Software Park October 2010

SOFTWARE PARK

Copyright © 2010 Software Park Rights Reserved1

SOFTWARE PARK

THAILANDAssoc.Prof. Dr.Thanachart Numnonda

7 October 2010

SOFTWARE PARK


: Agenda

• THAILAND ICT MARKET OVERVIEW

• SOFTWARE PARK VISION & MISSION

• INSIDE SOFTWARE PARK

SOFTWARE PARK


THAILAND

ICT MARKET OVERVIEW

SOFTWARE PARK


The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010-2014 period.

The total value of Thai domestic spending on IT products and services should pass US$5.4bn in 2010 and US$8.7bn by 2014.

: Thailand’s ICT Market Highlight

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Economic Recovery in 2010

Growing PC penetration

New technologies and business models, mobile Internet, Cloud computing, 3G mobile and WiMAX, and industry trends, such as software-as-a-service (SaaS), Green IT and virtualization

Thai Smartphone market up 200%The first 6 months of this year saw the smart phone market

reach 330,000 handsets

The market expects to reach 800,000 handset units by end of 2010.


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Broadband market is growing

Lower price with higher bandwidth

2.6 Million Homes has broadband

Average speed is 6 Mbps

Market size 20,000 million bahts

Cloud computing is emergingMany enterprises now consider the private cloud

Some company; True IDC & TOT, start to invest on the public cloud

Internet banking & mobile banking / e-commerce is growing


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: Fixed, Mobile & Internet Usage

Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.

http://www.nectec.or.th/internet/


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69 Million mobile users in Thailand

24 Million Internet users as of June 2010, 35% penetration

Mobile broadband users 1.66 million, was only 595,000 last year.

By 2014, the number is expected to rise to almost 30 million.

100,000 users of Facebook on mobile phones.

: Mobile & InternetUsers 2010

Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC. 2. Internet Telecommunication Union 3. www.nso.go.th



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12 Million mobile Internet users as of June 2010, 17% penetration

Mobile Internet Market size is 1,000 Million bahts

Telco providers

AIS (300,000 Aircard Users)

DTAC

True: 3G Testing in Bangkok

TOT : 3G

CAT : CDMA

: Mobile InternetUsers 2010

Source: AIS

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: Thailand’s ICT Market 2008-2009

& Outlook 2010

Source: SIPA, ATCI, NECTEC, Software Park Thailand

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: Thailand’s ICT Market 2008-2009

& Outlook 2010


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: Thailand’s Software Market

2008-2009 & Outlook 2010


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2009 by Sector


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: Computer Services Market 2008-2009

& Outlook 2010


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: Thailand’s Computer Services Market 2009

by Sector


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:Thai Software Industry

• Software Development Companies: 1,300 or more

• Professionals: 50,000 + 3,000 p.a.

• Software market: Import about 70%

Export < US$ 130 million

• ICT Contribution to Thai Economy: 13.2% (2007) (Excluded Digital / Information Content) (NESDB)

• Import duty : 0% (ITA1)

• PC Software Piracy Ranking (2007) (BSA): Thailand= 78%, Vietnam = 85%, China = 82 %, India = 69%

Malaysia = 59%, Taiwan = 40%, Singapore = 37%

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SOFTWARE PARK

VISION & MISSION

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Software Park Thailand National Science and Technology Development Agency (NSTDA)

Ministry of Science and Technology, Thailand

“To become a top-rate learning organization that supports entrepreneurs to create a strong world-class software industry, making software an enabler for competitiveness of the Thai economy.”

: OUR VISION

SOFTWARE PARK


: Software: “social infrastructure”

GrowthGrowthEngineEngine

EnablersEnablers

High Performance EconomyHigh Performance Economy

EducationEducation PublicPublicHealthHealth

IndustryIndustry&&

BusinessBusinessEtc.Etc.

