SOFTWARE BRINGS MOBILITY, - Art World Newsartworldnews.com/PDF/DEC2017-AWN-web.pdf · ket’s...

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Art World News DECEMBER 2017 Bridgette Mayer Gallery on Walnut Street in Philadelphia. Part of doing business today in the art and framing industry is the use of software programs to help simplify, not only the basics such as bookkeeping, invoicing, office administration, processing payments, inventory control, and marketing, but also as a way to close a sale using visualization applications anywhere, anytime. For software companies in the industry, customizing the newest technology is part of their job. Paul Thomas, president of Life- Saver Software, Holly Springs, GA, (www.lifesaversoftware .com) says that staying up- to-date is something that their customers demand. “There is certainly a need within the industry for a prod- uct that matches the creative atmosphere of a fine art gallery and/or custom frame- shop,” he says. “As a result, LifeSaver has moved all products into the Cloud so retailers are now able to use SOFTWARE BRINGS MOBILITY, VISUALIZATION CENTER STAGE THE INDEPENDENT NEWS SOURCE QUOTE OF THE MONTH: “Frameshops are uniquely positioned for the future because of the custom nature of the framing industry.” Jeannette King, page 12. ARTEXPO LAS VEGAS AT LAS VEGAS MARKET Artexpo Las Vegas is mak- ing its debut, January 28–31, at the World Market Center, Pavilion 2, to run concurrently with the Las Vegas Market giving art suppliers access to the mar- ket’s well-established audi- ence of home furnishings retailers, hospitality buyers, and interior designers. Show preview, page 16. ACTIVIST GALLERIES ACHIEVE TAX REDUCTION Manhattan galleries and other small businesses that pursued a campaign for tax relief have achieved a major victory—showing that the process of grassroots government can effectively create change. Page 14. WCAF EXPO: THE PLACE TO LEARN AND SHOP The West Coast Art & Frame Expo, held in con- junction with the National Conference and PPFA Annual Convention, January 21–24, in Las Vegas is expecting a fully- booked show and an antici- pated attendance of more than 4,500 people. Show preview is on page 22. CREATING ART EVENTS FOR MILLENNIALS Some 74% of millennials believe that art is relevant to their generation and 40% of them that buying art is a good investment. In her article, page 24, mar- keting expert Maria Bereket talks about creating events to capture their attention. continued on page 10

Transcript of SOFTWARE BRINGS MOBILITY, - Art World Newsartworldnews.com/PDF/DEC2017-AWN-web.pdf · ket’s...

Art World NewsDECEMBER 2017

Bridgette Mayer Gallery on Walnut Street in Philadelphia.

Part of doing business today in the art and framing industry isthe use of software programs to help simplify, not only thebasics such as bookkeeping, invoicing, office administration,processing payments, inventory control, and marketing, butalso as a way to close a sale using visualization applicationsanywhere, anytime. For software companies in the industry,customizing the newest technology is part of their job. PaulThomas, president of Life-Saver Software, Holly Springs,GA, (www.lifesaversoftware.com) says that staying up-to-date is something thattheir customers demand.“There is certainly a needwithin the industry for a prod-

uct that matches the creativeatmosphere of a fine artgallery and/or custom frame-shop,” he says. “As a result,LifeSaver has moved allproducts into the Cloud soretailers are now able to use

SOFTWARE BRINGS MOBILITY,VISUALIZATION CENTER STAGE

THE INDEPENDENT NEWS SOURCE

QUOTE OF THE MONTH:

“Frameshops are uniquely positioned for the future because of the custom natureof the framing industry.”

Jeannette King, page 12.

ARTEXPO LAS VEGAS ATLAS VEGAS MARKET

Artexpo Las Vegas is mak-ing its debut, January28–31, at the World MarketCenter, Pavilion 2, to runconcurrently with the LasVegas Market giving artsuppliers access to the mar-ket’s well-established audi-ence of home furnishingsretailers, hospitality buyers,and interior designers.Show preview, page 16.

