Prepared byBhavin Patoliya(47)Chetan Panara(44)Vishal Soni (57)

SOUTHWEST AIRLINES CORPORATION

Southwest Airlines Corporations

MISSION The mission of Southwest Airlines is dedication to the highest

quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.

Incorporated in Texas in U.S. by Herb Kelleher and Rollin king in 1971

Commenced customer service with 3 boeing 737 aircraft

Now operates more than 500 boeing 737 aircraft

Operate more than 3300 flights a day 35000 employees engaged The United States’ most successful low-fare,

high frequency airline Known as a “discount airline” since 1973

INTRODUCTION

Recognized by Fortune Magazine. 2003 Selected as “AIRLINE FOR THE

YEAR” 2007 included in top 100 most

innovative technology organization First airline to establish a home page

on internet Ranked number one in customer

service

ACHIEVEMENTS

.

Humour •Work should be fun ...it can be play . . . Enjoy it.•Both at workplace and inside the plane

altruism •Work is important ...don’t spoil with seriousness.•Welfare of people comes first

luv •Symbol•Theme

Southwest’s Values, Philosophy, and Spirit

Defined as: “art of motivating a group of people to act towards achieving a

common goal” According to HERB KELLEHER

Leadership is a way of life, culture, desire and commitment

Leadership is the job of every employee, not just upper level management

Every employee should have the ability to ascertain situations and be able to act on their own decision

Employees should be able to lead other employees to make decisions

LEADERSHIP

WHY IT IS SUCCESSFUL ?

Trust Training

Management style Leadership

Work-culture

Family spirit

•Hard work, High energy, fun and creativity reinforced through training

WORK CULTURE

•Eagerness to be at the top.•Challenges top competitors as US AIR,UNITED, DELTA

COMPETITIVE ENVIRONMENT

•CEO HERB KELLEHER played major role with his unique mgmt style.

LEADERSHIP

4

• Trust of customers declared it as most admired airlines and company.TRUST

• Respects ideas of employees.• Committee of managers, employee

interaction.

OPEN SHARING OF INFORMATION

• Respect for sense of humorCREATIVITY SPIRIT

• Employee satisfaction

• Customer service

• Low fares• Stable

profitability

• No international flight.

• Carry small amount cargo.

• Government regulations and restrictions

• Fluctuation in gas and oil prices

• Operate At International Level

• Focus On Popular Destinations

Strengths Weakness

ThreatsOpportunity

SWOT

STRATEGIES

Use a single aircraft model (Boeing 737)

Fly short routes

Secondary airport

20 minute turnaround time

No travel agent reservations

Fuel hedging Operated only one model of aircraft

Boeing 737, medium range-narrow body commercial passenger jet aircraft

Easy to replace parts and ground support equipment

PROFITABILITY

THANK YOU!