official media partner

SOUTH-TEC® is produced by SME

southteconline.com

October 27-29, 2015Charlotte Convention Center Charlotte, North Carolina

advancing manufacturingTECHNOLOGY | SOLUTIONS | WORKFORCE

exhibitorprospectus

SOUTH-TEC DELIvERSSOUTH-TEC 2015 gives you unparalleled access to manufacturers in the rapidly growing Southeast region and beyond. As an exhibitor at SOUTH-TEC 2015, you can:

Establish your company as a manufacturing leader in the Southeast

Showcase your solutions in front of multiple industries

Connect with buyers from OEMs and tier suppliers from all over the country

Demonstrate your technologies to a qualified audience

Network with innovators, pacesetters, peers and more

Reach serious purchasers looking for a full complement of manufacturing technologies and equipment

We made a significant investment in SOUTH-TEC 2013 and

only two weeks after the show are seeing concrete returns on

that investment. The quantity and quality of leads generated

at the show exceeded our expectations and have already

generated over $1 million in specific opportunities, including

access to major potential customers that prior to the show we

had not been able to penetrate.

“

”Paul Bennett, PresidentThe Tool & Gage House

Source for all statistics unless otherwise stated: SOUTH-TEC 2013 Registration and Survey Data.

HARD-TO-REACH SMALL SHOPS

of SOUTH-TEC attendees represented small contract manufacturers (less than 50 employees).

48%

20% 11%

19%

12% 10%

8%

6%

4%4%

3%

2%

Owner/Manufacturing Management/Corporate Executive

Sales and Marketing

Manufacturing Engineering Department

Manufacturing Production Management Manufacturing

Production Department

Manufacturing Engineering Management

Design Engineer

Product Design and R&D

Quality Assurance and Control

Purchasing

1% Control Engineering/Automation

Other Job Functions

ATTENDEE PROFILE bY JOb FUNCTION

3M

Baldor Electric Company

Benteler Automotive

The Boeing Company

BorgWarner

Bosch Rexroth

Boston Gear

Champion Aerospace

Curtiss Wright Controls

Daimler Trucks North America

Daystar Machining Technologies

Draexlmaier Automotive

Eaton

Edwards Interiors Aerospace

Electrolux

Federal Mogul

FedEx

GE Aviation

General Electric

Hendrick Motorsports

Honda Aircraft Co

Honeywell

Joe Gibbs Racing

Kimberly-Clark

Kohler

Magna

Michelin

Milliken

Mitsubishi

Noritake Co

Owens Corning

Parker Hannifin

Pegasus Steel

Penske Racing

Richard Childress Racing

Scarab Bicycles

Sealed Air Corp

Sherwin Williams

Siemens

St. Jude Medical

Stanadyne Corp

Stewart-Haas Racing

TaylorMade Golf Brands

The Timken Company

T & S Brass and Bronze Works

Tyco Electronics

U.S. Navy

VW Group of America

Xerox

ZF Industries

ExPAND YOUR CUSTOmER bASEMore than 92% of SOUTH-TEC attendees come from the Southeast and Mid-Atlantic states.

5

A sample of companies that attend SOUTHTEC.

REACH ImPORTANT SOUTHEAST INDUSTRIESSOUTH-TEC’s audience reflects the diverse Southeast economy. Meet qualified buyers from these industries and many more.

Aircraft/Aerospace

Automotive/Motorsports

Construction

Consulting/Engineering

Electronics/Computers

Fabricated Metal/Stampings

Government/Military

Industrial & Commercial Machinery

Medical/Surgical/Pharmaceutical

Oil & Gas

Petroleum/Renewable Energy

Plastic Products

Research & Development

Services (Financial and Other)

Transportation

Utilities

of attendees have a direct influence on purchases. SOUTH-TEC attendees include company owners, corporate executives and management. SOUTH-TEC puts you in contact with the people who can recommend or approve capital equipment purchases.

73%

7of the SOUTH-TEC audience were first time attendees. Find new prospects!59%

THE TECHNOLOGIES SOUTH-TEC aTTEndEES rESEarCH and bUy3D Imaging

3D Printing /Additive Manufacturing

Advanced Materials

Automated Manufacturing & Assembly

Automation

Boring

Casting

Ceramics

Cleaning & Pretreatment Equipment

CNC Controls & Accessories

Composites

Contract Manufacturing Services

Controls, CAD/CAM Software

Coolants & Lubricants

Cutting Tools & Accessories

Deburring & Edge Finishing

Design & Simulation

Drilling & Tapping Machines

EDM

Engineering Materials

Fastening

Finishing & Coatings

Flexible Manufacturing Systems

Forming & Fabricating

GD&T

Grinding Machines

Honing

Imaging & Technologies

Laser Systems & Equipment

Lean Manufacturing

Machine Vision

Machining Centers, Milling & Boring Machines

Machining, Plastics

Material Handling

Measurement Inspection & Test

Metal Forming & Fabricating Equipment

Metrology Equipment

Micro Manufacturing

Milling

Moldmaking

Nano Technology

NC, CNC & DNC

Parts Cleaning Equipment

Plant Engineering & Maintenance

Plastics Molding & Manufacturing

Quality & Testing

Rapid Prototyping

Reverse Engineering

Robotics

Sawing & Cut Off Machines

Screw Machining

Sensors

Software/Simulator

Titanium and its Alloys

Tooling

Turning Machines, Lathes & Turning Centers

Waterjet Cutting

Welding

Workholding Systems & Devices

Workplace Safety & Ergonomics

Au

DiEn

CE PRO

fiLE

Get your share of a $340 billion marketShowcase your products to Southeast manufacturers and their supply chain with a total manufacturing output of over $340 billion. Source: National Association of Manufacturers

SOUTH-TEC is centrally located Most cities in this region are within a two-hour flight or six-hour drive of Charlotte, allowing you to meet manufacturing decision-makers throughout the region.

