Sony digital strategy
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Digital Strategy SONY
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Transcript of Sony digital strategy
![Page 1: Sony digital strategy](https://reader036.fdocuments.in/reader036/viewer/2022062900/58ecc1001a28ab951b8b45f7/html5/thumbnails/1.jpg)
Digital Strategy
SONY
![Page 2: Sony digital strategy](https://reader036.fdocuments.in/reader036/viewer/2022062900/58ecc1001a28ab951b8b45f7/html5/thumbnails/2.jpg)
TURNING STRANGERS INTO PROMOTERS
![Page 3: Sony digital strategy](https://reader036.fdocuments.in/reader036/viewer/2022062900/58ecc1001a28ab951b8b45f7/html5/thumbnails/3.jpg)
TARGET AUDIENCE
• Photographers and videographers 16+
![Page 4: Sony digital strategy](https://reader036.fdocuments.in/reader036/viewer/2022062900/58ecc1001a28ab951b8b45f7/html5/thumbnails/4.jpg)
SOCIAL MEDIA CAMPAIGNWorldwide Photo & Video Competition
![Page 5: Sony digital strategy](https://reader036.fdocuments.in/reader036/viewer/2022062900/58ecc1001a28ab951b8b45f7/html5/thumbnails/5.jpg)
THE RULES
1. # SonySnapshot
2. #Camera
3. #Lens
4. Link to contest page
5. Join Sony Rewards & Post on website
![Page 6: Sony digital strategy](https://reader036.fdocuments.in/reader036/viewer/2022062900/58ecc1001a28ab951b8b45f7/html5/thumbnails/6.jpg)
WHERE?
![Page 7: Sony digital strategy](https://reader036.fdocuments.in/reader036/viewer/2022062900/58ecc1001a28ab951b8b45f7/html5/thumbnails/7.jpg)
CONTEST WINNERS
• First place - $1,500
• Second place – $1,000
• Third place - $500
![Page 8: Sony digital strategy](https://reader036.fdocuments.in/reader036/viewer/2022062900/58ecc1001a28ab951b8b45f7/html5/thumbnails/8.jpg)
MEASURING SUCCESS
• Metrics: Quantifiable data
• Social
• Mobile
• Web
• Sales
![Page 9: Sony digital strategy](https://reader036.fdocuments.in/reader036/viewer/2022062900/58ecc1001a28ab951b8b45f7/html5/thumbnails/9.jpg)
PRIOR EXPERIENCE PROVES PROMISING OUTCOME
• Flagler Tavern
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CONCLUSION: BENEFITS FOR SONY
• Boosts social presence
• Mobile entertainment & shopping
• Generate website traffic
• Increase number of subscriptions
• Product sales
• Brand awareness