Solved Case of Brunt Hotel

8/12/2019 Solved Case of Brunt Hotel

1/5

1

Background of the Case Brunt Hotels, PLC is a hotel chain in the United Kingdom They currently owns more than 60 hotels throughout the UK The headquarter in situated in France Half of the new hotels in France would be retained and rebranded as a part of the Brunt

Hotels Group and left will be sold, which will help to achieve the Brunt Hotels strategicobjective

The hotels are typically situated in the downtown In the location many local attractions are situated, which will help the tourist spending

much time outside of hotel rooms

The organization has decided to implement an ethnocentric approach The organization would like to own 150 hotels in the next five years Their ten year plan is to own 300 hotels across Europe

Key Priorities Proper and attractive advertisement For business client-providing / offering discussion or meeting room For leisure travelers offer guide road map, necessary books regarding history of that place Arranging local cultural program for attracting the client Ensuring the standard of service To recruit the employees who can speak French fluently and have general idea about

French culture, tradition, location and have well knowledge about hotel management

To recruit the employee in a combination of UK and French Make a pre-plan so that it will possible to open the new hotel on time and on budget

rguments on Hiring CandidatesArguments for hiring only PCNs

Obtaining better knowledge of the corporation culture Being familiar with the companys management techniques Selecting people with proven loyalty who are influential at the home headquarters Their qualifications are easier to access Already have a relationship with the organization

Arguments for hiring only HCNs

Familiar with the host country culture, customs, language, environment Cost less than expatriates Competitive capabilities in international market Eliminate language problem Familiar with the local business situation They may enhance the companys image goodwill if they are in higher management

positions


2/5

2

A combination of both PCNs and HCNs should be hired.

Arguments against PCNs

Expensive orientation programs to orient the persons to the foreign countrys culture Employee will be unfamiliar with the foreign environment They may not be able to adapt well to a foreign country They may not be very productive before they adapt

Arguments against HCNs Limited familiarity with firms own operation Large expense involved Spouse or children may not want to stay Loyalty may be to the country rather than the company Itsdifficult to find more qualified people at the local level Gap between PCNs and HCNs at headquarters

Recruitment dvertisementHotel Manages

To work with re-opened star rated hotel in France

Qualification: Hotel Management Degree With 1 year experience in International Hotels.

Job Description:Capable of handling domestic and international staff and customers,

handle accounts, sales, HRD and overall administration of organization.

Job Specification:Excellent skills of communication in French & English with people.

Designing a Com pensation PackageA compensation package is the combination of benefits that an employer offers to employees. This

may include wages, insurance, vacation days, guaranteed raises, and other perks. From an

employer's perspective, designing a good compensation package is often the key to attracting

talented employees and keeping them for a long time.

The compensation can be as following:

CEO=70000 Euro;

GM =50000 Euro;

Managers=38000 Euro;

Chef=25000 Euro;

Asst. Chef=20000Euro

Security Staff= 12000 Euroand

Workers=5000 Euro.

Financial facilities Non-financial facilities


3/5

3

25% Accommodation allowance on BS

50% Medical allowance quarterly in a year

on BS

10% Marketing commission

5% Travel allowance on BS

100% one annual bonus on BS

100% one feasible bonus on BS2% commission on Target revenue

Commission on performance

Flexible Working Schedules

Education facilities for child

30% commission for family members in

Brunt hotel

Car for official & personal use

Lunch offered for every employee

Selection ProcessSelection Factors:

Cultural Adjustment (Diversity Acceptance, Global Experience) Organization requirements (Organization Knowledge, Job Related Skills) Personal characteristics (EQ, Stress Coping) Communication skills (Language, Listening, Conflict Resolution) Personal concerns (Career Growth, Personal Life Demands, Family Considerations)

Selection Procedure:

Fix up a date for interview of the candidate Preparing the interview board Selection of the primary candidate by condition of recruitment Preparing interview question & call the candidate for interview Justify the educational quality of the candidate for the job Justify their speaking quality in English also in French Ask all candidates the same core questions Evaluating their attitude & interaction quality Justify their thinking & presentation quality Ensuring their self-motivation and ability to work autonomously in the new country Justify the confidence level & checking up their experience Evaluating their knowledge about the culture of the France Prepare a little workshop for evaluating the candidates & look up the motivation level in

case of existing


4/5

4

Training Program ProposalsThey can be trained in two ways:

Manager A, C & E Manager B, D & F

Pre-departure

Training(10 Days)

Language Education: Business

FrenchLecture Focus:

Management of InternationalHotel

French hotel standards,marketing and consumers

Motivation Laws & regulations French policies & procedures

Job Rotation:

Recognition of whole hotel Different case analysis


French

Lecture Focus:

Management of InternationalHotel

French hotel standards,marketing and consumers

Information technologysupport

Laws & regulations French policies & procedures

On-the-job

Training

In the New

Country

(At least 2 week)


French

Action Learning

Hotel Operation in France Team Project Corporate Strategy Organization Culture

Programmed Learning

Problem solving and planning Special cases analysis


French

Action Learning

Hotel Operation in France Team Project Corporate Strategy Organization Culture

Programmed Learning

Problem solving and planning Special cases analysis

ManagersTraining

General

Training

Professional

training


5/5

5

Expatriate Support Services Website (in French) with information on crches and other forms of infant care in France English Sky and Free sat TV suppliers and installers throughout France for homes and

businesses. French Digital TNT supplied and installed

Offers a house sitting service in France for absentee owners. British computer and IT consultant based near Carcassonne Financial Services Healthcare & Medical treatment in France Leisure, entertainment & sports

Franco-British property solicitor based in the south of France works nationwide.

French culture & speaking language. Social security in France Business culture

Solved Case of Brunt Hotel

Documents

Transcript of Solved Case of Brunt Hotel