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Software on Wheels

Software on Wheels is an event conducted by IPOTT, which is of a very high standard. Software companies can showcase their software’s on this unbiased platform, without being physically present at the venue. The unique event model, exiting crowd pulling mechanism and the innovative locations, make this event a killing opportunity for software companies.

Why Software on Wheels….

…following slides gives you top 10 reasons to be a part of Software on wheels.

Intention of Software on Wheels is Exposure. We do not lead generate or sell. Yet the pattern of the event invariably generates enquiries.

1. Software on Wheels is of a different standard and is handled very very professionally. Efforts are made to create a WOW effect in each area, be it gifts, design, presentation etc., the quality shows everywhere.

2. We have understood what drives the crowd. We have seen stalls of branded products blank, dull and empty. We introduced innovative questions, games to pull the crowd and distribute gifts for every alternate person.

3. The appropriate location.. selected after elaborate research. The location allows easy access, accommodates large crowd, also has its own regular crowd. The cost incurred to pull a crowd is very less. Which means cost per exposure is very less.

4. The age group we target matches to that of a B2B or B2C market for software. Our crowd pull is concentrated around the age group 27-40. We also invite business community to walk in during business hours. 5-7pm

5. Our Target income group will surely be matching what every company will look for. This group will fall into influencers of decision and also decision makers. Income group Between $60K to $100K. This group is a group with min 2 systems / laptops at home.

6. The format of the SOW is designed to cater to both the B2B & B2C. Buying decisions for software is done on need and availability basis. The event enables sharing information, and makes availability & accessibility of software. Data collection is also made simple.

7. Our promoters at the event understand the importance and value of data. They are trained to take special interest in looking at the filled data sheets to remove gaps.

8. We are the only one extending such a innovative service to reach the consumer market. Thinking out of the box is the need of the hour. A reason why ‘Liril soap” got launched in coffee day. The buyer market is ready for the innovation, it’s the seller market who should buck up.

9. Software is a very serious component. Software selling is much more serious business. We have tried bringing in all excitements into the same. The SOW is also positioned knowledge sharing event added with fun.

10. We continuously evolve as per market needs, every event will be better than the previous one. Technology is being used elaborately.