SOLOMOPLATINE HOTEL

BOGLIETTI Laura & BOHAND Julie – MBA 2B

Platine Hotel Spa

Boutique hotel Marilyn Monroe theme Located in Paris city center, in the 15th

district

Target audience

The target audience is composed by people who: Are currently in Paris Have Internet access through their mobile

phones Want to enjoy a relaxing time Are fond of cinema and music, especially of

Marilyn Monroe

The offer: Poupoupidou

Link that does not imply any app downloading « Missing words text » based on the famous

song « I Wanna Be Loved by You » from M.M. The customer has to click on « Start » to start

the quizz The song will be playing only once and the

customer has to fill in the missing parts If the customer suceeds, he will have the

opportunity to choose a 30mn hammam, massage or spa access

Why this offer?

Related to the hotel’s theme Funny challenge Attractive Well-known song

SoLoMo structure

•via FacebookSocial•use of geolocalization when the link downloads to ensure customers are near the hotelLocal•customers will use their mobile phones to play the gameMobile

SoLoMo structure / infographic

How to share the offer?

Once customers will have done the quizz and have chosen the reward, another window will appear, asking them to share their experience via Facebook

Because of the viral marketing effect of Facebook, this offer will be instantaneously shared and successful!