from industry experts, this anthology explores the power of design in today’s business world.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-668-3

DESIGN LITERACY, THIRD EDITIONUnderstanding Graphic DesignSteven Heller

Fresh insights into iconic graphics in this new edition of a classic.

$22.50 pb (Can. $26.95)304 / 6 x 9 / W978-1-62153-404-4

DESIGN FIRMS OPEN FOR BUSINESSSteven Heller and Lita Talarico

Profusely illustrated with photos of both specific work and working environments of more than forty design firms from around the world, this book uniquely blends analysis and biography.

$24.95 pb (Can. $28.95)256 / 7 3/8 x 9 ¼ / W978-1-58115-930-1

DESIGN DISASTERSGreat Designers, Fabulous Failure, and Lessons LearnedSteven Heller

The “new” Gap logo: yikes. The Ford Edsel: ouch. Every designer has their tale of disaster. Dozens of top designers reveal their mistakes and what they learned from them.

$24.95 pb (Can. $29.95)240 / 6 x 9 / W978-1-58115-652-2

CREATIVE CAREERS IN FASHIONDebbie Hartsog

“An excellent guide to learn what you will need to succeed in the fashion world!” —Connie Passarella, director of Career Services, Fashion Institute of Technology

$19.95 pb (Can. $23.95)272 / 6 x 9 / W978-1-58115-467-2

CREATING THE PERFECT DESIGN BRIEF, SECOND EDITIONHow to Manage Design for Strategic AdvantagePeter L. Phillips

Revised and updated, this unique book offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs.

$19.95 pb (Can. $23.95)240 / 5 ½ x 8 ¼ / W978-1-58115-914-1

COLOR MANAGEMENTA Comprehensive Guide for Graphic DesignersJohn T. Drew and Sarah A. Meyer

A unique, one-stop resource for designers and graphic artists in every field of visual communication, and an attractively priced alternative to expensive color guides.

$19.95 pb (Can. $23.95)224 / 8 ½ x 11 / NA978-1-58115-916-5

20 | DESIGN

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CITIZEN DESIGNERPerspectives on Design ResponsibilitySteven Heller and Veronique Vienne (Eds.)

This provocative anthology explores the social and political ramifications of graphic design today.

$19.95 pb (Can. $24.95)272 / 6 x 9 / W978-1-58115-265-4

DESIGN WRITING

DESIGN WRITING

VINTAGE TYPE AND GRAPHICSAn Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936Steven Heller and Louise Fili

Here are rare type specimens, vintage layouts, logos, and decorations—all conveniently made available on CD-ROM.

$17.95 pb (Can. $21.95)212 / 7 ½ x 9 3/8 / W978-1-58115-892-2

THINKING IN TYPEThe Practical Philosophy of TypographyAlex W. White

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design.

$24.95 pb (Can. $29.95)224 / 6 x 9 / W978-1-58115-384-2

STARTING YOUR CAREER AS A GRAPHIC DESIGNERMichael Fleishman

The ultimate blueprint for building a successful career in graphic design.

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-62153-398-6

STARTING YOUR CAREER AS A FREELANCE WEB DESIGNERNeil Tortorella

“Highly recommended. Will find a ready audience with the fledgling right-brain designer or the college student considering web design as a career.” —Library Journal, starred review

$19.95 pb (Can. $27.95)256 / 6 x 9 / W978-1-58115-859-5

HOW TO THINK LIKE A GREAT GRAPHIC DESIGNERDebbie Millman

“A delightful opportunity to eavesdrop on some of the most curious and creative minds of our time.” —Malcolm Gladwell

$24.95 pb (Can. $27.95)248 / 6 x 9 / W978-1-58115-496-2

GREEN GRAPHIC DESIGNBrian Dougherty and Celery Design Collaborative

Can a graphic designer be a catalyst for positive change? Respected industry leader Brian Dougherty details simple, eco-innovative changes for all phases of the design process.

$24.95 pb (Can. $29.95)212 / 6 x 9 / W978-1-58115-511-2

THE GRAPHIC DESIGNER’S GUIDE TO PRICING, ESTIMATING, AND BUDGETING, THIRD EDITIONTheo Stephan Williams

An invaluable industry guide focusing on crucial financial aspects of running a graphic design business.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-713-0

THE GRAPHIC DESIGNER’S GUIDE TO CLIENTS, SECOND EDITIONEllen Shapiro

Time-tested strategies for attracting and retaining clients.

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-62153-401-3

THE GRAPHIC DESIGNER’S GUIDE TO BETTER BUSINESS WRITINGBarbara Janoff and Ruth Cash-Smith

“A must-read for success in the business world; it will be my most utilized reference guide.”—Andrea Costa, art director, TIME magazine

$19.95 pb (Can. $23.95)288 / 6 x 9 / W978-1-58115-472-6

THE GRAPHIC DESIGN BUSINESS BOOKTad Crawford

“An invaluable resource for the recent graduate as well as sage advice for the established professional.” —Rebecca Bedrossian, managing editor, Communication Arts

$24.95 pb (Can. $29.95)240 / 6 x 9 / W978-1-58115-430-6

21 | DESIGN

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ITING —

FILM &

TELEVISION

FILM & TELEVISION

FILM &TELEVISION

TEACHING MOTION DESIGNCourse Offerings and Class Projects from the Leading Undergraduate and Graduate ProgramsSteven Heller and Michael Dooley (Eds.)

A comprehensive look at course offerings from more than forty-five leading programs devoted to design, illustration, animation, and computer art.

$21.95 pb (Can. $26.95)304 / 6 x 9 / W978-1-58115-504-4

TEACHING GRAPHIC DESIGNCourse Offerings and Class Projects from the Leading Graduate and Undergraduate ProgramsSteven Heller (Ed.)

Features syllabi from more than seventy proven-effective programs from the country’s leading graphic design schools.

$19.95 pb (Can. $22.95)288 / 6 x 9 / W978-1-58115-305-7

POPHow Graphic Design Shapes Popular CultureSteven Heller

Explores over 150 years of pop culture through the lenses of design, illustration, and political art.

$24.95 pb (Can. $29.95)288 / 6 x 9 / W978-1-58115-715-4

LOOKING CLOSER 5Critical Writings on Graphic DesignMichael Bierut, William Drenttel, and Steven Heller (Eds.)

This final installment in an acclaimed series offers astute—and controversial—discussions on contemporary graphic design from 2001 to 2005.

$21.95 pb (Can. $26.95)256 / 6 ¾ x 9 7/8 / W978-1-58115-471-9

THE INDUSTRIAL DESIGN READERCarma Gorman (Ed.)

Sixty comprehensive essays detail the most crucial movements, issues, and accomplishments of industrial design from 1850 to the present.

$19.95 pb (Can. $22.95)256 / 6 x 9 / W978-1-58115-310-1

THE EDUCATION OF AN ART DIRECTORSteven Heller and Veronique Vienne (Eds.)

This provocative anthology of essays and images from more than thirty teachers and leaders in the field provides inspiration on teaching art direction in the classroom and beyond.

$19.95 pb (Can. $23.95)240 / 6 x 9 / W978-1-58115-435-1

THE EDUCATION OF A GRAPHIC DESIGNER, THIRD EDITIONEdited by Steven Heller

A provocative anthology of essays and insights from more than forty graphic designers.