Information TechnologyInformation Technology

Software IndustrySoftware Industry

NationalNationalWealth Wealth

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SWP Services

Technology Transfer

• Promote transfer of relevant

technologies for software

industry –professional and

management levels

Incubation(NSTDA)

Promote and incubate new start-ups software entrepreneurs

Infrastructure & Facility Support

Provide Platform, Office Rental, Training & Meeting Room Rental

ICT Enablement

• Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness

IT Consulting

• Improve standard of local software companies to international level

Software Business Enabling

•Collaboration with the industry

• Create environment conducive for software businesses

: OUR MISSION

SOFTWARE PARK


: INSIDE SOFTWARE PARK

Infrastructure & Facilities Support

Incubation

Software Business Enabling

IT Enablement IT Consulting

Technology Transfer Center

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: Infrastructure & Facilities Support

During 2000-2009 • 140 companies, 3 Associations / 32 International companies

• At present : 100% Occupied, 53 companies (10 are international) • 1,017 workers employed

• Generating US$ 9.7 Million Income; Export US$ 1.0 Million.

SOFTWARE PARK


: Inter. Companies in our house

S3 (pronounced "S-cube") targets on Research/Development in IT and Engineering. Expertise is based on strategic tools for industry mainly Computer-Aided Decision for Management, Design, and Manufacturing using variety of technologies.

Game design, game programming, 2D and 3D art and animation, game music and sounds.

provider of enterprise-class process automation solutions that help software development organizations establish effective end-to-end processes

Specialization on sales and services for precision tools and also SPC application software

Technology service and management consulting company, focusing on three key areas: Design, Data Entry and ICT.

Development of complete website solutions from design to web application development / Web System and database design

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: INCUBATEES 2002-2009

NIS: บริษัท เน็ตเวิร์ค อินโฟ โซลูช ั่น จำกัด

CONNEXIONEXPERT

Open Enterprise Systems

SP SOFTWARE SERVICE CO.,LTD.SP SOFTWARE SERVICE CO.,LTD.

DREAMDIGITAL

TM

Innovation * Creativity * Knowledge

ADVANCE

PAST PERFORMANCE

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Elixir Software Co., Ltd.

Automate your vision…


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JASUMEDIA.COM

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: Software Business Enabling

Collaboration with Industry Enabling software business on the new IT

Trends Business Matching Promote Thai Software Brand Go to Market Program (Local/International) Empowerment Program Develop Strategic Alliances

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Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness.

OBJECTIVE:

: IT Enablement

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Set Strategic Plan & activities

Mutual Goals

Get Requirement and Information

Form-up Alliance

Choose Potential Partners

Identify Strategic Industry1

2

3

4

5

6

: IT Enablement Process Journey

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HEALTHCARE

FOOD & AGRICULTURAL

TOURISM

RETAIL

LOGISTIC OTHERS

: IT for Interest Industries

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: What IT Enablement Did?

e-Marketing for 1-3 Stars Hotels

e-Marketing for SMEs

IT for SMEs

E-Marketing for Hotel Industry

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: IT Professional Development

Technology Transfer

The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas.

PARTNERS:

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: Technology Transfer

Professional Short Courses:

A variety of courses in 4 categories for IT professionals to learn the skills and acquire the knowledge with the experienced instructors of the partner organizations. The 4 categories:

IT Management

SW Architect and Design

SW Engineering and Process

SW Technology : Java, Microsoft

Professional Training Program: RSA Conference 2009,San Francisco USA

Strategic IT Governance & Information Security Management

Information Security Manager

Information Security Administrator

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: Technology Transfer

Certification Programs for Professionals:

A funding program to support and promote the individual’s possesses the capability to competently perform the role in an organization.

2006 – 2008 (# of Certified Professional)

• Certified Information Auditor (CISA) - 9

• Certified Information Security and System Professional (CISSP) - 7

• Certified Software Project Manager (CSPM) - 24

• Certified Software Quality Analyst (CSQA) - 15

• Certified Software Tester (CSTE) - 12

Technology/Management Seminars:

A series of the seminars to disseminate knowledge and information on leading-edge technologies, update trends of the IT and SW industry, the management best practices and related topics benefiting the Thai SW industry.

