DANISH IS THE NEW BLACK

SOPH

IE MARTINUSSEN

SOPHIE MARTINUSS

EN

—MADE IN DENMARK

AUGUST 2014

— 1 —

I AM INCREDIBLY EXCITED that you are reading this application – I have no doubt that you are beyond busy with the upcoming New York fashion week next month.

The application you are looking at is the result of a profound desire to create state of the art PR in the New York fashion scene, and my hope is that it will leave you with an impression of the level of dedication that I would bring to the job as a PR Assistant at KCD.

My Danish roots reveal themselves in my love of rye bread and oversized scarfs but my mindset is unques-tionably international! I have never doubted that my ca-reer would lead me to New York, and as Estée Lauder so eloquently put it - I don’t dream of success, I work for it.

Now, fashion is a very personal thing. Though I deem taste to be two parts arbitrary, two parts learning, and one part creativity with a dash of talent, your experience with it might be something else entirely. That is the beau-ty of it. I feel the same goes for PR; There is no one-size fits all solution – every brand needs a made-to-measure, form-fitted PR plan.

To me, KCD embodies supreme innovation and ex-cellence, and I would genuinely wake up every morning, beyond eager to be part of growing the KCD empire, and hopefully my application reflects exactly this. I will al-ways be ready to go the extra mile for you – in heels.

Please enjoy the most motivated application

you will ever read.

Sincerely Yours,—

Sophie S. T. Martinussen

DANISH DESIGN

SOPHIE MARTINUSSEN

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#ITSINTHEDETAIL

4 TAILOR MADE FOR KCD Passion for Fashion

6 COMMUNICATION À LA MODE Social Media – The Trendy Way To Communicate Legitimate PR Value

7 A CUT ABOVE Work Ethics

7 50 SHADES OF PR Experience

8 SIZING ME UP Skills

9 GET IN TOUCH Contact Information

10 CV

CONTENT

All pictures are borrowed except the picture on page 8.

AUGUST 2014

— 3 —

I HAVE 3 PASSIONS: PR, FASHION AND FASH-ION. Consequently, I would be exceptionally driven to excel when working for the leading fashion PR agency in the world. I have always known that I wanted to work in the fashion industry on an international level so I de-signed my educational pro-file and career path accord-ingly. Living in London for two years gave me a distinct London accent but it has al-ways been my dream to live and work in New York. A voracious reader of fashion news, magazines and blogs – Kenzas and Refinery29 amongst my favourites – I retain a broad knowledge in this field and I purposely wrote my master thesis on luxury fashion branding. I fell in love with fashion at a young age and, fortunately, my sense

of style has come a long way since matching scrunch-ies with hello kitty patches on my knee in kindergarten. Scratching your knee is inherently a boring concept, so I would wear them without having scratches too – thus, my sense of accessorising was founded. My belief is

that fashion is ultimately im-portant because it is a form of communication in itself; you are communicating to others who you are, intently or not. My personal favourite brand, Chanel, conveys an effortless elegance with its intelligently simple design, but I am deeply

fascinated by the fearlessness of designers such as Nico-la Formichetti too. The fact is, the fashion industry will always be around because fashion feeds a fundamental part of us: the way we are perceived.

Scratching your knee is inherently a boring concept,

so I would wear them without having scratches too ...

KCDfor

Tailor Made

Passion for Fashion

SOPHIE MARTINUSSEN

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KCDAUGUST 2014

— 5 —

I AM ABSOLUTELY OBSESSED WITH SOCIAL MEDIA and I am very excited that it has become such a vital part of my métier. Clearly, it is a dou-ble-edged sword in that the myriad of digital platforms and active audiences entail monitoring on a much larger scale than before, when it was just a ques-tion of a simple sender-receiver structure. Consequently, this only heightens the need for publicists and management of social buzz, and essentially provides an incredibly powerful communications tool allowing publicists to truly expand and strengthen our reach.

The brainchild of KCD Digital, Digital Fashion Shows, demonstrates the de-gree of innovation that characterizes KCD and takes digital promotion to a whole new level. They were an absolute first mover with this online platform, and I am very inspired by Rachna Shah and her team for this entrepreneurial mindset. I am absolutely dying to work with these excellent minds.

Also, I have great admiration for Julie Mannion and Ed Filipowski’s dedication to understanding and supporting the multiple communication needs of modern fashion clients. Forging the strategic partnership with Spring clearly shows why KCD is ahead of its game and ever relevant.

Social Media – The Trendy Way To Communicate Legitimate PR Value

Communicationà la mode

SOPHIE MARTINUSSEN

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CONSTANT LEARNING AND GROW-ING IS VITAL TO ME. I am extreme-ly driven and self-disciplined and I never compromise on quality, to which end I fol-low through on each task, making sure it is carried out 100%. I do not like to be caught off guard, so I work proactively and I find it mandatory to maintain a broad knowledge of current affairs to stay ahead of market, in-dustry and media trends.

My mantra satisfaction breeds loyalty per-meates everything I do in my work. I essen-tially view my work as an extension of my per-sonal brand and I take great pride in delivering measurable quality to clients and my superi-ors. I know the importance of forming lasting relations with clients, business partners, media

representatives etc. and the way to do this is through delivering consistent quality.

I find it obligatory to present myself with poise and I always display professionalism in dealing with clients, press and cowork-ers in any circumstance. KCD is immensely successful because brilliant people go out of their way to make it so. For me, working in your talented and dedicated team would sim-ply be a dream come true.

