– Level 3 Cambridge Introductory Diploma in Media

Unit 15: Sophie Angus

Candidate Number: 1006

Print Based Advertising

Contents for LO4Titles SlidesMind Map 4

House Style 5

Proposal 6

Legal and Ethical 7

Legal and Ethical Issues-Trademark

8-9

Proof-reading and sub-editing 10

Room Environment 11

My Pitch 12

Survey Monkey 13-18

Witness Statement 19

Conclusion 20

Mind MapTarget AudienceThe target audience who will pay and go to my festival will be ‘explorers’ (Maslow) as they will be to explore new music as my festival will provide that need for people as it will be popular event and therefore they want to go for a good experience. In addition , they will want to go to my festival because of ‘diversion’ (Katz) because they will want to escape their reality and go for to my festival for a 1-5 days to have a good time and forget about their trouble in the everyday life. The average age of people who will go to my festival are people between the age of 17-54 because all age are welcome to come to my festival because their will be music that everyone will like and want to listen to. This is important on the socio-economic need lots of people who are in E (students) will want to go and have a good experience however, they will but be able to afford it however older people who are higher in the socio-economic will be able to afford to go to my festival because they will have extra money to spend. Moreover, relating to psychographic people who go to my festival will be ‘aspirers’ as will be go to my festival because other image and to show off their festival's fashion at the festival.

Logo Name• Bournemouth Festival• Epsom Festival• EXCLUSIVE FestivalThe reason why I have chose town names is because it will be like my festival of inspiration it is one word and also both of these word have the letter O or U in the word. Therefore I will be able to place the year of the festival in the letter like they did for Glastonbury 2016 poster.

Slogan• Live for the Music• Escape in the Music These slogans will be good for my music festival as many people will listen to music to their daily life and therefore these slogans will represent that people take a break for the average life and coming to the festival for a good experience and also to listen to music.

Colour SchemeThe colour scheme for my music poster mist be eye catching and also bold so that it will stand out for the audience and therefore they will more likely see the poster. This is important as I will want to use a range of colour such as red, blue, green pink and orange of they will represent lots of different meaning and therefore the music festival will be energetic and fun .

Frequency of ReleaseThe frequency of release will be released one year to seven months before the festival will happen because the target audience will he fully aware of all of the important that they will need to know such as the date, the location and the main headliner so that they can decide of they want to go or if the dates doesn’t fit in with their life because they could be busy that day.

MarketingThe different type of marketing that my festival will be using a poster and also advertisement in music magazine such as Q . This is important if anyone walk past the poster or read the magazine they will be able to read about my festival. In addition, it will be making an audio-visual so that people will be able to see the advert on TV as it will connect to more people across the UK.

Print Based Advertisement

House StyleThe house style of the festival is important as it will reflect my festival mood and also it is a way to grab the viewers attention. The colours that will be used will be bright multi colours such as red, blue, green and pink as it will stand out for people to see and also it will represent what type of people that will be going to the festival. The festival will have a black background and use different colours on the background as it is a way to stand out and also they will be able to see the the artists or bands that will be performing. This will be similar to my logo for the festival as their are lots of different colours that will be included on the logo as it will stand out to the indented target market. The front that I have used is from defont.com and then created the logo design on Photoshop as it was able to change the colours logo and stretch the lettering of the logo.

Proposal

This is the proposal for both of my festival poster and flyer. This mean that I will need to know the style and design that my poster and flyer will need to be like and also the target audience that it will appeal to.

Legal and EthicalThere are different legal and ethical issues that will need to be carried out throughout my creating my advertisement for festival. The first legal and ethical issue that will need to address is to make sure that it doesn’t content misleading advertising. This is mean that my advertisement will need the correct information to be advertise to the public as it will cause confusion for public. I will have to ensure that my advertisement will have the correct date, location, lineup and price of the festival. In addition, my festival advertisement will make sure that it doesn’t include any harm and offence to the public by the images that are used or by the language. This is important as by harm and offence on the advertisement, it could affect people opinion of the poster and also if children see the advertisement on TV or on the street, it could cause them to be distress and therefore affected by the advertisement. Finally, when creating advertisement for the advertisement I will have to follow the correct code when relating with children, as even so children are allow to go to the festival, they are not in the right age group. Therefore, the promotion of my festival must ensure that the children will be safe and it is not a dangerous environment for children to be around. In addition, for the print based advertisement I will use royalties if I was for use artists or bands’ logo or song lyrics. As my company doesn’t want to break any laws when creating the print based advertisement. Also my company will don’t use anything copyright unless I have gain permission from the creators. In addition, all of the work that my company will use will be copyright as I don’t want anyone to steal my ideas and claim it is there. Throughout the advertisement for my festival, I will have to ensure that the advertisement will not offend someone and also doesn’t link to any stereotypes as well.

