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Research

MethodsProject by-

Sonal Jogi

Roll no.333 Div .A

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Research

Topic:-

Research onAMBEIENT

ADVERTISING

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1) Formulating research problem

Unit of Analysis AmbeintAdvertising

3

Characteristic ofinterest

Why Innovationsare required?

Time & Spaceboundary 3 Months

Environmental

conditions

Noticed more,Positive

Imp

act,Negative Impact

Research Process

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What isAdvertising?

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Why areinnovations

required?

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Types of ADVERTISING

6

PrintAdvertising

OutdoorAdvertising Broadcast

advertising

CovertAdvertising

ambientadvertising

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What is AMBEINTADVERTISING?

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"Ambient advertising is

advertising through an

unusual medium.Instead of

advertising one's product

through TV, radio, prints orhoardings ...

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Objectives of Research

- Clutter breaking solution to the neck to

neck competirions.

- Creative,Media Synergies that give themvalue for money.

- Brand name becomes familier.

- Gives a personality to the brand whichsets it apart from other in market.

- Innovative, Hatke.

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A I D A Model

AAwareness

I Interest

D Desire

A- Action

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TheTargetUniverse100%

75%awareness

50%interested

30%

desired

15%re rchased

25% tried

Research Hierarchy

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Extensive Literature Surey

Books:-1)Hardcover Im ort by Narain,

erena

Websites:-

www.amazon.com

www.goggle.com

www.wikiepedia.com

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Preparing Research Design

-There are two framework:-

-To start research as for why AMBEINT

ADVERTISING is required, one can start with

first-EXPLORATORY RESEARCH

-It can also be taken as DESCRIPTIVE

RESEARCH with MULTI-CROSS

SECTIONAL RESEARCH.

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Sources of data

Secondary Data

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Determining Sample Design

SimpleRandom

Sampling

Systematic

Sampling

StratifiedSampling

ClusterSampling

AreaSampling

Multi StageSampling

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1/4/2011 Tem late co yright www.brainybetty.com 2005 24

Questionnaire

Observation

Personalinterview

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Questionnaire to be conducted

on a mass of 50 respondents.

Wherein respondents would be

equally distributed among age

groups 20-30 & 30 above

Questionnair

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Questions

Q 1)Which is your favourite advertisement?

----------------------------------------------

Q2)Which source of advertisement do you

prefer?

a)Television adds b)Print Advts

c)Radio c)Hoardings

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Q3)Do you purchase after watching the

advertisement?

a)Yes b)No

Q4)Which type of add would yoy prefer the

most?a)Point to Point advts b)Simple Advts

c)Hatke Advts d)Others

Q5)Do you Change your opinion after seeing

the advertisement?

a)Yes b)No

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Q6) Rate the following Advertisements- on the scale of 1-5

1)Vodafone ZU ZU Advt

2)ITC Bingo Advt

3)Virgin Mobile Advt

4)Maggi Advt

Q7)Do you purchase only because of the brand or brand

endorser?

a)Yes b)No

Q8)Do you like Innovative advterticements ?

a)Yes b)No

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Execution

of the

Project

-Systematic Surveys would be conducted,Information from

books, internet will be taken.-Data gathered would be properly analyzed.

-Research would be done at proper time and atProper

period.

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Analyzing the Data

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Thank you!