$19.99 pb (Can. $25.99)380 / 6 x 9/ W978-1-62153-483-9

DESIGNING FOR PEOPLEHenry Dreyfuss

“Breathes a health and vigorous optimism as well as a firm belief in the cultural significance of the designer’s work. Written with vitality and gusto.” —The Nation

$21.95 pb (Can. $26.95)256 / 6 ¾ x 9 ½ / W978-1-58115-312-5

DESIGNERS DON’T READAustin Howe, Designed by Fredrik Averin

That’s right, we said it: designers don’t read nearly as much as they should. Austin Howe has the solution: a hilarious, easily digestible collection of essays to inspire every designer.

$19.95 pb (Can. $24.95)208 / 5 ½ x 8 ½ / W978-1-58115-665-2

DESIGNERS DON’T HAVE INFLUENCESAustin Howe

Graphic designers, industrial designers, artists, businesspeople, students, and anyone seeking inspiration will appreciate this much-anticipated sequel to Designers Don’t Read.

$19.95 pb (Can. $22.95)192 / 5 ½ x 8 ½ / W978-1-58115-851-9

DESIGN MANAGEMENTUsing Design to Build Brand Value and Corporate InnovationBrigitte Borja de Mozota

Features practical tools to implement and manage design, drawing from case studies with thirty-seven top international companies, design firms, and designers.

$24.95 pb (Can. $29.95)288 / 6 x 9 / W978-1-58115-283-8

22 | FILM &

TELEVISION

INDEPENDENT FILM PRODUCINGHow to Produce a Low-Budget Feature FilmPaul Battista

An in-depth guide on how to make independent films, written by an entertainment attorney.

$19.95 pb (Can. $23.95)312 / 6 x 9 / W978-1-62153-264-4

HOW TO AUDITION FOR TV COMMERCIALSFrom the Ad Agency Point of ViewW. L. Jenkins

“The only problem with this book is that it wasn’t written twenty years ago.” —Hector Elizondo, Emmy winner and Golden Globe nominee

$16.95 pb (Can. $18.95)208 / 6 x 9 / W978-1-58115-419-1

HOLLYWOOD DEALMAKING, SECOND EDITIONNegotiating Talent Agreements for Film, TV and New MediaDina Appleton and Daniel Yankelevits

“Provides a quick understanding of everything one needs to know to negotiate Hollywood talent agreements.” —Gavin Polone, motion picture and television producer

$24.95 pb (Can. $29.95)288 / 6 x 9 / W978-1-58115-671-3

GET THE PICTURE? SECOND EDITIONThe Movie Lover’s Guide to Watching FilmsJim Piper

“Pushes readers to enjoy films not just for their gut-response entertainment value, but also for their themes, nuances, and symbols.” —Fresno Bee

$24.95 pb (Can. $27.95)336 / 6 x 9 / W978-1-58115-513-6

THE FILMMAKER’S GUIDE TO PRODUCTION DESIGNVincent LoBrutto

“Outstanding book on production design. Highly recommended.” —Library Journal

$19.95 pb (Can. $24.95)240 / 6 x 9 / W978-1-58115-224-1

THE FILM APPRECIATION BOOKThe Film Course You Always Wanted to TakeJim Piper

In-depth analysis of wide-ranging films from every period of cinema, combining historical reference, technical knowledge, and the art of enjoyment.

$19.95 pb (Can. $23.95)288 / 6 x 9 / W978-1-62153-435-8

DOCUMENTARY SUPERSTARSHow Today’s Filmmakers Are Reinventing the FormMarsha McCreadie

Interviews with Michael Moore, Morgan Spurlock, Al Gore, and other documentary giants show the way in which this evolving art form has changed—and changed us.

$19.95 pb (Can. $24.95)256 / 6 x 9 / W978-1-58115-508-2

DIRECTING ANIMATIONDavid B. Levy

“A terrific collection of real stories from the animation world. I don’t think they teach this stuff in art school.” —Brown Johnson, president, Nickelodeon Animation

$24.95 pb (Can. $27.95)256 / 6 x 9 / W978-1-58115-746-8

THE ART OF MOTION PICTURE EDITINGAn Essential Guide to Methods, Principles, Processes, and TerminologyVincent LoBrutto

Everything filmmakers need to know to edit for effective storytelling and to understand the theory behind the technique.

$24.95 pb (Can. $29.95)240 / 6 x 9 / W978-1-58115-881-6

THE ART OF AUDITIONINGTechniques for TelevisionRob Decina

“Insightfully and brilliantly fuses basic acting techniques with audition preparation and execution.” —Mark Saks, casting director, The Good Wife

$19.95 pb (Can. $23.95)224 / 6 x 9 / W978-1-58115-353-8

ANIMATION DEVELOPMENTFrom Pitch to ProductionDavid B. Levy

Veteran animation director David Levy explores every aspect of the animation pitching process—preparation, hope, rejection, success —in this insider’s guide to the industry.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-661-4

AN ACTOR’S GUIDE: YOUR FIRST YEAR IN HOLLYWOOD, FOURTH EDITIONMichael Saint Nicholas and Lisa Mulcahy

Up-to-date resources supplement this classic guide for any actor breaking into the LA movie scene.

$19.99 pb (Can. $25.99)320 / 6 x 9 / W978-1-62153-466-2

23 | FILM &

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ILLUSTRATION

YOUR CAREER IN ANIMATIONHow to Survive and ThriveDavid B. Levy

Interviews with Stephen Hillenburg, Teddy Newton, John R. Dilworth, and other animation greats on getting into the animation industry, staying there, and getting ahead.

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-58115-445-0

VOICEOVERS, SECOND EDITIONTechniques and Tactics for SuccessJanet Wilcox

This inside scoop on the industry and personal training will help voice-over hopefuls find a variety of work.

$19.95 pb (Can. $23.95)208 / 6 x 9 / W978-1-62153-429-7

VO, SECOND EDITIONTales and Techniques of a Voice-Over ActorHarlan Hogan

A wealth of sage advice and anecdotes from a longtime professional.

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-62153-405-1

THERE’S MONEY WHERE YOUR MOUTH IS, THIRD EDITIONA Complete Insider’s Guide to Earning Income and Building a Career in Voice-OversElaine A. Clark

“This book firmly established itself as the bible of our industry and Elaine Clark as the ultimate authority.” —Harlan Hogan, voice actor and author of VO

$24.95 pb (Can. $29.95)304 / 6 x 9 / W978-1-58115-878-6

STARTING YOUR CAREER IN VOICE-OVERSTalon Beeson

This instruction book will show professionals how to beat the odds, improve skills, make the right connections, and build a career in the voice-over business.

$16.95 pb (Can. $19.95)208 / 6 x 9 / W978-1-62153-436-5

STARTING YOUR CAREER IN BROADCASTINGWorking On and Off the Air in Radio and TelevisionChris Schneider

An award-winning sportscaster interviews Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, and many other industry pros on how they got their start in the business.

$19.95 pb (Can. $22.95)256 / 6 x 9 / W978-1-58115-489-4

SPLATTER FLICKSHow to Make Low-Budget Horror FilmsSara Caldwell

Shows aspiring filmmakers exactly how today’s most successful creators of low-budget horror films like Dead Serious and Scarecrow finance, produce, and market their films.