Source: https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx

Legal and Ethical Issues-Trademark

https://www.gov.uk/how-to-register-a-trade-mark/apply https://www.gov.uk/how-to-register-a-trade-mark/register-a-trade-mark https://www.gov.uk/how-to-register-a-trade-mark/what-you-can-and-cant-register

The definition of the trademark is when a symbol, product, services or design is protected so that no person, groups or organisation are not allow to use these items as it will be breaking the trademark rule. The step of make a design to have a trademark are firstly someone will checking if the design will qualifies as a trademark. Afterward, the person will apply to register for design as a trademark and after the apply they will find out if their design will be trademark or not. This is important as the person are allow to objected with their decision once it have came through.

1. Checking if the design will qualifies as a trademarkOnce the trademark have sent off, someone will check if the trademark is unique and original so that it won’t be copying other styles of brand and trademark. This is important as if the trademark is like other brands and trademark that have been authorised before, the person won’t authorised the trademark as it is not original and unique as it is too similar to other brands or old trademark. Some of the unique of the trademark that will need to be portray are words, sounds, logos or colours so that the design will be unique and one day recognisable. However, there are some things that that trademark should not have in order to become a trademark such as offensive words or images, can’t not describe about the design’s being good or services, being misleading, 3-dimensional shape associated and more. If the trademark have broken these thing, their design won’t be authorised to be a trademark.

2. Apply to register for design as a trademark To apply to to register for design as a trademark there are a form online that someone could fill out so that they are apply for their trademark. This is important as by filling out a form online, it is quickly and easily to do and therefore it is hazards free because they need to answer all of the question that is presented to them. The average prices of registering for a trademark is £170 for one class and also for additional class of the trademark it will cost the person £50. This is important as some of the detail that have to been given to register for a trademark are details of the want the person want to register such as word, illustration or slogan and the person much state what class the trademark that the person what to be register as such as class 1: chemicals, or class 43: food and drink services.

Legal and Ethical Issues-Trademark3. After apply for trademarkAfter the apply for trademark have been examined, the person will received feedback from the application which is known as ‘examination report’ and receive the report in 20 days . This is important as the person or company will be able to to answer back to the decision of the trademark within 2 months so that they are able to resolve any problems that may of occurred. This is important as if the examiner have no problem with the design to have a trademark the application will be proved and then published onto the trademark journal for 2 months. This is important as during this time period anyone can oppose the decision of the trademark. If the trademark have been registered if all of the objections have been resolved. They will send the certificate so that it will conform that their design as officially trademark.

This is the trademark form that the person or the company will have to fill out in order for their design to be trademarked.

Proof-reading and sub-editingAfter making my poster and flyer for my print based product, I will read through everything so that it will make sense. This will be one of the last stages that I will have to do before finalising the product to be release to the public. This will mean that I will be able to check if I have put the correct information on the poster and flyer about the festival for my audience to know. Some of the potential mistake that I could make on the poster are spelling mistake, date or the location of the festival. This will reflect badly on the company because this could lead to big confusion about the festival and therefore it will make them look unprofessional

This is an example of one mistake I have made as I miss spelt the word EXCLUSIVE as I forgotten to add a C in the first draft of my poster.

Room Environment

The room environment is an important part of the pitch as I will know my surrounding so that I will presentation perfectly. These are photos of the surroundings of my presentation. This is the slide changer so that I will be able to turn on the mentor so that I will be able to present my pitch or the apple mac where I have changed my pitch on Prezi.

My Pitch

These are the images of my pitch for my print based advertisement for EXCLUSIVE Festival.

Survey Monkey

These are all of the questions, which I have created my survey monkey so that the people who watch the pitch are able to give my feedback. This will give me an idea of what I can improve on and what they liked about my pitch and the product that I have created.

Survey Monkey

This is the first question that I asked the people who watch my pitch. This is a way for the audience to give feedback about my pitch and their opinion. They all thought that my pitch was good, I deliver my pitch clearly and professionally as well.

Survey Monkey

This is the second question about if the people think that I have put enough information in the pitch so that they know the different information about my festival. They know if I have given the correct information and also if I have given across the information to the audience.

Survey Monkey

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This is the third question, which is on my survey monkey as I wanted to know the positive of my pitch. This will enable me to know the best part of my pitch and the Photoshop work, which I have created.

Survey Monkey

This is the third question, which is on my survey monkey as I wanted to know the negative of my pitch. However, I didn’t actually receive many negative comment part from one which was not mentioning social media symbol onto my print based advertisement.

Survey Monkey

This is the fifth and last question about my pitch. All of the audience would go to my festival because of the information seem reasonable and also I have chose a good lineup.

Witness Statement

This is my witness statement, which I have received after my pitch so that I will know the positive and negative of my pitch and my print based advertisement. There was only one changes that I will need to make and that was to add social media symbol onto my print based advertisement, so that my target audience will know they are able to follow them on these social media such as Twitter.

ConclusionI have done my pitch and now I have gain different form of feedback so I know what went well and also what I can improve on to make it even better. Therefore, I have done the improve on then more of my target audience would have heard of my festival because social media. In addition, by knowing my environment of the pitch, I will know where I can position myself so that my pitch will flow well.