Southwest AirlinesSouthwest AirlinesAN AIRLINE IN TROUBLEAN AIRLINE IN TROUBLE

Rajib lochan sahu

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Timeline…Timeline… June 18, 1971

Began airline service Flights to Houston, Dallas, and San Antonio

1977 SW stock listed on NYSE as "LUV"

1982 Appointed Herbert D. Kelleher

President, CEO, & Chairman of the Board 1984

1 in customer satisfaction (4th year in a row) 1990

announce billion dollar revenue mark Officially declared a "Major" airline!

May 2003 Top ranked domestic passenger airliner

2006 Southwest’s 34th consecutive year of

profitability

Leadership / Structure:Leadership / Structure: Herbert D. Kelleher Executive Chairman of the Board

Gary C KellyVice Chairman of the Board

and

Chief Executive Officer

Colleen BarrettPresident, Secretary,

and Director

Facts / Milestones…Facts / Milestones… Low-fare, high frequency

Point-to-point carrier

Largest domestic U.S. carrier

4th largest major airline in America

More than 34,000 Employees

Fly more than 64 mil. passengers a year

58 destination cities (59 airports)

More than 3,200 flights a day

Top competitors:

AMR Corp.

Continental Airlines

JetBlue

Airlines

• Provide air transport services for passengers or freight’

• Categories of airline services include:• International• National• Regional• Domestic

• Southwest Airlines announced an agreement in principle between the Southwest Airlines Pilots' Association (SWAPA), the union representing Southwest Airlines Pilots and the Air Line Pilots Association (ALPA), the union representing the pilots of AirTran Airways. This agreement in principle, subject to the respective unions' board approval and membership ratification, would integrate the two groups' seniority lists. Southwest Airlines finalized closing of the acquisition of AirTran Holdings, Inc. on

May 2, 2011. 

The mission of Southwest Airlines

•Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

Vision Statement

• At Southwest, we strive to be the new generation of flight transportation while providing luxury at a price anyone can afford

Southwest’s Commitment to its Employees

• We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Southwest’s culture

These are three basic values (“the culture”) or philosophical pillars at Southwest Airlines:-

•Value 1: Work should be fun ...it can be play . . . Enjoy it.

•Value 2: Work is important ...don’t spoil with seriousness.

•Value 3: People are important...each one makes a difference.

Southwest’s Culture is Focused on Relationships

• Southwest’s most distinctive organizational competency is its ability to build and sustain relationships characterized by • Shared goals• Shared knowledge• Mutual respect

• Focus on relationships is the fundamental driver of leadership, culture, strategy, and coordination at Southwest.

SWOT Analysis