Diego Tengono

INDEX

Target Audience................................ Competition....................................... Mood................................................. Name Proposals............................... Logo Ideas........................................Logo Explorations............................. Final Logo.........................................Colour Pallette.................................. Colour Logo...................................... Bottles............................................... Stationery.......................................... Merchandising................................... Advertising........................................ Transportation................................... Promotional / Environmental.............

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Target Audience

The audience that we are going to get to will be a young, sexy, playful, elegant and classy audience; a wide group that is in between the ages of the 20’s up to their late 50’s that like to party and have a drink once in a while, in a middle and high social level. Also we will want to get to everyone within these costumers, therefore, we plan to our brand should aim to target women and men equally.

Competition

Now days there is many alcohol drinks being served at parties and clubs. In the top five most sold brands we can find brands such as Patron Tequila, Absolute Vodka, Jägermeister, Iceberg Vodka and Captain Morgan’s Spiced Rum. But the competition that we need to give more importance to race with, is the vodkas, since is the industry that the brand will enter to. Vodkas such as Absolut Vodka, Grey Goose, Smirnoff No.21 and Russian Standard Platinum are amongst the top ten most sold vodkas sold in Canada and they have a very strong recognizable identity very different from eachother.

Mood

The intention with the brand is to be playful, teasing and yet elegant having a colour palette that gives an appearance of charm both for women and men.The name should include all the characteristics to seem inoffensive and still leave the mind to create their own look and feeling of the brand without driving the costumer away from the original

Name Proposals

After going through the many names of the products that are out in the market, there is a list of possible names that will be divided to aim males and females separately, which will give us as a result two different names under one same brand, both with same styles and mood. Since the intention of the brand is to get to males and females equally, the names match so both of them are related to the same brand.

TransmitterMarsAlphaHideZeusMarcoDaySixty

ReceptorVenusOmegaSeekAphroditePoloNightNine

Logo Ideas

69Soixan Teneuf Alpha Omega

Transmitter + Reciever

DAY & NIGHTMarsVenus

At this point, after going through the different names, six have been chosen and got logos to have a little feeling of how they might work with the intention of the brand, and could be different than the competition.

Logo Explorations

Soixante Neuf

LXIXSoixante

Neuf

LXIXSoixanteNeuf

LXIXSoixanteNeuf

Soixante Neuf

Final logo

Voila! Here you have it, The name and logo of the new vodka that will compete with the rest of vodkas out there. Provocative, elegant and yet playful, all we’ve been looking for, the intention of the logo is that each of them apart are just simple numbers, and nothing else, but when it comes to put the two of them together, is when the provocative part takes place, as you may know, the number sixty-nine is a number known for being erotic but when putting the six and the nine separate, they don’t mean nothing, here is when the mind is put to work and the costumer with a playful mind will put it together. By putting the name on french it gives it a little erotic feeling, since for many people French is a sexy language.

Colour palette

Pantone Red 032 uP antone Blue 072 UP antone Black U

SIlver Blue Copper Red

The colours used for the identity of the brand were used to give the alcohol a elegant touch, also adding a gradient with copper red and silver blue to make the brand more elegant and noticeable compared on the shelves with the competition.

Colour logo

Here we can see the different explorations of the logo using the colours different colours in the palette to demonstrate the different combinations that the logo can be used on.

Stationery

1100 Queen Street West Toronto, ON M6J 1H9 (416) 516-0669 www.SoixanteNeuf.com

1100 Queen St. W.Toronto, ONM6J 1H9

Peter Gibson

1100 Queen St. W.

Toronto, ON

M6J 1H9 President

(647)905.8541sonent

541

Bottles

These are the bottles that were designed to stand out beside the rest of the vodka bottles, since all of them have a cylindric shape. Only being different by having a little twist or being just plain. The bottles were design to match eachother when put together so the number sixty-nine will be displayed.

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

Transportation

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alc

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700

ml

Vodk

a

Vodka

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alc

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700

ml

Vodk

a

Vodka

Merchandising

Iʼm with Iʼm with

Vodka Vodka

These are the product that will be produced to promote the product in parties or stores. All of the products will be for both genders keeping matchable both of the products which is being all the intention through the identity of the product.

Promotional/ Environmental

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

You do the math!

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

Advertising

Iʼm with Iʼm with

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

40% alc/ vol 700 ml

Vodka

You do the math!40% alc/ vol 700 ml

Vodka

You do the math! 40% alc/ vol 700 ml

Vodka

For the advertising I show an image of a couple, which on two separate panels will be completely innocent, and will mean no harm, as when put together, it will become very provocative. As examples we have a display of the advertising on a train door, having the two images inoffensive separate, and as the doors close you have the words “you do the math” coming together and will reveal the message of the advertising. And at the bottom there is a magazine spread displaying the product with the same intention that would be shown in magazines for a more mature audience.