$19.95 pb (Can. $21.95)224 / 6 x 9 / W978-1-58115-443-6

SCREENPLAY STORY ANALYSISThe Art and BusinessAsher Garfinkel

“If you hope to fight your way into the movie business and maximize your opportunities when they come, read this book.” —Mark Ordesky, executive vice president, New Line Cinema

$16.95 pb (Can. $18.95)208 / 5 ½ x 8 ½ / W978-1-58115-478-8

REALITY TELEVISION CONTRACTSHow to Negotiate the Best DealPaul Battista and Hayley Hughes

The first comprehensive guide to walking the legal tightrope of reality television!

$24.99 hc (Can. $31.99)256 / 6 x 9 / W978-1-62153-486-0

THE RADIO PRODUCER’S HANDBOOKRick Kaempfer and John Swanson

“The complete and definitive manual on how to produce today’s radio shows.”—Bob Sirott, host/managing editor, Chicago Tonight, WTTW TV/PBS, Chicago

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-58115-388-0

JUMPSTART YOUR AWESOME FILM PRODUCTION COMPANYSara Caldwell

Film production company owners, entertainment attorneys, accountants, and distributors offer their advice on forming a film production company.

$19.95 pb (Can. $22.95)208 / 6 x 9 / W978-1-58115-400-9

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THE INTERIOR DESIGN SOURCEBOOKThomas L. Williams

A complete compendium of materials for home design—from the familiar to the cutting edge.

$19.95 pb (Can. $23.95)224 / 8 x 10 / NA978-1-58115-898-4

INTERIOR DESIGN PRACTICECindy Coleman

Copublished with Interior Design magazine, this anthology explores design theory and education, global professional practice, and the experiences of design firms large and small.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-675-1

INTERIOR DESIGN CLIENTSThe Designer’s Guide to Building and Keeping a Great ClienteleThomas L. Williams

Provides fundamental lessons and innovative solutions to help designers succeed in the ultra-competitive world of modern interior design.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-676-8

HOW TO START AND OPERATE YOUR OWN DESIGN FIRM, SECOND EDITIONA Guide for Interior Designers and ArchitectsAlbert W. Rubeling, Jr.

“Captures the essence of what it is like to start a firm and to run it successfully. Rubeling clearly knows his stuff.” —James P. Cramer, editor, DesignIntelligence

$24.95 pb (Can. $27.95)256 / 6 x 9 / W978-1-58115-474-0

GREEN INTERIOR DESIGNLori Dennis

“An essential introduction to sustainable domestic design.” —Jordan Kushins, assistant editor, Dwell magazine

$24.95 pb (Can. $27.95)160 / 8 ½ x 10 / W978-1-58115-745-1

BUSINESS AND LEGAL FORMS FOR INTERIOR DESIGNERS, SECOND EDITIONTad Crawford and Eva Doman Bruck

“Highly recommended for professional, college, and large interior design collections.” —Library Journal

$29.95 pb (Can. $34.95)280 / 8 ½ x 11 / W978-1-62153-250-7

INTERIOR DESIGN

INTERIOR DESIGN

TEACHING ILLUSTRATIONCourse Offerings and Class Projects from the Leading Undergraduate and Graduate ProgramsSteven Heller and Marshall Arisman (Eds.)

This invaluable teaching guide contains illustration course syllabi from leading art and design schools across the United States and Europe, offering exciting insights for illustration educators.

$19.95 pb (Can. $22.95)304 / 6 x 9 / W978-1-58115-466-5

MARKETING ILLUSTRATIONNew Venues, New Styles, New MethodsSteven Heller and Marshall Arisman (Eds.)

This comprehensive look at the realities of illustration today explores industry practices in editorial, graphic novels, comics, animations, web, games, toys, fashion, textiles, and more.

$24.95 pb (Can. $29.95)240 / 6 x 9 / W978-1-58115-657-7

INSIDE THE BUSINESS OF ILLUSTRATIONSteven Heller and Marshall Arisman

An in-depth look at key concerns every illustrator must face today, including finding one’s unique style and establishing a balance between art and commerce.

$19.95 pb (Can. $24.95)256 / 6 x 9 / W978-1-58115-386-6

THE EDUCATION OF AN ILLUSTRATORSteven Heller and Marshall Arisman (Eds.)

Part manifesto, part instruction manual, this volume’s cutting-edge essays, interviews, and course syllabi provide the first-ever blueprint for teaching and practicing illustration.

$19.95 pb (Can. $23.95)288 / 6 ¾ x 9 7/8 / W978-1-58115-075-9

BUSINESS AND LEGAL FORMS FOR ILLUSTRATORS, FOURTH EDITIONTad Crawford

An indispensable resource with every form and contract for illustrators today.

$24.99 pb (Can. $31.99)168 / 8 ½ x 11 / W978-1-62153-488-4

25 | INTER

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ACTOR TRAINING THE LABAN WAYAn Integrated Approach to Voice, Speech, and MovementBarbara Adrian

Utilizing theories of movement theorist Rudolf Laban, acting teacher Barbara Adrian integrates voice, speech, and movement training in this groundbreaking book.

$24.95 pb (Can. $27.95)208 / 7 3/8 x 9 ¼ / W978-1-58115-648-5

ACTINGAdvanced Techniques for the Actor, Director, and TeacherTerry Schreiber and Mary Beth BarberForeword by Edward Norton

A step-by-step guide to acting techniques from a Broadway director and renowned acting teacher.

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-58115-418-4

PERFORMING ARTS

PERFORMING ARTS

STARTING YOUR CAREER AS A MUSICIANNeil Tortorella

This indispensable guide teaches you how to make a living with your music, promote yourself or your band, get booked, and maximize additional revenue streams.

$19.95 pb (Can. $23.95)304 / 6 x 9 / W978-1-58115-928-8

MANAGING ARTISTS IN POP MUSIC, SECOND EDITIONWhat Every Artist and Manager Must Know to SucceedMitch Weiss and Perri Gaffney

Music managers and artists will learn the secrets of successful management with scenarios from a manager’s work life along with the legal and business skills to master them.

$19.95 pb (Can. $23.95)288 / 6 x 9 / W978-1-58115-882-3

THE INSIDER’S GUIDE TO MUSIC LICENSINGBrian Tarquin

Firsthand advice for musicians on licensing music to record labels, TV shows, feature films, radio promos, and network promos.

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-62153-396-2

THE INSIDER’S GUIDE TO HOME RECORDING Record Music and Get PaidBrian Tarquin

This guide will help producers, engineers, and experienced and novice musicians alike to control the studio environment and build a successful home-recording business.

$16.95 pb (Can. $19.95)224 / 5 ½ x 8 ¼ / W978-1-62153-445-7

HOW MUSIC DIES (OR LIVES)Field Recording and the Battle for Democracy in the ArtsIan Brennan

A guide for those who ask themselves, “What’s wrong with our culture?”

$16.99 pb (Can. $21.99)208 / 5 ½ x 8 ¼ / W978-1-62153-487-7

GUITAR ENCYCLOPEDIABrian Tarquin

The greatest guitars ever made and the recordings they produced.

$29.95 pb (Can. $34.95)256 / 8 ½ x 11 / W978-1-62153-406-8

MUSIC

MUSIC

MARKETING INTERIOR DESIGN, SECOND EDITIONLloyd Princeton

The ultimate insider’s guide to marketing for interior designers, now updated to include social media outlets and address changes in the economy.

