SoMeT13AU Social and Digital Shaping South African Tourism
-
date post
21-Oct-2014 -
Category
Travel
-
view
529 -
download
0
description
Transcript of SoMeT13AU Social and Digital Shaping South African Tourism
Let’s loose the #BULL$h1t
Sunday 21 July 13
Sunday 21 July 13
It’s not the destination but the journey right?!
Best you choose who you journey with carefully, and how you want to get there...
Sunday 21 July 13
travel is social, there’s a social media revolution going on, and it’s happening on mobile phones and connected devices
Sunday 21 July 13
travel is social, there’s a social media revolution going on, and it’s happening on mobile phones and connected devices
more than 90% of travel decisions are being made online
Sunday 21 July 13
travel is social, there’s a social media revolution going on, and it’s happening on mobile phones and connected devices
Insight: Social Media has become the platform where consumers are finding inspiration, sharing experiences and voicing their opinions, and also interacting with brands in real time
more than 90% of travel decisions are being made online
Sunday 21 July 13
+ +
+ +
Sunday 21 July 13
Martin Verdon-RoeVice President
Display Advertising Sales
Helena EganHead of Destination Marketing Sales
Europe, Middle East and Africa
Sunday 21 July 13
Tripadvisor traveller
We discovered a place with so much space, that there’s finally room to let go.
Sunday 21 July 13
Tripadvisor traveller
Every Nation has a heartbeat, not every nation has a rhythm.
Sunday 21 July 13
Tripadvisor traveller
I was closer than ever before to a place that will never leave me.
Sunday 21 July 13
Tripadvisor traveller
Magnificent vista, False Bay coastline has to be the most beautiful in the world. Heavenly!
Sunday 21 July 13
+ +
+ +
Sunday 21 July 13
+ +
+ +
display advertising wasn’t good enough - “don’t give me an IO”
Sunday 21 July 13
+ +
+ +
display advertising wasn’t good enough - “don’t give me an IO”
If we are going to partner, let’s innovate and do something really cool
Sunday 21 July 13
+ +
+ +
display advertising wasn’t good enough - “don’t give me an IO”
If we are going to partner, let’s innovate and do something really cool
after a 4 year relationship, that’s been collaborative and bold, we are seeing the results
Sunday 21 July 13
UNWTOHANDBOOK
released once every 4 years
Sunday 21 July 13
PAX UP 23%generating ZAR663.3m for 2012
Sunday 21 July 13
Sunday 21 July 13
+ +
+ +
Sunday 21 July 13
Stephen Alvarez
"What does the Drakensberg mean to me. Well in a word it's wide screen. It's a cinematic landscape. It stretches from horizon to horizon. It's just huge"
Sunday 21 July 13
Joel Sartore
"I've searched the entire world for a place like this. It's conservation, plain and simple"
Sunday 21 July 13
Heather Perry
"Every where you look there's real style and originality, and I think it's hard not to get caught up in it"
Sunday 21 July 13
Some things just never change, or do they?!
Sunday 21 July 13
DMOs are stupid sometimes too, but there’s hope,I think...
We’ve had to change the DNA of our DMO
Sunday 21 July 13
+ +
+ +
#MeetSouthAfrica
DMOs are stupid sometimes too, but there’s hope,I think...
We’ve had to change the DNA of our DMO
Sunday 21 July 13
It’s all about the cupcake, not the campaign
Sunday 21 July 13
+PLACES
+ +
+
Sunday 21 July 13
+PEOPLE
+ +
+
Sunday 21 July 13
+FOOD
+ +
+
Sunday 21 July 13
+TO DO
+ +
+
Sunday 21 July 13
Sunday 21 July 13
+ +
+ +
CAMPAIGN ORM REPORT
tracked between 1 April 2013 – 28 June 2013
Sunday 21 July 13
Sunday 21 July 13
2,569Twitter mentions (1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
161,057,079opportunities for people to engage (1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
R37,043,128.18coverage value equivalent(1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
36%of the conversations contributed by Bloggers (1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
40,207,168opportunities to see #MeetSouthAfrica(1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
R11.5 millionadvertising value equivalent(1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
64%of the conversation was generated by the public(1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
83%traffic generated (1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
13%of the content (1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
3%of the content (1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
83%traffic generated (1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
@velvetescapemost influential blogger(1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
R3.1 millionadvertising value(1 April to 28 June 2013)
Acceleration Media
Sunday 21 July 13
120,000+views and counting of @viajarcondiago’s Bungee Jumping off Bloukrans bridge video(1 April to 28 June 2013)
YouTube Analytics
Sunday 21 July 13
R36.4 milliontotal ROI to date(1 April to 28 June 2013)
Sunday 21 July 13
Here’s what it looks like so far...Sunday 21 July 13
The new TVC for AustraliaSunday 21 July 13
Sunday 21 July 13
THE CONVERSATION STILL CONTINUES…
Sunday 21 July 13