SOL040

Strategic management

Inger StensakerPedagogisk seminar

May 20, 2014

Introduction to strategic management

• Characteristics of strategic decisions- Future-oriented- Complexity & uncertainty

• Students learn - To formulate business strategy, corporate strategy, international strategy- To apply analytical frameworks and models

• Focus on application of theory in practice

SOL040 IS

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Case-based approach

Topic for 2014 – how CSR impacts strategic decisions

• Lectures in aud.max - Theory, with examples from

practice- Corporate guests talk about how

CSR impacts their strategy

• Two case seminars - Group-based training in smaller

auditoriums (TAs)- Written case report, presentation

& discussion

• Case-based home exam - Strategic analysis of firm-of-choice

(5000 words)- Independent group work (no

feedback)

• Individual exam - Case format on final exam - Assesses ability to apply strategy

theory in practice

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Case 1: Statoil

• Theoretical framework: competitive analysis

• Case material handed out wk 4- Information package developed together with Statoil & McK- Written case report (2000 words) due wk 5- Case seminar wk 6. Presentations & discussion. Specific roles.- Feedback on written report handed back.

• Guest lectures: - CEO Helge Lund, Statoil- CSR responsible Natasha Blisson, Statoil- Partner Eivind Johansen, McKinsey

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Case 2: Live Arctic

• Theory: resource-based theory

• Case handed out wk 7- Information packaged developed in collaboration with Live Arctic- Written case report (2000 words) due wk 8- Case seminar wk 9. Presentations and discussions. Alternate roles.- Feedback on written report handed back.

• Guest lecture - Andreas Friis, social entrepreneur & ex. NHH student

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Key success factors for case seminars

• wrt students in the course- Well-structured time frames for students- Assign roles to everyone in the seminar

• wrt TAs- Recruiting the right TAs- Extensive preparation with TAs

• Team up the TAs & clarify TA role• Coordinate - ONE VOICE • Use of examplars to prepare feedback

• wrt course instructor- Be available for TAs prior to and during case seminars- Attend all aud.max sessions and as many case seminars as possible

SOL040 IS

6For home exam case: Q&A forum on It’s learning