$24.95 pb (Can. $28.95)240 / 6 x 9 / W978-1-62153-254-5

THE INTERIOR DESIGNER’S GUIDE TO PRICING, ESTIMATING, AND BUDGETING, SECOND EDITIONTheo Stephan Williams

With the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-718-5

26 | INTER

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MAKING IT ON BROADWAYActors’ Tales of Climbing to the TopDavid Wienir and Jodie Langel

Jason Alexander, Terrence Mann, Donna Murphy, and more than 150 other Broadway performers talk candidly about living and working in today’s era of the mega-musical.

$19.95 pb (Can. $24.95)288 / 6 x 9 / W978-1-58115-346-0

THE LUCID BODYA Guide for the Physical ActorFay Simpson

A step-by-step program that guides the actor through various phases of self-awareness that expand emotional and physical range not only on stage, but also in daily life.

$19.95 pb (Can. $24.95)224 / 6 x 9 / W978-1-58115-651-5

LONG-FORM IMPROVThe Complete Guide to Creating Characters, Sustaining Scenes, and Performing Extraordinary HaroldsBen Hauck

This essential handbook teaches the wildly popular form of improvisation that is the foundation of the comedy stylings of many of today’s top actors and thriving comedians.

$16.95 pb (Can. $19.95) 288 / 6 x 9 / W978-1-58115-981-3

A LIFE IN ACTINGThe Actor’s Guide to Creative and Career LongevityLisa Mulcahy

Aspiring and established theater actors looking to make a consistent living doing meaningful, creative work on the stage will find advice through a series of interviews with veteran thespians.

$16.95 pb (Can. $19.95)192 / 6 x 9 / W978-1-62153-433-4

THE HEALTH AND SAFETY GUIDE FOR FILM, TV, AND THEATER, SECOND EDITIONMonona Rossol

“A breakthrough handbook and guide for everyone working in entertainment.” —American Cinematographer

$27.50 pb (Can. $31.00)288 / 6 x 9 / W978-1-58115-862-5

FUNDAMENTALS OF THEATRICAL DESIGNA Guide to the Basics of Scenic, Costume, and Lighting DesignKaren Brewster and Melissa Shafer

“College theater departments that don’t adopt it as part of their book lists are missing out on a real treasure.” —The New York Journal of Books

$27.50 pb (Can. $31.00)256 / 6 x 9 / W978-1-58115-849-6

DIGITAL TECHNICAL THEATER SIMPLIFIEDHigh Tech Lighting, Audio, Video and More on a Low BudgetDrew Campbell

Lights, camera, digital revolution! Designed to help readers use digital equipment for onstage impact.

$24.95 pb (Can. $27.95)288 / 6 x 9 / W978-1-58115-855-7

CAREERS IN TECHNICAL THEATERMike Lawler

Want to make it big on Broadway—as a techie? For anyone interested in a behind-the-scenes life in the theater, this insider’s guide is a priceless resource.

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-58115-485-6

THE BUSINESS OF THEATRICAL DESIGN, SECOND EDITIONJames Moody

Written by a leading design consultant and fully updated, this is the must-have guide to earning a living, marketing, furthering a design career, and operating a business.

$19.95 pb (Can. $23.95)304 / 6 x 9 / W978-1-62153-240-8

THE BUSINESS OF BROADWAYAn Insider’s Guide to Working, Producing, and Investing in the World’s Greatest Theatre CommunityMitch Weiss and Perri Gaffney

A breakdown of the Broadway business model and how it can be utilized for theatre success.

$24.99 hc (Can. $31.99)292 / 6 x 9 / W978-1-62153-465-5

BUSINESS AND LEGAL FORMS FOR THEATER, SECOND EDITIONCharles Grippo

Here are forty of the most sought-after contracts in the theater business in one easy-to-use resource, complete with CD-ROM for easy customization.

$24.95 pb (Can. $28.95)240 / 8 ½ x 11 / W978-1-58115-923-3

AN ACTOR’S GUIDE—MAKING IT IN NEW YORK CITY, SECOND EDITIONGlenn Alterman

“A great resource tool that takes some mystery out of the process.” —Rob Decina, casting director, Guiding Light

$24.95 pb (Can. $27.95)288 / 6 x 9 / W978-1-58115-763-5

27 | INTER

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PERSONAL FINANCE & LAW

PERSONALFINANCE & LAW

YOUR CHILD’S CAREER IN MUSIC AND ENTERTAINMENTThe Prudent Parent’s Guide from Start to StardomSteven C. Beer with Kathryn Badura

A road map for the parents of performing children to safely navigate the entertainment industry.

$14.99 pb (Can. $19.99)184 / 5 ½ x 8 ¼ / W978-1-62153-480-8

TECHNICAL THEATER FOR NONTECHNICAL PEOPLE, SECOND EDITIONDrew Campbell

“Campbell has written what will certainly become a standard introductory text on technical theater.” —Library Journal

$19.95 pb (Can. $24.95)288 / 6 x 9 / W978-1-58115-344-6

STARTING YOUR CAREER AS A THEATRICAL DESIGNERInsights and Advice from Leading Broadway DesignersMichael J. Riha

“An indispensable book for anyone interested in design for the stage.” —Moisés Kaufman, director, playwright, and founder of Tectonic Theatre Company

$27.50 pb (Can. $32.95)256 / 6 x 9 / W978-1-58115-908-0

STARTING YOUR CAREER AS A DANCERMande Dagenais

“Takes you behind the curtain and reveals what it really takes to break into the business. An indispensable guide for aspiring dancers.” —Ben Vereen, Tony and Drama Desk Award–winning actor, singer, and dancer

$19.95 pb (Can. $23.95)304 / 6 x 9 / W978-1-58115-906-6

STARTING YOUR CAREER AS AN ACTORJason Pugatch

A from-the-trenches guide to the acting scene offering a humorous, personal, insightful, and honest perspective on a demanding profession.

$19.95 pb (Can. $23.95)320 / 6 x 9 / W978-1-58115-911-0

THE STAGE PRODUCER’S BUSINESS AND LEGAL GUIDECharles Grippo

“[A] one-stop guide to theater law for nonattorneys . . . Highly recommended.” —Library Journal

$19.95 pb (Can. $22.95)256 / 6 x 9 / W978-1-58115-241-8

STAGE COMBATFisticuffs, Stunts, and Swordplay for Theater and FilmJenn Zuko Boughn

En garde! This guide has everything performers, directors, theater teachers, and fight choreographers need to know to stage believable, safe action for the performing arts.

$19.95 pb (Can. $24.95)224 / 7 ¾ x 9 3/8 / W978-1-58115-461-0

SINGING IN MUSICAL THEATREThe Training of Singers and ActorsJoan Melton

What does it take to become a triple threat in musical theater? This insider’s guide covers both dramatic and voice training.

$19.95 pb (Can. $23.95)240 / 6 x 9 / W978-1-58115-482-5

PERFORMING ARTS MANAGEMENTA Handbook of Professional PracticesTobie S. Stein and Jessica Bathurst

Learn to manage a performing arts group successfully with insights and strategies from more than one hundred managers of top nonprofit and commercial venues.

