Social journalism in own media

-

@ceciliestaude

Kilde: Unges bruk av sosiale medier, Institutt for samfunnsforskning 2013

”Today content is passed on in social media by theaudience, and that has real credibility. So socialmedia is a further weapon in our armoury.”

BBC World Service director Peter Horrocks (2010)

Kilde: POEM2014, Anfo/Mindshare 2014

Source: UNDER THE INFLUENCE: CONSUMER TRUST IN ADVERTISING, 2007 and Q1

2013

Sosial kommunikasjon

PersonligSamtaleVerdi

Tilføre(add content)

Bli tilført(get content back)

Gjensidig verdiskapning(CoCreation)

Kilde: Chesbrough (2006): Open Innovation: Researching a New Paradigm