ACTIVIST GALLERIESACHIEVE TAX REDUCTION

Manhattan galleries andother small businesses thatpursued a campaign for taxrelief have achieved a majorvictory—showing that theprocess of grassroots government can effectivelycreate change. Page 14.

WCAF EXPO: THE PLACETO LEARN AND SHOP

The West Coast Art &Frame Expo, held in con-junction with the NationalConference and PPFA Annual Convention, January 21–24, in LasVegas is expecting a fully-booked show and an antici-pated attendance of morethan 4,500 people. Showpreview is on page 22.

CREATING ART EVENTSFOR MILLENNIALS

Some 74% of millennialsbelieve that art is relevantto their generation and40% of them that buying artis a good investment. Inher article, page 24, mar-keting expert Maria Berekettalks about creating eventsto capture their attention.

continued on page 10

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PAGE 5ART WORLD NEWS

VOLUME XXIIISSUE 9

DEPARTMENTSARTISTS & PUBLISHERS

Page 8

FRAMING Page 20

MARKETINGPage 24

CALENDARPage 28

OPEN EDITION PRINTSPage 29

WHAT’S HOT IN OPEN EDITIONS

Page 30

CLASSIFIEDSPage 33

AD INDEXPage 34

“Welcome to Las Vegas” by Tomasz Rut is an oil painting, 100 by 61 inches, retailing for $100,000 from Tomasz Rut Fine Art, Las Vegas. Visit:www.tomaszrutstudio.com

or call (954) 856-0516.

INSIDE THIS ISSUE

What’s Hot inOpen Editions

This month’s What’s Hot inOpen Editions features a va-riety of the latest best sellingopen edition prints, someavailable as print-on-demandimages, and it includes con-tact information as well.

Page 30

Artexpo Las Vegas atLas Vegas Market

Artexpo Las Vegas, makingits debut January 28–31 atWorld Market Center, andrunning concurrently with LasVegas Market, had 64 fine artexhibitors signed up at presstime, with more expected.

Page 16

WCAF Expo: ThePlace to Learn, Shop

The West Coast Art & FrameExpo, January 21–24, will haveover 165 exhibitors, of which20% are international, and20% new to the event, a num-ber anticipated to increase bythe time the show opens.

Page 22

Banovich Foundation,SEWE Collaborate

Banovich Wildscapes Foun-dation and the SoutheasternWildlife Exposition are ac-knowledging contributions towildlife and nature conserva-tion with the Award for Con-servation Excellence.

Page 20

LA Art ShowLaunches ‘Design’

The LA Art Show is celebrat-ing the intersection of art anddesign with the launch of De-sign Art, a designated areafor exhibitors of modern fur-niture, accent decor, archi-tectural objects, and jewelry.

Page 10

Calendar: Industry Events

January is a busy time for artshows in the industry, suchas West Coast Art & FrameExpo, PPFA Annual Conven-tion, Las Vegas World Mar-ket, Artexpo Las Vegas, andmany others.

Page 28

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ART WORLD NEWSPAGE 6

IN OUR OPINION

In retail, stagnation is theroot of all evil. In fact, theaxiom applies for wholesale

selling as well. Selling anythingwhether it be a finished goodacquired for the express pur-pose to resell (think art) or thebi-product of an interactiveprocess with clients and rawmaterials (think custom fram-ing) to create a unique outputis a dynamic process—dy-namic in the sense that overtime the assumptions and cri-teria that define the relation-ship shift and evolve.

In its most basic sense,branding is the attempt bythe provider of a good orservice to alter the parame-ters of an existing or poten-tial client relationship. Assuch, the creation of a brand-ing strategy influences theexternal perceptions aboutthe company and its prod-ucts, as well as shapes theinternal philosophies and ac-

tivities that bring their serv-ices to market.

Years ago, a brand was de-fined in hindsight. It was view-ed as the sum of all a product’straits, created deliberately orotherwise, that would res-onate with a consumer of theproduct. Over time, the studyof branding led to the notion ofproactive, coordinated activityto create an intended commer-cial persona for goods andservices. Touching all parts of an organization, today’sbranding strategies are an attempt to reset the customerrelationship in a manner thatserves the clients, as well asthe company, for the foresee-able future.

