providing consultation for

search engine optimization,

AdWords management, lead

generation, website usability,

and website analytics

(800) 460-SOZO73 East Forrest Avenue Suite 110 Shrewsbury, PA 17361

www.sozofirm.com

Just north of Baltimore on the PA/MD border in Shrewsbury,Pennsylvania. Our offices are located 1/2 mile west off I-83, exit 4.

Are you maximizing the potential of the web? Are you

aggressively reaching out and forming new relation-

ships with prospective clients or are you just sitting

back, waiting for new prospects to stumble upon your

website? We’ll help you gain an outsider’s perspective

on what is or isn’t working with your web presence.

Then, we’ll propose what you’ll need to do to make your

web presence work overtime for you.

SEARCH ENGINE OPTIMIZATIONWith our initial website analysis, we’ll conduct keyword

research, evaluating traffic & ranking potential for

targeted keywords. Our next step will be an examination

of your website’s coding & content as we look for issues

affecting its ability to rank well. We’ll then develop a

proposed plan of action to help your website become

stronger. We offer SEO consultant services as well as

ongoing SEO implementation to help your website succeed.

CONTENT MARKETINGPromote your business, products and services through content

marketing articles. Our copywriters can work with your staff to

develop promotional articles. These content marketing articles will

then be placed strategically throughout the web on marketing blogs,

information hubs & lead generation sites, helping spread the word

about your business. Use the power of the written word to help your

company’s product or service spread like wildfire.

COPYWRITINGHaving trouble developing copy for your website? With

technical information and/or an outline provided by you,

our team of copywriters can take your rough drafts and

turn them into winning copy.

INTERNETMARKETINGstrategies for success

GOOGLE ADWORDS CAMPAIGN MANAGEMENT

Do you feel like you’re just pouring endless marketing dollars into

ad campaigns that don’t give results? We’ll thoroughly go through

your current campaigns, making recommendations for optimizing

them to increase their performance. We can train your staff

regarding best practices for running AdWords campaigns and even

show you some advanced ways of using AdWords that you probably

never dreamed existed.

Can social media websites really generate valuable traffic to your website along with buzz about your products and services?

LEAD GENERATION/MICRO WEBSITESNeed more customers? Need more clients? We’ll help you

craft a lead generation/micro website strategy to focus on

niche groups of customers. Our web development team

can design these lead generation sites, or we’ll gladly work

alongside your web team and provide the core marketing &

optimization strategies. Our lead generation sites have been

quite effective at driving targeted prospects to our clients.

WEBSITE ANALYTICSGoogle Analytics is a great free tool; however, do you know how

to leverage it to determine the ROI for your most recent email

newsletter campaign or for your Google AdWords? We’ll help you

better understand Google Analytics, and we may even advise you

invest in a more powerful, fee based analytics tool to take your

visitor tracking to the next level. Observing carefully what visi-

tors do when they come to your website can help you improve

your website as well as help you allocate your online marketing

budget into that which generates the most results.

REPUTATION MONITORING& MANAGEMENTA disgruntled former employee or a disreputable competitor can

anonymously slash back at you on the web and cost you thousands

of dollars in lost sales within hours. Are you prepared to fight back?

With our internet reputation monitoring & management services,

we’ll help you lay out a plan of action before that attack begins –

or immediately after the fact if you are already experiencing it. If

you need to take your internet reputation management to the next

level, we partner with a some specialists who can address it at a

deeper level, working alongside of your legal team.

SOCIAL MEDIA STRATEGIESHow are you using Facebook and Twitter? Are you taking advantage

of YouTube or other video/picture sharing websites? Can social

media websites really generate valuable traffic to your website

along with buzz about your products and services? Or is maintaining

Facebook company pages and Twitter profiles merely a waste time

with little ROI to show? We’ll help you understand the power of the

social web, and we’ll develop a

strategy that works within

your staff’s ability and

your budget to put

social media into

action for you.

WEBSITE USABILITYJust because you build it doesn’t mean they’ll come and use it. Well,

they might come and try to use it, but they might not stick around

long enough to make their stay profitable for you. If you suspect

your website has usability issues, we offer both basic as well as ad-

vanced usability studies. We’ll rip your site apart and give you the

blunt truth about it that will make you cringe (just kidding).

A/B SPLIT TESTINGDon’t just drive traffic to your site through ads.

Experiment with different landing pages and ad versions and

measure the results. We’ll help you set up your A/B testing,

fully manage it, and provide you with the easy to understand

results. Our philosophy for each client’s project we tackle is to

always strive to get better. Improvement can only be made if

you bravely jump out there

and try something.

Experiments may mean

failure, but you’ll never

know how well an idea

works until you give

it your best shot and

measure results.

BACKLINK DEVELOPMENTIt’s true that links are still a huge part of what determines how

your website will rank within search engines. In fact, a site’s

backlink profile in conjunction with the anchor text making

up those links plays a significant factor in how well or how

poorly your website will be found for your key search terms.

Let us develop a strategy to help you lay a foundation to build

a stronger backlink profile so that your website can become

more readily found.