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Top 10 ICT – 8 February 2008

2009 The Year for Opportunity or Survival

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: IT Advisory

Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement.

Community/ PartnershipThailand SPIN, Expert Pools, SEI Partner Alliance

Knowledge based centerNewsletter, Tools, Process Library, BOK

White paper, Articles.

UserMaturity

OrganizationMaturity

People Maturity

CMMI ACQ• CMMI Dev• CMMI Ser.• People CMM• ISO 9000• ISO 20000• ISMS

• PSP• TSP• Lean• ITIL• SPI AI• SPISE

CMMI in Thailand Maturity Level 2: 9 company Maturity Level 3: 23 company Maturity Level 5: 1 company

Total 33 Company

SPIAISPIAI

Industry Maturity:• (SW Productivity Repository

and Benchmarking)

SOFTWARE PARK


SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation To 25 Thai Software Enterprises.

64% of CMMI Organization in Thailand are from the SPI@ease Program.64% of CMMI Organization in Thailand are from the SPI@ease Program.

Maturity Level 2: 8 companies

Maturity Level 3: 13 companies Total 21 Companies

: IT Advisory

INITIATIVES FOR INDUSTRY

GartnerGartner: Thailand is one of the top 30 off shoring destinations (December, 2008)

103 Thai Software developers are training and implementing PSP in their organization. 33 Thai Certified PSP Developers. “No.1 in Southeast Asia”

“No.1 in Asia Pacific”“No.3 in the world”

PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.

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: IT Advisory

INITIATIVES FOR ACADEMY

SPIseSPIse Builds up Software Process Improvement Knowledge to Thai Academic by transferring Knowledge from S/W Industrial to Lecturers.

10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates.

49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual.

The SPI AISPI AI pattern Software Process Improvement course for educating Thailand Academy SPISPIAIAI

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INITIATIVES FOR COMMUNITIES

Thailand SPINThailand SPIN: Promote software process improvementsoftware process improvement &software quality &software quality by providing forums for discussions and sharing of software improvement experiences andideas through 3 main areas:Testing, Project Management, Product and Process Quality Assurance.

The IASA ThailandThe IASA Thailand chapter exists to promote IT ArchitectIT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas.

9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members

4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.

: IT Advisory

SOFTWARE PARK


: Software Business Incubation(NSTDA)

Business and Technical Training

Access to venture capital finance

institutes

Coaching / mentoring and

consultation

Business Matching

Workspace and facilities

Business networks and

Alliances

Access to industry experts Access to

Market/Trade Exhibitions

Incubation Process

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: Asian IT Cluster & Partnership

Malaysia MSC & Technology Park

Myanmar ICT Park

Vietnam Software Park

Korea

India,STPI

China MOU between Software Park Thailand & Software Park/IT- related organizations

2003.01.21 Myanmar ICT Park

2000.10.31 Korea Institute of Multimedia Contents & Software2005.06.21 Korean Game Development & Promotion Institute

2004.06.22 MSC Management Services Sdn. Bhd.

2007.07.11 Software Association of New Hampshire

2007.10.29 Singapore Hangzhou Science & Technology Park2008.04.23 Value-added Service Committee China Association of Communication Enterprise2008.05.12 Hangzhou Economic & Technological Development Area (HEDA)

2008.02.18 Hong Kong Wireless development Center

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Software Park Thailand

Innovation Cluster 1,Thailand Science Park

Software Park Phuket

Korat Software Park

E-saan Software Park

Chiang Mai Software Technology and Outsourcing Centr

: Thailand IT Cluster

www.swpark.or.th

www.sciencepark.or.th

www.softwareparkphuket.com

www.koratswpark.org

www.esswpark.org

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Question ?

WWW. SWPARK.OR.TH

Software Park October 2010

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