Southwest Airlines Fact Sheet

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    Southwest Airlines Fact Sheet

    Leadership:

    Gary Kelly, Chairman of the Board, Chief Executive Officer & President

    Daily Departures:

    More than 3,200 flights a day

    Employees:

    Nearly 35,000 total Employees throughout the Southwest system.

    Stock:

    Common stock is traded under the symbol LUV on the NYSE.

    2009 Financial Statistics:

    Net income: $99 million

    Net income, excluding special items: $143 million

    Total passengers carried: 86 million

    Total RPMs: 74.5 billion

    Average passenger load factor: 76 percent

    Total operating revenue: $10.4 billion

    Fun Facts:

    Southwest received 90,043 resumes and hired 831 new Employees in 2009.

    In 2009 Southwest served 63.2 million cans of soda, juices, and water; 14.3 million alcoholicbeverages; 14 million bags of pretzels; 90 million bags of peanuts; 17.7 million Select-A-

    Snacks; and 33.5 million other snacks.

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    Southwest consumed approximately 1.4 billion gallons of jet fuel in 2009.

    In 2009, Southwest moved 182 million pounds of cargo.

    The shortest daily Southwest flight is between Ft. Myers (RSW) and Orlando (MCO) (133

    miles). The longest daily Southwest flight is between Providence (PVD) and Las Vegas (LAS)(2,363 miles).

    Southwest has 1,164 married couples. In other words, 2,328 Southwest Employees havespouses who also work for the Company.

    Southwest Airlines Distinctions:

    Southwests average passenger airfare is $114.61, and the average passenger trip length isabout 863 miles (YTD as of December 31, 2009).

    Southwest Airlines has consistently received the lowest ratio of complaints per passengersboarded of all Major U.S. carriers that have been reporting statistics to the Department ofTransportation (DOT) since September 1987, which is when the DOT began trackingCustomer Satisfaction statistics and publishing its Air Travel Consumer Report.

    The airline adopted the first profit-sharing plan in the U.S. airline industry in 1973. Throughthis plan and others, Employees own about 8 percent of the Company stock.

    The airline is about 83 percent* unionized.(*This percentage represents a total Employee headcount of fulltime and parttime, active and inactiveEmployees who are unionized.)

    Southwest Airlines is a member of the FORTUNE500.

    The Ronald McDonald House program, cornerstone of the Ronald McDonald ChildrensCharities, is the primary corporate charity of Southwest Airlines. Annually, the Companysponsors the Southwest Airlines LUV Classic golf tournaments whose proceeds benefitvarious Ronald McDonald Houses and have totaled close to $11 million over the past 24years.

    Southwest Airlines Recognitions:

    In December 2009, Southwest Airlines topped the list of the 50 best U.S. places to work byGlassdoor.com.

    In November 2009, Southwest Airlines was named Best Low Cost/No Frills Airline in the OAGAirline Industry Awards. Additionally, Southwest Airlines was named as a finalist for BestAirline based in North America.

    In November 2009, Southwest Airlines was recognized with an InfoWorld 100 Award for itsAutomated Outbound Messaging (AOM) system.

    In November 2009, Zagat named Southwest Airlines Best ValueDomestic; Best ConsumerOntime EstimatesDomestic; and Best Luggage PolicyDomestic.

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    In November, 2009, Southwest Airlines was recognized as Favorite Domestic Airline andranked #1 in Best Customer Service, Best Airfare Prices, Best On-Time Service, BestBaggage Service, and Best Value Frequent Flier program, among others, in the 2009Readers Choice Awards by Smarter Travel.

    In November 2009, Southwest Airlines was listed as one of the Top 50 Companies

    Recognized as Leaders in Corporate Social Responsibility by the Boston College Center forCorporate Citizenship and Reputation Institute.

    In October 2009, www.nutsaboutsouthwest.comwas awarded Best Blog for the third yearin a row at the PR News Platinum Awards.

