Sony eBridge: Analytics Folder

Solutions by Sony DADC

Closed-loop marketing services for your disc-release.release. analyse. respond.


eBridge Analytics is a leading marketing solution for online enabled optical media.

eBridge Analytics offers in-depth real-time analysis, market research modules and

closed-loop marketing services such as opinion polls.

Why do I need eBridge Analytics? Once a title or campaign is launched, market feedback from end consumers is difficult to receive. Campaign planning and

preparation means relying on marketing information, trend forecasts and consumer segmentation data. This is forecasting

and the reality of the campaign will differ due to caprices of markets, consumers and other hardly calculable factors of

influence. eBridge Analytics delivers this missing link to successful closed-loop consumer marketing and provides a concise

dashboard, reporting and exporting features as well as advanced content management features.

for video & software publishersAs a result publishers in the entertainment and

software sector can fully leverage online connected

packaged media products (CD, DVD or Blu-ray Disc)

to increase revenues, improve customer loyalty and

maintain a competitive advantage.

for brandsBrands and advertisers using optical media for

integrated marketing can fully monitor the success

of their campaigns and improve future initiatives by

means of Key Performance Indicators, geographical

marketing and target group analysis.

Take over the helm with eBridge Analytics!eBridge Analytics allows you to monitor, analyse and control a campaign through its closed-loop toolbox including media

usage statistics, reporting, filtering and data export facilities.

eBridge Analytics features:

eBridge Analytics

Geo Marketing

KPI

Timeline Monitoring

Visitor Funnel

Benchmarks

Media Usage

Target Group Visualisation


Every single disc mattersEach disc is equipped with Sony DADC’s patented PID™ (Postscribed

ID™) technology, which makes sure that every single disc can be

identified and media usage tracked and interpreted accurately.

Key Performance Indicators like response rate and engagement rate, geographical distribution

of users and availability of survey data or registrations are at your command and updated

automatically (caching method). Every time you log onto the platform, graphs and reports display

accurate data – up to date with the latest tracking information of your campaign.

*) To ensure maximum performance, eBridge Analytics uses caching to allow fast access to diagrams and data. Real-time display of data would lead to longer access times

and therefore Analytics works with a temporary storage method to ensure rapid report access.

ReportingIn fast moving times, data needs to be available and updated with a click.

Online* monitoring of campaigns and releases supports your marketing

strategy and you are able to react faster to trends in the market.

EXPLORING DATA


Key Performance IndicatorsSee the key success indicators of your campaign at first

glance. Embedded in a concise interface, eBridge Analytics

shows you engagement rate, response rate, unique users

and released quantity of discs. Key Performance Indicators

can be customised to your needs. Depending on your specific

requirements, additional data sets from the server can be

displayed in this section.

BenchmarksDoes your campaign outperform in

comparison to previous projects? Keep

track of the success of your campaign and

compare it to industry-specific benchmarks.

Geo MarketingIdentify your most powerful markets. In which disctricts do

you need to improve your marketing presence? Where is your

target group based? By tracking your users on a geographical

scale, you receive valuable information about your market.

Based upon tracking of postal codes (where user data is

already available) or IP-addresses (unregistered users) we

display where your customers come from.

Visitor Funnel Which content leads to people dropping

out of a web page? How can you improve

the usability of the campaign? eBridge

Analytics makes the funnel visible and helps

you tailor your offering more effectively to

your target group’s behaviour.

Customised statisticsMonitor integrated surveys, split tests and

other project-specific evaluation in our

template-based statistics platform. Your

project manager will help you set up the

reporting you need to efficiently supervise

your campaign.

Depending on the data, you can choose

between a wide spectrum of graphs to meet

your reporting requirements.

Data privacyIn order to use exclusive services, such as

to register, access downloads or to receive

promotional material, it may be necessary

for your customer to provide personal

information. Our platform complies with

the corporate data security policy.


Data filteringWith eBridge Analytics, you are also able to filter the data sets by predefined

categories such as time frame and geographical orgin. The results of these filters may

either be displayed in the reporting interface with updated graphs or these data sets

may also be exported to CSV, XLS or XML.

Data Management - Exporting data for your specific needsAll report pages can be exported to PDF and XLS/CSV. Depending on the

data you wish to export, predefined filters can be applied to narrow the

range of the record:n Exporting selected reports to PDF including the original layout of the

report, charts and graphsn Exporting data sets to XLS/CSV for import to your marketing and

CRM toolsn XML and customisable interfaces for more flexibility to display data

on other platforms.n Secure export of registration data through temporary link mechanism


n Opt for the production of discs enhanced with either weblink or PIDTM

n Discuss desired reporting setup with your project managern Receive login to eBridge Analyticsn Monitor your campaign/release and use results for planning of upcoming projects

Fields of application:n Direct Marketing, Promotional Marketing & Brand Marketingn Home Entertainment: Digital Copy, Streaming Video, Video on Demand Vouchersn Music: Streaming Audion Games

HOW TO GET sTARTED

sUCCEss sTORIEs

Market Home Entertainment Direct Marketing Promotion

Median CDn DVDn Blu-Ray Disc

n Integrated Direct Mailings using personalised CD/DVD

n CDn DVDn Blu-Ray Disc

AvailableApplications

n Digital Copyn Online Surveysn Managed Streamingn Prize Drawsn Bonus Featuresn Loyalty Programmes

n Prefilled Online Response Formsn Personalised Salutationn Tailor-made Content

n Registrationn Sales Channel Trackingn Prize Drawsn Warrantyn eVouchern Cross-Promotions

Reference Clients

n Sony Pictures Home Entertainmentn Video Film Express n TDM

n BMWn Googlen Lloyds TSBn Lufthansa

& many others

n SONY Bravian Porschen Swiss Masai MBTn Nokia


sony DADC United KingdomKent House

14-17 Market Place, 5th floor

London W1W 8AJ

United Kingdom

Phone: +44 20 7307 9775

[email protected]

sony DADC France

140 rue Gallieni

92100 Billancourt

France

Phone: +33 1 5560 2080

[email protected]

sony DADC

Sonystrasse 20

5081 Anif / Salzburg

Austria

Phone: +43 6246 880 555

[email protected]

[email protected]

Contact

Sony eBridge: Analytics Folder

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