$50.00 pb (Can. $57.50)552 / 8 ½ x 11 / W978-1-58115-650-8

MOVEMENT FOR ACTORSNicole Potter (Ed.)

“Offers a variety of viewpoint and focus . . . twenty-three articles and almost as many approaches to body movement. Highly recommended.” —Library Journal

$19.95 pb (Can. $22.95)288 / 6 x 9 / W978-1-58115-233-3

MASTERING MONOLOGUES AND ACTING SIDESHow to Audition Successfully for Both Traditional and New MediaJanet Wilcox

This book will teach you everything you need to know to get ready for that perfect part, from webisodes to Shakespeare.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-866-3

28 | PERSO

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THE SHAPE OF ANCIENT THOUGHTComparative Studies in Greek and Indian PhilosophiesThomas McEvilley

Spanning thirty years of intensive research, this revolutionary work explores the hidden kinship between Eastern and Western philosophy in the ancient world.

$50.00 hc (Can. $55.00)768 / 6 ¼ x 9 ¼ / W978-1-58115-203-6

PHILOSOPHY

PHILOSOPHY

YOUR LIVING TRUST AND ESTATE PLAN, FIFTH EDITIONHow to Maximize Your Family’s Assets and Protect Your Loved OnesHarvey J. Platt

“This is a thorough, step-by-step guide to using a living trust to create a flexible estate plan.” —Personal Finance

$16.95 pb (Can. $19.95)368 / 6 x 9 / W978-1-62153-262-0

THE SMART CONSUMER’S GUIDE TO GOOD CREDITHow to Earn Good Credit in a Bad EconomyJohn Ulzheimer

Credit expert John Ulzheimer gives you all the tools you need to master the world of credit, before or after you get into trouble.

$14.95 pb (Can. $17.95)216 / 5 ¼ x 8 ¼ / W978-1-58115-904-2

THE POCKET LEGAL COMPANION TO TRADEMARKA User-Friendly Handbook on Avoiding Lawsuits and Protecting Your TrademarksLee Wilson

A primer for the entrepreneur filled with valuable and ready-to-use information on using trademarks to avoid lawsuits and protect your ideas.

$16.95 pb (Can. $19.95)320 / 5 x 7 ½ / W978-1-58115-909-7

THE POCKET LEGAL COMPANION TO PATENTSA Friendly Guide to Protecting and Profiting from PatentsCarl W. Battle

A plain English, cost-saving guide to protecting, patenting, and licensing your ideas.

$16.95 pb (Can. $19.95)384 / 5 x 7 ½ / W978-1-62153-265-1

THE POCKET LEGAL COMPANION TO COPYRIGHTA User-Friendly Handbook for Protecting and Profiting from CopyrightsLee Wilson

Explains how creators can preserve their copyrights, how users of copyrights can do what they want without obstructing the law, and how both can profit from copyrights overall.

$16.95 pb (Can. $19.95)320 / 5 x 7 ½ / W978-1-58115-912-7

LIVING TRUSTS FOR EVERYONEWhy a Will is Not the Way to Avoid Probate, Protect Heirs, and Settle EstatesRonald Farrington Sharp

Wills benefit lawyers. Trusts benefit you. Period. This essential guide explains the many advantages trusts have over wills in protecting your assets for your heirs.

$14.95 pb (Can. $17.95)160 / 5 ½ x 8 ½ / W978-1-58115-674-4

LEGAL GUIDE TO SOCIAL MEDIARights and Risks for Businesses and EntrepreneursKimberly A. Houser

An essential guide for anyone posting on the Internet today that will show you how to protect yourself and your content, whether for personal or professional online activity.

$19.95 pb (Can. $23.95)208 / 6 x 9 / W978-1-62153-267-5

LEGAL FORMS FOR EVERYONECarl W. Battle

“For do-it-yourselfers as well as people who’ve retained an attorney but want to understand what they’re paying them to do.” —American Libraries

$24.95 pb (Can. $30.00)240 / 8 ½ x 11 / W978-1-58115-451-1

HOW TO PLAN AND SETTLE ESTATESEdmund Fleming

An authoritative guide on the complexities of planning and administering an estate with valuable tips on how to maximize assets and minimize taxes.

$16.95 pb (Can. $19.95)288 / 6 x 9 / W978-1-62153-394-8

FENG SHUI AND MONEYA Nine-Week Program for Creating Wealth Using Ancient Principles and Techniques Eric Shaffert

Donald Trump used feng shui to ensure prosperity for his buildings, why not you? Learn to use this ancient Chinese philosophy to create wealth.

$16.95 pb (Can. $20.95)256 / 6 x 9 / W978-1-58115-239-5

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THE LAW (IN PLAIN ENGLISH) FOR PHOTOGRAPHERS, THIRD EDITIONLeonard D. Duboff and Christy O. King

A comprehensive guide to a photographer’s legal and business concerns, providing answers to questions that can mean the difference between financial success and ruin.

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-712-3

HOW TO GROW AS A PHOTOGRAPHERReinventing Your CareerTony Luna

Creative consultant Tony Luna’s “five steps of creative evolution” help photographers recognize, assess, plan, and implement a program for creative and professional growth.

$19.95 pb (Can. $23.95)224 / 6 x 9 / W978-1-58115-446-7

HOW TO CREATE A SUCCESSFUL PHOTOGRAPHY BUSINESSElizabeth Etienne

The essential guide to starting a photography business and generating a stable income.

$19.95 pb (Can. $23.95)240 / 6 x 9 / W978-1-58115-886-1

THE EDUCATION OF A PHOTOGRAPHERCharles H. Traub, Steven Heller, and Adam B. Bell (Eds.)

What does it mean to be a photographer in the twenty-first century? This thoughtful collection of essays illuminates the spirit of the people who make the indelible images of our times.

$19.95 pb (Can. $22.95)256 / 6 x 9 / W978-1-58115-450-4

DIGITAL STOCK PHOTOGRAPHYHow to Shoot and SellMichal Heron

“Any photographer—but particularly newcomers —can benefit from Michal Heron’s comprehensive take on how to do business.” —Niki Barrie, editor, The Picture Professional

$21.95 pb (Can. $26.95)288 / 6 x 9 / W978-1-58115-484-9

CREATIVE CAREERS IN PHOTOGRAPHYMaking a Living With or Without a CameraMichal Heron

“A valuable resource for anyone considering a career in photography.” —Elisa Seeherman, director of Career Services, The University of the Arts

$19.95 pb (Can. $21.95)272 / 6 x 9 / W978-1-58115-469-6

THE BUSINESS OF STUDIO PHOTOGRAPHY, THIRD EDITIONHow to Start and Run a Successful Photography StudioEdward R. Lilley

“Offers serious instruction for managers starting new portrait [or] wedding photography studios.” —Professional Photographer magazine

$27.50 pb (Can. $33.95)400 / 6 x 9 / W978-1-58115-655-3

BUSINESS AND LEGAL FORMS FOR PHOTOGRAPHERS, FOURTH EDITIONTad Crawford

Contains thirty-four forms for photographers, each accompanied by step-by-step instructions, advice on standard contractual provisions, and unique negotiation checklists.