Atlanta, GABirmingham, ALCharleston, SCChattanooga, TNGreensboro, NCGreenville, SCHuntsville, AL

Jacksonville, FLKnoxville, TNLexington, KYMontgomery, ALNorfolk, VARaleigh, NCRoanoke, VA

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SOUTH-TEC 2013: CONTINUED GROWTH FOR SOUTHEAST mANUFACTURING*

nEw

MA

Rk

ETS

17%

64%

30%

increase in attendance

increase in pounds of manufacturing equipment on the show floor

increase in sales leads

* SOUTH-TEC growth from 2011 to 2013

The SOUTH-TEC event allows us to interact face-to-face with end users, both existing customers and prospects, to help us build relationships, establish customer confidence and support our resellers in the region. Our participation in SOUTH-TEC provides the opportunity to showcase our products in a thriving manufacturing community and gives us the edge over our competition. SOUTH-TEC is a great investment for Mastercam and we feel it is very important to be at the show.

of attendees rely on face-to-face interaction. Attendees rely on face-time to learn about new products, evaluate vendors for future purchase, and/or narrow their choices to preferred vendors.

Source: Center for Exhibition Industry Research (CEIR)

86%

Matthew Dean, Technical Support Representative, Mastercam

“”

86%

11

Average cost to identify a potential customer through an exhibition

Cost to identify a prospect by means other than an exhibition

Average cost to close a sale with an exhibition lead

Average cost to close a sale without an exhibition lead

Source: The Cost-Effectiveness of Exhibition Participation

of companies exhibit to generate sales. Nearly all exhibiting companies identified generating sales leads as a high priority and indicate exhibitions are highly valuable to achieve this goal.

Source: Center for Exhibition Industry Research

IT PAYS TO ExHIbIT

$96

$443

$2,188

$3,102

98%

Face-to

-Face co

nn

ection

s

ValUE-addEd mARKETING PROGRAmS

Customized Emails — Send complimentary email communications to key customers and prospects

Online Profile — Help buyers find you and be added to their “must see” list

Marketing Kit and Exhibitor Manual — Key tools and tactics for a successful show

Banner Ads — Post SOUTH-TEC on your website with free registration for your customers and prospects

Social Media — Engage with SOUTH-TEC followers on Facebook®, Twitter® and LinkedIn® prior to the show

New Product Indicator — Grab the attention of your next customer with an indicator in front of your booth

Attendee Mailing List — Drive attendees to your exhibit by renting the pre-registered list for your direct mail efforts

Guest Passes — Deliver customized invitations to your best customers and prospects

Experienced Show Management — Your success is our first priority

Your exhibit investment also includes valuable on-site services and pre-show promotion opportunities designed to save you money and maximize your ROI.

13

MA

Rk

ETing

SuPPO

RT

SME’s multi-media campaign targets top management and decision-makers:

Distribution of more than 72,000 direct mail pieces to major OEMs, tier suppliers throughout the Southeast and nationwide manufacturing community

A series of content-specific email communications to more than 180,000 prospects

Print advertising in national and regional industry-related trade and business publications

Targeted radio advertising before the show

Banner advertising on manufacturing-related websites

Comprehensive website with detailed attendee information and on-line registration

Social media presence and pre-event promotions on Twitter® and Facebook®

Search engine marketing campaign to drive traffic to the SOUTH-TEC website

TARGET YOUR bEST PROSPECTS

NEW FLExIbLE SPACE RATE PRICINGOur two-tiered pricing gives you the flexibility of choosing the plan that works best for your organization. Save up to $2.00 per square foot.

Booths up to 200 sq. ft. $27/sq. ft. Includes: carpet, one 6’ draped table, two chairs, one wastebasket and one standard booth ID sign.

Booths 201–799 sq. ft.$23/sq. ft. without Package Plan$25/sq. ft. with Package Plan*

Booths 800 sq. ft. and more$20/sq. ft. without Package Plan$22/sq. ft. with Package Plan*

* Space Rate with Package Plan includes unlimited Material Handing and one-time use of pre-registered attendee mailing list**. Material Handling includes freight from dock to booth and return plus one-time spotting of equipment. Off-target shipments may incur additional charges.

[ ]

** Available September 14 - October 22, 2015

RA

TES An

D O

PPOR

Tun

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exposales@sme.org P: 800.733.3976F: 313.425.3407

Follow SOUTH-TEC on:

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Reserve your exhibit space TODAY. To reserve your exhibit space or for additional information contact an SME account representative:

Increase your pre-event and on-site visibility, credibility, and brand awareness among key prospects and attendees with a customized event sponsorship opportunity.

Visit sme.org/sponsorship or contact Nick Smith at 313.425.3166 or sponsorships@sme.org.

SPONSORSHIP OPPORTUNITIES

October 27-29, 2015Charlotte Convention Center Charlotte, North Carolina

One SME DriveDearborn, MI 48128

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Growing Manufacturing Market Larger Event More Opportunities

advancing manufacturingTECHNOLOGY | SOLUTIONS | WORKFORCE

advancing manufacturingTECHNOLOGY | SOLUTIONS | WORKFORCE