    In September 2009, Southwest Airlines ranked #179 out of 500 in Newsweeks GreenRanking of the 500 largest publicly traded companies in the US. Within the category ofMedia, Travel & Leisure Southwest ranked #17 out of 35 and was the highest rankingairline!

    In August 2009, Southwest Airlines was named Best Domestic Airline, Best Domestic AirlineCustomer Service, and Best Low Cost Carrier by Executive Travel magazines 2009 LeadingEdge Awards.

    In June 2009, Southwest Airlines was named to MSN Moneys Customer Service Hall ofFame.

    In April 2009, Southwest Airlines received the American Brand Excellence Award for Travel,and was recognized as the 2009 Grand Award Winner in the City Business JournalNetworks Brand Excellence Awards.

    In April 2009, Southwest Airlines was included in BusinessWeeks ranking of the 50 Most

    Innovative Companies in the World.

    In March 2009, Southwest Airlines was ranked #3 on CampusGrottos list of Best CollegeInternship Programs.

    In March 2009, Southwest Airlines was Ranked #1 in the category for Airlines in InstitutionalInvestors magazine poll of Americas Most Shareholder Friendly Companies.

    In 2009, Southwest Airlines was named the top U.S. airline on the University of MichigansAmerican Customer Satisfaction Index.

    Southwest Airlines was recognized as a 2009 Corporation of the Year by MANA, a National

    Latina Organization.

    Southwest Airlines was named the seventh most admired Company in FORTUNEmagazinesranking of the 50 Most Admired Companies in the World; the only U.S. airline to make the listand the 13

    thconsecutive year that Southwest has been named to the Most Admired List.

    For the 11th

    consecutive year, Southwest Airlines Rapid Rewards took top honors and wasawarded first place in Best Award Redemption category at the 21

    stAnnual Freddie Awards.

    The Best Award Redemption category was introduced in 1998 and no other frequent flyerprogram has ever won! In addition Rapid Rewards placed in the top five in five othercategories, including: Program of the Year; Best Website forsouthwest.com; Best MemberCommuncations; Best Bonus Promotion; and Best Customer Service.

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    In a 2008 TIME.com survey of the friendliest and stingiest airlines, Southwest Airlines rankedno.1 for being the Friendliest Airlines.

    In 2008, Forbes magazine ranked the dependability of the nations 10 major carriers andSouthwest Airlines topped the list as the number one Most Reliable Airline.

    Institutional Investormagazine recognized Southwest Airlines as one of the Top ShareholderFriendly Companies in 2008.

    Southwest Airlines was included in the Top 500 Most Innovative Users of Technology list byInformation Week.

    The National Aviation Hall of Fame honored Herb Kelleher in its enshrine class of 2008.

    Southwest Airlines Cargo was recognized for its excellence in air cargo for the fifth straightyear, named Airline of the Year by the Express Delivery & Logistics Association (XLA).

    southwest.com

    In 2009, online bookings reached 81 percent via southwest.com, compared to approximately78 percent in 2008.

    More than 8 million people subscribe to Southwests weekly Click N Save e -mails.

    In the fourth quarter of 2009, approximately 79 percent of Southwest Customers are checkingin online or at a kiosk.

    66 percent of Fortune 500 Companies are enrolled in SWABIZ.

    Southwest was the first airline to establish a home page on the Internet. Initially, fiveEmployees comprised Southwests web site development team, and the site took about ninemonths to create.

    In September 2009, southwest.com was the 5th largest travel site and largest airline site in

    terms of unique visitors (source: Comscore MediaMetrix). Nielsen/Netratings also reportedthat southwest.com was the largest airline site in terms of unique visitors.

    The Southwest Shortcut feature on southwest.com is the first online tool that helps

    Customers find the lowest fare based on availability over an entire month.

    DING!, a downloadable desktop application, available for both PC and MAC users, wasintroduced in February 2005, to notify Customers of exclusive hot offers. Southwest was thefirst airline to implement this type of tool.

    In addition to flights, Customers are also able to make car, hotel, cruise, and completevacation package reservations on southwest.com.

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