$29.95 pb (Can. $37.00)208 / 8 ½ x 11 / W978-1-58115-669-0

ASMP PROFESSIONAL BUSINESS PRACTICES IN PHOTOGRAPHY, SEVENTH EDITIONAmerican Society of Media Photographers

“This new, updated edition provides essential information on the latest challenges for commercial photographers.” —Holly Hughes, editor in chief, Photo District News

$35.00 pb (Can. $43.00)480 / 6 x 9 / W978-1-58115-497-9

THE ASMP GUIDE TO NEW MARKETS IN PHOTOGRAPHYSusan Carr (Ed.)

This indispensable manual from the American Society of Media Photographers offers step-by-step instructions for building a career tailored to one’s own talents, interests, and business style in today’s market.

$24.95 pb (Can. $28.95)304 / 6 x 9 / WISBN 978-1-58115-921-9

THE ART AND BUSINESS OF PHOTOGRAPHYSusan Carr

This inspiring and honest look at today’s rapidly changing photography industry by former ASMP president Susan Carr is necessary reading for the serious professional photographer.

$24.95 pb (Can. $27.95)256 / 6 x 9 / W978-1-58115-759-8

PHOTOGRAPHY

PHOTOGRAPHY

30 | PHOTO

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THE PROFESSIONAL PHOTOGRAPHER’S LEGAL HANDBOOKNancy E. Wolff

This accessible and entertaining book covers the most urgent legal situations faced by photographers today, including copyright, trademark, contracts, and privacy.

$24.95 pb (Can. $29.95)272 / 6 x 9 / W978-1-58115-477-1

PROFITABLE PHOTOGRAPHY IN THE DIGITAL AGEStrategies for SuccessDan Heller

“The survival guide for photographers doing business in the new millennium.” —Bob Krist, columnist, Outdoor Photographer magazine

$24.95 pb (Can. $29.95)240 / 6 x 9 / W978-1-58115-412-2

THE REAL BUSINESS OF PHOTOGRAPHYRichard Weisgrau

Written by one of the best-known players in the media photography industry, this honest guide provides a fresh, commonsense approach to running a photography business.

$19.95 pb (Can. $23.95)224 / 6 x 9 / W978-1-58115-350-7

SELLING YOUR PHOTOGRAPHYHow to Make Money in New and Traditional MarketsRichard Weisgrau

“A must-read reference for anyone serious about long-term survival and prosperity as a photographer.” —John Greim, CEO, Creative Eye Cooperative/Mira.com

$24.95 pb (Can. $29.95)224 / 6 x 9 / W978-1-58115-660-7

SPORTS PHOTOGRAPHYHow to Capture Action and EmotionPeter Skinner

“A terrific book for the novice photographer who aspires to shoot sports.” —Al Tielemans, Sports Illustrated staff photographer

$24.95 pb (Can. $27.95)160 / 8 ½ x 10 / W978-1-58115-480-1

STARTING YOUR CAREER AS A FREELANCE PHOTOGRAPHERThe Complete Marketing, Business, and Legal GuideTad Crawford

“An invaluable tool for the emerging photographer.” —Eugene Mopsik, executive director, American Society of Media Photographers

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-58115-280-7

PRICING PHOTOGRAPHY, FOURTH EDITIONThe Complete Guide to Assignment and Stock PricesMichal Heron and David MacTavish

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices to identifying price factors to negotiating fair deals.

$29.95 pb (Can. $35.95)160 / 11 x 8 ½ / W978-1-58115-888-5

PHOTOGRAPHYThe Art of CompositionBert Krages

Introduces a radically different approach that applies modern cognitive science to show photographers how they can develop their perceptual skills and revolutionize their art.

$24.95 pb (Can. $29.95)256 / 7 ¾ x 9 ¼ / W978-1-58115-409-2

PHOTOGRAPHING CHILDREN AND BABIESHow to Take Great PicturesMichal Heron

This easy-to-follow guide has practical tips and techniques on capturing once-in-a-lifetime moments of your beloved children with a film or digital camera.

$24.95 pb (Can. $29.95)144 / 8 ½ x 10 / W978-1-58115-420-7

THE PHOTOGRAPHER’S GUIDE TO MARKETING AND SELF-PROMOTION, FOURTH EDITIONMaria Piscopo

“Full of specific, practical information that takes into account today’s difficult economic climate for commercial photographers.” —Popular Photography

$24.95 pb (Can. $29.95)256 / 6 x 9 / W978-1-58115-714-7

MASTERING THE BUSINESS OF PHOTOGRAPHYWhat the Pros Do When They’re Not Taking Incredible PicturesTony Luna

A resource for photographers of all levels that describes a multitude of ways to market and sell photographs.

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-62153-393-1

LICENSING PHOTOGRAPHYRichard Weisgrau and Victor S. Perlman

Increase the profitability of your images by properly controlling and pricing the rights to your work! This easy-to-understand guide to licensing shows you how.

$19.95 pb (Can. $24.95)208 / 8 ¼ x 11 / W978-1-58115-436-8

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PROMOTE YOUR BOOKOver 250 Proven, Low-Cost Tips and Techniques for the Enterprising AuthorPatricia Fry

Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about.

$19.95 pb (Can. $22.95)224 / 5 ½ x 8 ¼ / W978-1-58115-857-1

INTERNET BOOK PIRACYThe Fight to Protect Authors, Publishers, and Our CultureGini Graham Scott

A guide for writers and publishers to protect and defend themselves.

$19.99 pb (Can. $25.99)256 / 6 x 9 / W978-1-62153-485-3

THE FICTION WRITER’S GUIDE TO DIALOGUE A Fresh Look at the Essential Ingredient of the CraftJohn Hough, Jr.

Professional and aspiring writers alike will get a fresh look at one of the essential ingredients of their craft.

$14.95 pb (Can. $17.95)144 / 6 x 9 / W978-1-62153-439-6

THE COMPLETE GUIDE TO BOOK MARKETINGDavid Cole

“I’ll be recommending it to all our clients and any publisher or author who wants to know more about marketing.” —Randall Beek, president, Consortium Book Sales & Distribution

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-58115-322-4

THE BUSINESS OF WRITINGProfessional Advice on Proposals, Publishers, Contracts, and More for the Aspiring WriterJennifer Lyons (Ed.)Foreword by Oscar Hijuelos

An indispensable handbook to the writer’s trade as well as a thorough introduction to the nuts and bolts of publishing.

$19.95 pb (Can. $23.95)304 / 6 x 9 / W978-1-58115-917-2

BUSINESS AND LEGAL FORMS FOR AUTHORS AND SELF-PUBLISHERS, FOURTH EDITONTad Crawford with Stevie Fitzgerald and Michael Gross

Every form and contract for professional and aspiring writers, with step-by-step instructions and indispensable advice.

$24.99 pb (Can. $31.99)176 / 8 ½ x 11 / W978-1-62153-464-8

THE AUTHOR’S TOOLKIT, FOURTH EDITIONA Step-by-Step Guide to Writing and Publishing Your BookMary Embree

“If you’re having trouble with your magnum opus, author Mary Embree may have just what you are looking for.” —Los Angeles Times

$16.99 pb (Can. $21.99)194 / 5 ½ x 8 ¼ / W978-1-62153-482-2

THE ART OF WRITING GREAT LYRICS, REVISED EDITIONPamela Phillips Oland

“Will intrigue not only followers of the songwriting field but anyone captivated by the art of the written word.” —Library Journal

$18.95 pb (Can. $23.95)272 / 6 x 9 / W978-1-58115-093-3

WRITING

WRITING

TOP TRAVEL PHOTO TIPSFrom Ten Pro PhotographersNew York Institute of Photography and Chuck DeLaney

Ten prominent professional travel photographers share favorite photographs and advice to help hobbyists and amateurs return from trips with excellent photos for their walls, websites, blogs, and family albums.

