Book - Retail's Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions
Sonata Retail: Driving Retail's Foot Traffic
-
Upload
offoncommerceday -
Category
Business
-
view
483 -
download
2
description
Transcript of Sonata Retail: Driving Retail's Foot Traffic
sonata RetailDriving Retail’s Foot Traffic
Founded at the beginning of 2010, based in Madrid and with over 40 employees.
TAPTAP is a company dedicated to offering services and technology in the mobile advertising industry with a clear wager on innovation and strong investment in R&D.
TAPTAP is currently in the process of going international with the opening of offices in LATAM and the USA in 2013.
Friendly, Hardworking, Mobile Media Experts work here
Who are we?
My experience
Physical World
Virtual World
Analytics
BehavioralTargeting
RealROI
Retargeting LTV
…but now, increasing smartphone penetration provides new opportunities…
Source: comScore
…specially in mature markets where mobile+GPS brings location
1.2 Billion SmartphonesWorldwide
770M GPS-enabled
Source:Business Intelligence
What´s near is more relevant: Mobile local ads work better
40% CTR Lift
48% CTR Lift
26% CTR Lift
5% CTR Lift
Less Than 1 Mile
1 to 2Miles
2 to 5Miles
5 to 10Miles
Source:Business Intelligence
That´s the reason why local mobile advertising is the fastest growing media segment worldwideIncreasing from 2012 $1.2B to $9B in 2017 in the US alone
Source:Bia/Kelsey
Next Big Thing
How Big is the Opportunity?
e-commerce Sales vs. Total Retail
< 5% $1,0Trill
GlobalCommerce
GlobalE-commerce
Enter sonata RetailDriving Retail’s Foot Traffic
Sonata Retail is the first global platform designed specifically to drive foot traffic to local businesses.
What is sonata Retail?
Customer Journey
Step 1
Client sees your local ad whilebrowsing on a smartphone/tablet
Step 2
Your ad shows distance to business and information on your offer
Step 3
Customer arrivesat your local business
Who is it for?Aimed at local businesses with limited knowledge of the internet
It’s fast and easy
Local businesses do not need a website In three easy steps and in less than 5 minutes any local business can start reaching local customers on their mobiles and tablets
A very simple process to create a mobile local Campaign in 3 simple steps and in under 5 minutes
1. Register your business
2. Determine Time and Location for your campaign
3. Create your ad
Step 1: Easily define your business location(s)One, several, hundred or thousands of locations. Works worldwide.
Step 2: Define campaign influence areasBy business location, competitors areas, high-traffic areas, by day of week, hour…
Step 3: Create Your Mobile Ad / Landing PageNo need for Tech or Creative expertise. sonata Retail takes care of it.
Real Time ReportingYou can monitor your campaigns and optimize them on the fly
Local Businesses only pay for the highest valued event
A Performance Model for the Physical World
Bringing real performance to local businesses
Local Businesses Pay for the Highest Valued Event
Demand based pricing means local businesses bid on time and space
Pricing varies based on demand conditions, day of week, time of day...
How we do it?Our retail-optimized RTB algorithm does all the hard work for you
RTB - 100milliseconds
Worldwide AdExchangeEcosystem TAPTAP Premium Network
Local Customers
Arrive to Local Business
Bids for local inventory
Ads show on mobiles and tablets near local
businesses
Actively looking for Resellerswww.sonataretail.com
Alvaro del CastilloFounder & CEO [email protected]