How ICT is shaping Travel and Tourism landscapes

RezGateway Inc. YOUR LINK to e-TRAVEL SOLUTIONS

December 2014

How ICT is shaping Travel and

Tourism landscape“Just when the caterpillar thought it’s life was over ,

it became a butterfly !!”

ICT Innovations for Sri Lanka Tourism

Indika Maligaspe

by Unknown

Intro...

December 2014Indika Maligaspe

K. Indika Maligaspe

➢CTO and co-founder of RezGateway

➢Independent consultant for Tech Startups

➢Over 16 years of experience in Travel Technology

➢http://www.linkedin.com/profile/view?id=201732082&trk=nav_responsi

ve_tab_profile

Key areas of focus

December 2014

➢Distribution

➢Marketing

➢User Experience

➢Retail

➢Case study

Indika Maligaspe

Distribution landscape - 1990s


Distribution landscape - Now


Distribution landscape - Disruptors


➢Property Management Systems (HBSI /

EzYield / RateTiger)

➢Content Distribution API’s (Hotelbeds / GTA

/ Tourico / bonotel)

➢META Search Engines (Kyak / NexTag /

Skyscanner / hipmunk)

➢Consolidation / Aggregation Engines

(bonotel / Travelfusion /skylink / flightsite)

Marketing landscape - 1990’s


Marketing landscape - today


source: http://slightlywarped.com

souce: http://slightlywarped.com

Marketing landscape - Disruptors


➢Social Media (G+ / Facebook / flickr / twitter)

➢Behavioural Targeting (Google / Youtube /

Facebook, twitter)

➢Devices (emotional / ambient devices / personalization)

User Experience - 1990’s


User Experience - today


92%travel planning happens online

63% of travel,

consult reviews online

Source :L2 ThinkThank

User Experience - Disruptors


➢Ratings / Review (Tripadvisor / VirtualTourist

/Agoda)

➢Virtual Tour / Virtual Reality (GeoTravel /

Google search/ Google Maps / Google glass/ arounder)

➢Mobile Travelmate apps / Last minute

bookings

➢eContent (travel.yahoo.com / lonelyplanet/ timeout /

instagram / pineterest)

Retail Landscape - 1990’s / early 2K


Look + Pay + Book

Retail Landscape - Now


Build

Recommend

ShareCompare

Book

Review & Rate

Retail Landscape - Disruptors


➢Recommendation / Suggestion

Engines (Wanderfly/ Adioso / Amadeus /Travellerspoint /

travelzoo)

➢Dynamic Packaging (expedia / priceline /

flightsite / qatarairways)

➢Mobile Apps (expedia / priceline / travelmate )

➢Peer2Peer (airbnb / touristlink / zipcar)

ICT’s Impact on the Landscape

December 2014

Case study

➢Largest wholesaler in Las

Vegas

➢South Africa’s #1 OTA

Indika Maligaspe

So what about Sri Lanka -

December 2014

➢Distribution (Colombo vs Cape Town vs Mumbai)

○GTA - 25 vs 61 vs 79○Miki - 7 vs 106 vs 145

➢Retail (Sri Lanka vs Mumbai)

○expedia - 232 vs 273

➢Reviews (engaging customers)

➢Digital Content (content curation)

➢Mobile (less than 10 travel mobile apps)

Indika Maligaspe


Thank You

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How ICT is shaping Travel and Tourism landscapes

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