$16.95 pb (Can. $19.95)112 / 5 ½ x 8 ½ / W978-1-58115-995-0

TOP TEN SECRETS FOR PERFECT BABY & CHILD PORTRAITSPhotography Tips for Every Parent & Grandparent from a ProClay Blackmore

America’s master baby, child, and portrait photographer shows anyone how to shoot the top baby and child photos with any compact point-and-shoot or DSLR camera.

$16.95 pb (Can. $19.95)112 / 5 ½ x 8 ½ / W978-1-58115-994-3

STARTING YOUR CAREER AS A PHOTO STYLISTA Comprehensive Guide to Photo Shoots, Marketing, Business, Fashion, Wardrobe, Off-Figure, Product, Prop, Room Sets, and Food StylingSusan Linnet Cox

“What an excellent compendium!” —Barbara Berman, wardrobe professional; Fashion Institute of Technology program facilitator

$19.95 pb (Can. $23.95)280 / 6 x 9 / W978-1-58115-910-3

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ITING

WRITING THE GREAT AMERICAN ROMANCE NOVELCatherine Lanigan

“A must for anyone hoping that their dream of a romance novel will end up on an actual bookshelf.” —Shana Abe, bestselling author of The Smoke Thief

$19.95 pb (Can. $21.95)224 / 6 x 9 / W978-1-58115-455-9

THE WRITER’S LEGAL GUIDE, FOURTH EDITIONAn Authors Guild Desk ReferenceKay Murray and Tad Crawford

“An indispensable handbook for anyone who writes.” —Publishers Weekly

$19.95 pb (Can. $23.95)352 / 6 x 9 / W978-1-62153-242-2

THE WRITER’S GUIDE TO QUERIES, PITCHES AND PROPOSALS, SECOND EDITIONMoira Anderson Allen

“Offers writers practical advice (and great examples) to help them get their work published. A great source for the writer’s bookshelf.” —Elfrieda Abbe, publisher, The Writer magazine

$19.95 pb (Can. $22.95)288 / 6 x 9 / W978-1-58115-743-7

TALK UP YOUR BOOKHow to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and MorePatricia Fry

This handy guide tells you how to sell more books through personal appearances and online interviews using tips and ideas from nearly two dozen author-speaker professionals.

$19.95 pb (Can. $23.95)320 / 6 x 9 / W978-1-58115-922-6

STARTING YOUR CAREER AS A PROFESSIONAL BLOGGER

An essential handbook full of effective strategies for finding your audience, writing great posts, and marketing and monetizing your work.

$19.95 pb (Can. $23.95)192 / 6 x 9 / W978-1-62153-245-3

STARTING YOUR CAREER AS A FREELANCE WRITER, SECOND EDITIONMoira Anderson Allen

“Walks you through everything you need to know to get started and become successful. This is an essential read for freelance writers.” —Jeff Reich, editor, The Writer magazine

$24.95 pb (Can. $27.95)304 / 6 x 9 / W978-1-58115-760-4

STARTING YOUR CAREER AS A FREELANCE EDITORA Guide to Working with Authors, Books, Newsletters, Magazines, Websites, and MoreMary Embree

This clear and concise step-by-step guide will help you to decide on a specialty and manage the business side of your career.

$19.95 pb (Can. $23.95)240 / 6 x 9 / W978-1-58115-890-8

PUBLISH YOUR BOOKProven Strategies and Resources for the Enterprising AuthorPatricia Fry

A professional guide to publishing success for new and struggling authors, with insider tips, up-to-date marketing strategies, timelines, and other resources.

$19.95 pb (Can. $23.95)256 / 6 x 9 / W978-1-58115-884-7

PROPOSE YOUR BOOKHow to Craft Persuasive Proposals for Nonfiction, Fiction, and Children’s BooksPatricia Fry

Fresh methods with proven success for competing in today’s tough publishing market.