Work Ethics

A Cut Above

EXPERIENCED IN CREATIVE AND EFFECTIVE COMMUNI-CATION. I have 9 years of experience in communication, including 2 years of solid PR practice. As a PR Assistant at a record company, I worked with all forms of media and digital information streams to create visibility and brand affinity.

Fashion PR may seem deceptively simple to the inexperienced. It is nothing of the sort. It is about synergies, meticulous timing and con-stant monitoring. Promoting fashion brands is indeed a delicate mat-ter and very much about contextualizing their stories within today’s social media generation, helping the brands to capitalize on the mil-lions of followers that the likes of Twitter and Instagram can deliver.

Managing the reputation of famous artists and their styles, it was crucial to acknowledge the power of the social media, which certainly transcends the blogosphere and in reality is to be found in the interac-tive role of the consumers. To measure social reach and identify spin opportunities, we therefore used monitoring platforms like topsy.com.

In terms of exposure, I build relationships with influential blog-gers, journalists and editors, making sure that the artists were fea-tured in key music and fashion publications. I have been on the re-ceiving end of gifting and designer sponsorships and I have worked with celebrities that had more issues than Vogue. Also, I have volun-teered several times for the Copenhagen Fashion Week, performing onsite support at fashion shows and events because I just love the buzzing atmosphere and the excitement of making everything come together as a team. It gets me high.

Experience

50 shadesof pr

If I had one dollar left, I’d spend it on PR!

—Bill Gates

AUGUST 2014

— 7 —

I do not have interpersonal, net-working and communicative skills because I am in PR ... I am in PR be-cause I do.

My energetic and extroverted nature complements my choice of career substantially and makes me a strong communicator. Fundamen-tally, I am a confident individual and I communicate comfortably with de-cision makers at all levels.

Working in fast-paced environ-ments where no two days are the same has been daily life for me for years and it has given me a highly organized, time-efficient and detail- focused approach to my work. In truth, I enjoy these hectic and social environments and was often compli-mented by the CEO of Tigerspring Records for my ability to learn fast and for never dropping the ball when balancing multiple demands and working across several projects simultaneously.

I am a true team-player but due to my management experience I am very used to troubleshooting and making critical decisions inde-pendently and under pressure.

Skills

SizingMe Up

SOPHIE MARTINUSSEN

— 8 —

GET INTOUCH

Sophie Martinussensophie.martinussen@gmail.com0045 2197 1156

AUGUST 2014

— 9 —

CAREERCurrent Sales Coordinator, Danbolig, Real Estate, Copenhagen

~ Liaising and coordinating with builders, architects and contractors

~ Organising and coordinating client meetings, promotional events and exhibitions

~ Preparing promotional material, sales ads, statements etc.

2012–2013 Event Coordinator, Agenda Group, PR & Event-based Marketing, Copenhagen

~ Designing, planning and executing promotional events and product launches

~ Coordinating communication flow throughout the events

~ Strategic communication and brand activation

2011–2012PR Assistant, Tigerspring Records, Record Company, Copenhagen

~ Communicating with concert venues, record labels, and external marketing agencies

~ Branding and promoting artists through various media channels incl. social media

~ Preparing and broadcasting press releases to targeted media

~ Planning and coordinating release events incl. guest list and VIP management

~ Coordinating photo shoots and events ~ PR budget managing ~ Managing sponsorships ~ Preparing client files ~ Celebrity reputation management

nationally and internationally

~ contacting media outlets to arrange press coverage, events, and conferences

~ Monitoring, collating and analysing media coverage ~ Pitching stories to both national and local media

2010-2010Sales Coordinator, Sandfords, Real Estate, London

~ Arranging meetings, client dinners and promotional events

~ Handling written correspondence for the CEO ~ Drafting sales documents

2009–2010Communication Assistant, Win Technologies, Online Gambling, London

~ Creating online promotional material ~ Account management

2008–2009Marketing Assistant, Dansk Data Display, Distribution of digital ware, Aarhus

~ Assisting the Brand Manager with media and promotional planning

~ Translating material from Danish to English

2005–2007Project Manager, TeleMarketing Partner, Aarhus

~ I was promoted from Salesman to Project Manager after breaking the sales records

~ Fully responsible and accountable for all account management activities

~ Coaching and training sales staff in B2B and B2C marketing

~ Revision of sales results – individually and in joint meetings with the entire sales staff

CVSOPHIE MARTINUSSEN

— 10 —

PROFILEOffering 9 years of PR and communication experience combined with a Bachelor’s Degree. Passionate about strategic branding and creative PR. Talented communica-tor and experienced in managing client relationships and strategic partnerships. Energetic team-player and strong believer of two key qualities – competence and dedica-

tion. Lived and worked in London for two years – speak and write English on a professional level with a distinct London accent. Ambitious and looking forward to add-ing significant value to a PR team. Find language really fun and speak Danish, English, French and German.

EDUCATION 2005–2008Bachelor of Arts in PR, Marketing and Management CommunicationThesis: Analysis of PR & Marketing Management of luxury fashion brands

DIGITAL SKILLS ~ Microsoft Office Suite ~ DreamWeaver ~ Social Media ~ HTML ~ Sitefinity ~ InDesign ~ Photoshop

SOPH

IE MARTINUSSEN

SOPHIE MARTINUSS

EN

—MADE IN DENMARK

CONTACTSophie S. T. Martinussensophie.martinussen@gmail.com0045 2197 1156

AUGUST 2014

— 11 —

SOPH

IE MARTINUSSEN

SOPHIE MARTINUSS

EN

—MADE IN DENMARK

SOPHIE MARTINUSSEN

— 12 —