Software vs apps: The Future of Development by Google
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Transcript of Software vs apps: The Future of Development by Google
Potential IT Buyers: Online
• 78% watch 62% use searchonline video more than 6 times a day
• 63% use search to 74% of B2B leadschoose IT product were made with smartphone
How Do App Developers Make Money?
• App monetization models are changing
• Revenue from ads receive 38% of app developers
• The percent of those who choose Freemium has grown by +30% in the last six month
Demand is Great, but Offer is Huge
• 1M+ apps in Apple App Store
• 700K+apps in Google Play Store
• users find 90% of all apps browsing top ratings
Most Profitable App Niches
• Gamingmobile gaming revenue tops money generated by Console games
• Cloud cloud computing market reached $23.5B in 2012 and will double by 2016
Market is dominated by big playersDon’t get lost in the crowd!
25 developers’ companies get
80% of all App-store US revenue
Mobile App Development
How To?
App Development App Marketing Analysis
Source: Google UA's presentation at iForum 2013
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