$19.99 pb (Can. $25.99)288 / 6 x 9 / W978-1-62153-467-9

33 | IND

EX

AActing, 25

Acting the Song, 6

Actor Training the Laban Way, 25

Actor’s Guide—Making It in New York City,

Second Edition, An, 26

Actor’s Guide: Your First Year in Hollywood,

Fourth Edition, An, 22

Advertising Design and Typography, 18

AIGA Professional Practices in Graphic Design,

Second Edition, 18

Animation Development, 22

Art and Business of Photography, The, 29

Art of Auditioning, The, 22

Art of Digital Branding, Revised Edition, The, 15

Art of Motion Picture Editing, The, 22

Art of Writing Great Lyrics, Revised Edition, The,

31

Art Without Compromise*, 13

Art World Demystified, The, 13

Artist-Gallery Partnership, Third Edition, The, 13

Artist’s Complete Health and Safety Guide, Third

Edition, The, 13

Artist’s Guide to Public Art, The, 13

ASMP Guide to New Markets in Photography,

The, 29

ASMP Professional Business Practices in

Photography, Seventh Edition, 29

Author’s Toolkit, Fourth Edition, The, 31

BBare Bones Camera Course for Film and Video,

The, 2

Becoming a Design Entrepreneur, 10

Brand Thinking and Other Noble Pursuits, 15

Branding for Bloggers, 15

Branding for Nonprofits, 15

Branding the Man, 15

Brandjam, 15

Building Design Strategy, 18

Building the Successful Theater Company, 9

Business and Legal Forms for Authors and Self-

Publishers, Fourth Editon, 31

Business and Legal Forms for Crafters, 18

Business and Legal Forms for Fine Artists,

Fourth Edition, 13

Business and Legal Forms for Graphic Designers,

Fourth Edition, 18

Business and Legal Forms for Illustrators, Fourth

Edition, 24

Business and Legal Forms for Interior Designers,

Second Edition, 24

Business and Legal Forms for Photographers,

Fourth Edition, 29

Business and Legal Forms for Theater, Second

Edition, 26

Business of Being an Artist, Fifth Edition, The, 13

Business of Broadway, The, 26

Business of Studio Photography, Third Edition,

The, 29

Business of Theatrical Design, Second Edition,

The, 26

Business of Writing, The, 31

CCareers in Technical Theater, 26

Ceramics, 18

Citizen Designer, 20

Classic Typefaces, 18

Color Management, 19

Complete Guide to Book Marketing, The, 31

Corporate Creativity, 15

Crafts and Craft Shows, Second Edition, 18

Create Your Art Career, 13

Creating the Perfect Design Brief, Second

Edition, 19

Creative Careers in Fashion, 19

Creative Careers in Museums, 13

Creative Careers in Photography, 29

DDesign Disasters, 19

Design Firms Open for Business, 19

Design Literacy, Third Edition, 19

Design Management, 21

Design Thinking, 19

Designer’s Guide to Presenting Numbers,

Figures, and Charts, The, 19

Designers Don’t Have Influences, 21

Designers Don’t Read, 21

Designing for People, 21

Designing Logos, 19

Designing Magazines, 19

Digital Stock Photography, 29

Digital Technical Theater Simplified, 26

Directing Animation, 22

Documentary Superstars, 22

EEditing by Design, Third Edition, 19

Education of a Graphic Designer, Third Edition,

The, 21

Education of a Photographer, The, 29

Education of an Art Director, The, 21

Education of an Illustrator, The, 24

Effective Leadership in Nonprofit Organizations,

16

Elements of Graphic Design, Second Edition,

The, 19

Email Revolution, The, 16

Emotional Branding, 16

FFeng Shui and Money, 28

Fiction Writer’s Guide to Dialogue, The, 31

Film Appreciation Book, The, 22

Filmmaker’s Guide to Production Design, The, 22

Fine Art Publicity, Second Edition, 13

From Idea to Exit, 16

Fundamentals of Theatrical Design, 26

GGet the Picture? Second Edition, 22

Graphic Design Business Book, The, 20

Graphic Designer’s Guide to Better Business

Writing, The, 20

Graphic Designer’s Guide to Clients, Second

Edition, The, 20

Graphic Designer’s Guide to Pricing, Estimating,

and Budgeting, Third Edition, The, 20

Green Graphic Design, 20

Green Interior Design, 24

Guide to Getting Arts Grants, 14

Guitar Amplifier Encyclopedia, 12

Guitar Encyclopedia, 25

HHandbuilding Ceramic Forms, 18

Health and Safety Guide for Film, TV, and

Theater, Second Edition, The, 26

Hollywood Dealmaking, Second Edition, 22

How Music Dies (or Lives), 25

How to Audition for TV Commercials, 22

How to Create a Successful Photography

Business, 29

How to Grow as a Photographer, 29

How to Plan and Settle Estates, 28

How to Start a Faux Painting or Mural Business,

Second Edition, 14

How to Start and Operate Your Own Design

Firm, Second Edition, 24

How to Start and Run a Commercial Art Gallery,

14

How to Think Like a Great Graphic Designer, 20

How to Win Grants, 16

IIndependent Film Producing, 22

Industrial Design Reader, The, 21

Infectious, 16

Inside the Business of Illustration, 24

INDEX

34 | IND

EXInsider’s Guide to Home Recording, The, 25

Insider’s Guide to Music Licensing, The, 25

Intentional Leadership, 16

Interior Design Clients, 24

Interior Design Practice, 24

Interior Design Sourcebook, The, 24

Interior Designer’s Guide to Pricing, Estimating,

and Budgeting, Second Edition, The, 25

Internet Book Piracy, 31

JJumpstart Your Awesome Film Production

Company, 23

LLaw (In Plain English) for Photographers, Third

Edition, The, 29

Leadership in the Performing Arts, 3

Learning by Heart, 14

Legal Forms for Everyone, 28

Legal Guide for the Visual Artist, Fifth Edition, 14

Legal Guide to Social Media, 28

Licensing Photography, 30

Life in Acting, A, 26

Line Color Form, 14

Living Trusts for Everyone, 28

Long-Form Improv, 26

Looking Closer 5, 21

Lucid Body, The, 26

MMaking It in the Art World, 14

Making It on Broadway, 26

Managing Artists in Pop Music, Second Edition,

25

Managing Corporate Design, 16

Marketing Illustration, 24

Marketing Interior Design, Second Edition, 25

Mastering Monologues and Acting Sides, 27

Mastering the Business of Photography, 30

Millennial Rules, 16

Movement for Actors, 27

My Life in the New York Times, 14

NNew Markets for Artists, 14

PPeak Business Performance Under Pressure, 16

Perfect Stage Crew, The, 4

Performing Arts Management, 27

Photographer’s Guide to Marketing and Self-

Promotion, Fourth Edition, The, 30

Photographing Children and Babies, 30

Photography, 30

Pocket Legal Companion to Copyright, The, 28

Pocket Legal Companion to Patents, The, 28

Pocket Legal Companion to Trademark, The, 28

Pocket Small Business Owner’s Guide to Building

Your Business, The, 16

Pocket Small Business Owner’s Guide to

Business Plans, The, 16


Negotiating, The, 17

Pocket Small Business Owner’s Guide to Starting

Your Own Business on a Shoestring, The, 17

Pocket Small Business Owner’s Guide to Taxes,

The, 17


Working with the Government, The, 17

Pop, 21

Positively Outrageous Service, 8

Pottery on the Wheel, 18

Pricing Photography, Fourth Edition, 30

Professional Photographer’s Legal Handbook,

The, 30

Profitable Artist, The, 14

Profitable Photography in the Digital Age, 30

Promote Your Book, 31

Propose Your Book, 32

Publish Your Book, 32

QQuotable Artist, The, 14

RRadio Producer’s Handbook, The, 23

Real Business of Photography, The, 30

Reality Television Contracts, 23

Rebuilding the Brand, 17

SScammed, 11

Scrapbooking for Profit, Second Edition, 18

Screenplay Story Analysis, 23

Selling Art Without Galleries, 14

Selling Contemporary Art, 15

Selling Your Photography, 30

Shape of Ancient Thought, The, 28

Singing in Musical Theatre, 27

Smart Consumer’s Guide to Good Credit, The,

28

Splatter Flicks, 23

Sports Photography, 30

Stage Combat, 27

Stage Producer’s Business and Legal Guide,

The, 27

Star Brands, 17

Starting Your Career in Voice-Overs, 23

Starting Your Career as a Consultant, 17

Starting Your Career as a Contractor, 17

Starting Your Career as a Dancer, 27

Starting Your Career as a Freelance Editor, 32

Starting Your Career as a Freelance

Photographer, 30

Starting Your Career as a Freelance Web

Designer, 20

Starting Your Career as a Freelance Writer,

Second Edition, 32

Starting Your Career as a Graphic Designer, 20

Starting Your Career as a Musician, 25

Starting Your Career as a Photo Stylist, 31

Starting Your Career as a Professional Blogger,

32

Starting Your Career as a Social Media Manager,

17

Starting Your Career as a Theatrical Designer, 27

Starting Your Career as an Actor, 27

Starting Your Career as an Artist, Second

Edition, 15

Starting Your Career as an Illustrator, 5

Starting Your Career as an Interior Designer, 7

Starting Your Career in Art Education, 15

Starting Your Career in Broadcasting, 23

TTalk Up Your Book, 32

Teaching Graphic Design, 21

Teaching Illustration, 24

Teaching Motion Design, 21

Technical Theater for Nontechnical People,

Second Edition, 27

There’s Money Where Your Mouth Is, Third

Edition, 23

Thinking in Type, 20

Top Ten Secrets for Perfect Baby & Child

Portraits, 31

Top Travel Photo Tips, 31

UUltimate Guide to Internships, The, 17

VVintage Type and Graphics, 20

VO, Second Edition, 23

Voiceovers, Second Edition, 23

WWebsite Branding for Small Businesses, 17

Where Does Art Come From?, 15

Writer’s Guide to Queries, Pitches and Proposals,

Second Edition, The, 32

Writer’s Legal Guide, Fourth Edition, The, 32

Writing the Great American Romance Novel, 32

Writing What You Know, 1

YYour Career in Animation, 23

Your Child’s Career in Music and Entertainment,

27

Your Living Trust and Estate Plan, Fifth Edition,

28

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