Business Plan

SOLAR PANELS AS A COST EFFICIENT ENERGY SOURCE FOR INDIA

Introduction. Solar energy. Executive Summary Company. Our Goals and vision. Project Objectives. Opportunities. Product & Services. Management. Market Analysis. Suppliers. Financial Outlay.

Scope of presentation

Introduction.

• Solar energy as its name shows the energy of the sun. since the beginning of mankind we have used the energy of the sun to dry clothes and food but it wasn’t until 1954 scientists in the United States worked out a way to use the sun to create electricity.

• Now our company brings this system in India from China in a very suitable price and with new innovation.

SOLAR ELECTRICITY.

• A THING WHICH CAN DESERVE YOU.

• A POWER OF LIGHTS.

• A WAY TO GET RID FROM ELECTRICITY DEFICIT.

• A POWER THAT YOU CAN TRUST.

Executive Summary

Current Situation - Electricity crisis.

Use of UPS / Generators leads to high utility bills.

Our aim is to reduce expenditures on light and ensure savings on replacement costs.

Solar energy is freely available without caring for utility expenses.

No import duty on solar chips – reduction in expenses.

Company

Company Name

Mission Statement

To properly initiate, market and provide best solar lighting systems, while considering customer's cost cutting factor in this economical era and keeping our solar panels affordable, keeping customer requirement in focus.

SUN LIGHT ENERGY SOLUTIONS PVT LTD.

•The target of the company is to get a lion share of the very limited industry of solar energy in India. We are committed to giving our clients the highest level of service possible.

• “Our goal is to bring this clean, abundant and renewable source of energy home to you.

• We believe, that with your help, solar energy technology can change the world.

Goal and Vision

So welcome…. to the cutting edge of human history!

“Quality Is Your Best Investment”

Project Objectives

Providing the customized service with a reasonable price.

Increase the growth rate of sales.

Provide the product/service quicker then the competitors.

Become successful in the specified area.

Increase the level of awareness in between customers.

Maintain a staff of enthusiastic employees for excellent service to customer.

1/2

Project Objectives

Increasing average monthly sales in first year to reach break-even.

To provide long lasting and durable products.

Increase customer awareness regarding the solar energy alternative through effective promotional tools.

2/2

Opportunities

India is currently ranked number one along with the United States in terms of solar energy production per watt installed

With about 300 clear, sunny days in a year, India's theoretical solar power reception, on only its land area, is about 5 Petawatt-hours per year (PWh/yr) (i.e. 5 trillion kWh/yr or about 600 TW).

Our aim is to provide the fastest way to overcome the energy shortage through electrification based on solar energy by offering products that would be cost effective in the long run .

Import Solar Chips of different capacities from China .

Provide our target market with a complete Solar Panel System comprising of a battery and a charger.

Main focus is the creative application of solar technology and creating awareness .

Offering of ‘customized’ packages of products according to customer’s requirements .

Products & Services

Solar Panel Systems

Solar panel (Will be Imported from Xuzhou Focus Solar Group Co , Ltd .)China (Mainland)

Battery (will be purchased from distributor)

Charger (will be purchased from distributor)

System Parts

Solar Panel Systems

Solar Panels

There are 3 types of solar panels available:

Mono crystalline

Poly crystalline

Multi crystalline

Sunlight Energy Solutions will import all chips depending on the demand and the requirement, but the main emphasis will be on Multi crystalline chips.

Energy stored in batteries of these solar panels can be used to power lights for two to three days.

Solar Panel Systems

Battery

Lead acid batteries are required for storing energy produced by solar panels

A device connected with the solar panel and the battery and allows the flow of current from battery during night time

Charger

Supportive Products

Light Emission Diode (LED) are environment friendly with approximately 6 years life.

Pendant Lights used as decoration lights in events.

Flood Lights used to light up bill-boards.

Customized Packages such as laptop bag solar charger, any home appliance powered by solar energy etc.

Services

Sale of Solar Panel System for household

Sale of solar equipments and custom made commodities to the target market

Rent solar panel systems to advertising agencies for lightening the bill boards.

Lighting services for event management.

Management

Team

The management would comprise 3 Managers, in Marketing, Finance and Electric.

There is one Assistant marketing Manager, and one accountant.

There are three highly skilled electricians.

Initially Office will be in Gurgaon.

HierarchyCEO

MarketingManager

FinanceManager

Electric Manager

Asst. Marketing Manager

Accountant

Electrician 1

Electrician 2

Electrician 3

Marketing Analysis

Target Market

Users of Outdoor Products and Services

Corporate sector ( bill boards & hoardings)

Retail outlets

Beauty saloons

Fast food chains

Educational institutes

Street lights and Street signals (Long term planning)

Real-Estate Developers

Builders

Residential Societies

Users of Indoor Products and Services

Household users

Hostelites

Hospitality service providers

Target Market

Marketing Strategies

Conduct seminars on corporate level to attract clients of advertising agencies Information about company and products on Website

Advertisements on billboards and news paper

Free LED with every purchase of productGiving discount on bulk buying of products

Public Relations

Above the Line

Sales Discount

Suppliers

Our main suppliers would be from China

Major suppliers are:

Coursertech Co., LtdDelight Lighting Co., Ltd.Danyang Hopesun World Business Co. Ltd.Greenwood Solar China. Co Ltd.

Competitors

Main Competitors

Liberty Lighting India

Bhambri enterprises

Micro Sun Solar Tech

Currently the marketing strategies of the competitors are not very effective and they are unable to create demand for the product.

So our main focus would be on the proper marketing of our products along with their usage and benefits

Financial Outlay

Competitive Edge

Very less number of player in this segment

Cost effective equipments

Real time marketing strategies

Durability of products

Emerging market

100% Customized product

B2B services (Advertising and Decors of events)

B2C services (fittings and Installation of products)

Renting services

After sale services.

Thank you!