Marketing Plan: Solar ShadesIris ChanJackie Hing-PachecoVianae JarrellJosh JohnsonAkshay PatelJessica Redmond

(“Impossible to”)

Concept Sketch

Strengths Weaknesses

Opportunities

❖ Innovative ❖ Sustainable❖ Convenient and Portable❖ Practical and Functional❖ Resources and

Connections❖ Group Diversity

❖ Shallow skill base in solar energy and eyewear

❖ Weather limit❖ Technological health hazards ❖ Prototype creation❖ Balancing multiple industries

❖ Expanding product line❖ Wearable technology ❖ Eco-friendly ❖ Able to heighten concerns for

eye health❖ Plano sunglass industry

growth

❖ Falling stocks on solar companies

❖ Difficulty in finding manufacturer

❖ Consumers not understanding the need

Threats

Target Market

(“Four Lakes”)

(“Cerro Castillo”)

Importance of Attributes for Ages 18-29

Actual Product

Quality Level: Stylish, durable, and made with high-quality materialFeatures: Solar technology in the lenses and battery storage on the side with a USB port to charge small electronicsPackaging: Complimentary leather case included with purchase

Associated Services

Product Warranty: 18-month warranty with free repair and product replacementProduct Support: A customer help line with technical support to answer questions or provide assistance to the customers

DistributionStrategy

Expectations for Advertisement for Ages 18-29

Push Strategy

Pull Strategy

FinancialsYear One Year Two

Sales and Revenue

Budgeted Sales (100%) $5,508,000 5,621,300

Cash (25%) $1,377,000 $1,405,325

Accounts Receivable (75%) $4,131,000 $4,215,975

Number of Units Sold ($100/unit) 55,080 56,213

Number of Units Given Away 550 500

Total Revenue $5,508,000 $5,621,300

Expenses

Operating Expense (65%) $3,580,200 $3,653,845

Cost of Goods Sold $3,580,200 $3,653,845

Other Operating Expenses $1,577,618 $1,593,742

Advertising Expense (2.1%) $115,668 $118,047

Cost of Goods Given Away $35,750 $32,500

Salaries $600,000 $600,000

Other (15%) $826,200 $843,195

Total Expenses $5,157,818 $5,247,587

Net Income $350,182 $373,713

CIGS Technology