Samsung Business Strategy

Zana, Michael, Marelyne, Jay

Contents

1.IntrductionStrategySony Background

2.Sony Internal analysis strengthWeakness StakeholdersBoston Life cycle

3.Sony External analysis OpportunityThreatsPESTELSWOT

4.Sony Strategic options and selection

5.Strategy implementation

6.Questions

Contents

Samsung Electronics

Company Overview

Financial Overview

External Analysis

PEST ANALYSIS

Internal Analysis

Strategic group analysis Life cycle5 ForcesResource A. (URValue Chain (CC)Org. PurposesSWOTPortfolio analysisCompetitive StrategyAnsoffConclusion Recommendations

What is Strategy?

The definition of strategy

Divided into three levels 1.corporate-level strategy 2.business-level strategy

3.operational strategy

Core idea of SonyThe idea of establish-Free-minded ideals factory

The mind of continue improvement-Do what others do not want to do, do what others can not think about

The motivation of development

Background of Sony Corp.• world's professional technology provider of audio-visual, communicating products

•the world's largest integrated entertainment company

Sony’s history in the 60 years period

Sony’s vision statement -To experience the joy of advancing and applying technology for the benefit of the public

Diversified development -Explore new areas

Development goal -Global market

Sony's core values -Make a difference

Pay attention to staffs - Opening administration and equality environment -”lifetime employment” system -Internal exchanging system

SONY Internal Environment Sony's strength

Sony's weakness

Sony's stakeholder

Sony's Boston Matrix

Strength substantial Brand

Namediversified product

sreduced business ri

sk in a variety of countries

Weakness high debt ratio too many business

segments

Sony's stakeholder

Investor and suppliersStakeholders of SONY

Government

Investor and suppliers

Employee

Cooperation Company

Customer

Offshore outsourcing

Government: support Sony to

become a well-known domestic

brand

Investor and suppliers: get

fund and management for SONY

Employees: contribute their

knowledge and creativity

Outsourcing: reduce cost and

improve profits

Customers: buy SONY

products

Cooperation company:

provide software and hardware

services for SONY

Pow

er

Interest

 

Sony's stakeholder

Sony's Boston Matrix

Walkman and CD players

semiconductor,

music player,

VAIO computer

digi

t cam

era,

LCD

TV

, D

VD

pla

yer

Sony Ericsson W980

SONY'S External EnvironmentOpportunity

Threat

PESTEL

Opportunities Kazuo Hirai has be

come the CEO

Competition between Apple and Google

ThreatsCompetition from ot

her producers

Economic had a continuous decline

black market

SONY's PESTLE Analysispolitical

government, tax rates, trade policies and entry requirement, effect Sony’s business working

Economic

inflation, exchange rates, interest rates, credit availability, stock market patterns, etc. Sony can be affected by all these factors positively or negatively.

Social

Sony has a well-established brand image all over the world, so it does not have to face problems regarding reputation. But social factors can fail its business if it will ignore them.

SONY's PESTLE Analysis Technological

Xperia Z1 Compact -- the world’s best camera in a compact smartphone.

Sony is already a category leader in wearable technology. Like smartwatch2.

new ‘one-touch’ pairing Stereo Bluetooth headset.

Legal

intellectual property rights creation

Environment

It is important due to the increasing scarcity of raw materials, pollution targets, doing business as an ethical and sustainable company.

strategic options and selection

•Overall cost strategy

•Market focus strategy

•differentiation strategy

Overall cost strategyOverall cost strategy means company reduce

its own production's operating costs lower than competitors' prices, gain market share, and get more profit

example:walkman vs ipod

PSP/PS3/PS4 cheaper prices VS xbox

Market Focus Strategy

Market Focus strategy is centered on a specific target-intensive production and business activities, requires the ability to provide more efficient service than competitors

Sony Picture/music

sony TV

Differentiation StrategyThe company provides a product or service

differently.

The unique appearance and systems

VAIO laptops

Patented technologies

BRAVIA Engine

Exclusive game

Selection For SonyFocus on core business development,

entertainment, film, games.

Appropriate to reduce the product prices, to win the favor of consumers

Maintain and strengthen the sony product style

Sony strategy implementation

I.The roles and responsibilities

II.resource requirements

strategy implementation The roles and responsibilities

Sony

Project Directors

HR Financial Marketing production Designer

Directors

strategy implementationEvaluate resource requirementsnew strategy will take 2 years to accomplish

ment.

Management Structure will be shown as below:

strategy implementationCompany culture

How to change the culture to “Kaizen”

encourage innovation and creativity

Manager Director

keep a flatter organization, with broader spans of control

Each employee to take responsibility

Lowering costs (Finance)

outsourcing

Renegotiate supply prices

strategy implementationCustomers Strategy

encourage customers to offer a proposal

Hold regular focus groups with customers and obtain feedback

Advertising

Build a strong brand reputation

Develop promotions and customer loyalty

the private ordering

New products

develop new products

enter of totally different field

Thank youThat’s all

Thank you for your listening

Happy to answer all the questions