Strong retail branding strat-egies build strong art galleries,frameshops, and customerbases. Great retail strategiessynonymously forge online and brick-and-mortar successwhile bad strategies, or the absence of a strategy, yield severe and unintended results.

WHAT BRAND OFCUSTOMER DOYOU WANT?

John HaffeyPublisher

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without permission, in writing, from the publisher.

ART WORLD NEWS

Eastern U.S. & InternationalJohn Haffey, PublisherPhone (203) 854-8566Fax (203) [email protected]

Midwest & West CoastBrooks Male, Associate Publisher

Phone (203) 854-8566Fax (203) 900-0225

ADVERTISING SALES INFORMATION

Art World News (Volume XXII, Number 9) ISSN 1525 1772 is published 10 times a year by Wellspring Communications, Inc.: P.O. Box 129, Rowayton, CT 06853. Phone (203) 854-8566 • Fax (203) 900-0225; To order additional copies or back issues e-mail: [email protected] or fax to (203) 900-0225. Please indicate which month and year you are requesting. Single copy price is $10.00.

Editorial Advisory Board

Phillip Gevik, Gallery Phillip, Toronto, CanadaSteven Hartman, The Contessa Gallery, Cleveland, OH

Jeff Jaffe, POP International Galleries, New YorkHeidi Leigh, AFA, SoHo, NY

Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA

Editor in Chief Sarah [email protected]

Managing Editor Koleen [email protected]

Production Manager Sue Bonaventura

Editor at Large Jo Yanow-Schwartz

Columnists Todd [email protected]

Barney [email protected]

Joshua [email protected]

Contributing Writers Greg PerkinsCristi SmithZella Hannum

Publisher John [email protected]

Associate Publisher Brooks Male

Information Technologist Joe Gardella

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Afsaneh Djabbari-AslaniThe Art of

[email protected]

www.afsanehdjabbari-aslani.com

Surfer Acrylic 24” x 36”

Shiraz Acrylic 24” x 30”

Turquoise Bowl Acrylic 24” x 30”

Reflections Oil 18” x 24”

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ARTISTS & PUBLISHERS

PAGE 8 ART WORLD NEWS

Studio EL, located inEmeryville, CA, hassigned artist LauraHapka to presenther abstract work as wood panels withacrylic and epoxyresin. Part of theStudio EL Collec-tion, Oakland, CA,artist Hapka’s workblends structure withabstraction using aprocess of buildinglayers of geometricpatterns. Retail prices range from$1,200 to $10,000.For further informa-tion, telephone (800)228-0928 or go tothe company’s website located at: www.studioel.com.

Studio EL Signs Artist Laura Hapka

“Coral Reef” by Laura Hapka is agroup of four vertical wood panelswith acrylic, epoxy, and resin. Thegroup measures 32 by 32 inches, and each panel, 8 by 32 inches. Theretail price for the group is $4,660.

Bob Kolbrener’s pursuit offine art photography took aleap forward when in 1968,Ansel Adams invited him tojoin him as an instructor athis spring workshop. Atthe time, Kolbrener made acommitment to continue inthe Ansel Adams traditionof “straight photography.”Historically, he has notused computers or digitalmanipulation in his work.But now, adapting to thedigital world, Kolbrenerpresents Tradigital Auto-Graphs, a body of workthat reflects his relation-ship with Adams, alongwith his own world-view.This collection was presented at a debut show at Pop Inter-national Galleries in New York in December. Visit: www.bobkolbrenerphotography.com and www.popinternational.com.

Kolbrener’s Photography at Pop

Bob Kolbrener’s “Rainbow andArrow, Colorado,” 1979/ 2015,archival digital print, edition of10, 32 1/2 by 40 inches, retail-ing for $6,000.

As part of anongoing effortto bring valueto the commu-nity, Bankwell,a Connecticut-based bank, isfeaturing anart exhibit byNew Canaanresident Af-saneh Djab-bari-Aslani atits Elm Streetb r a n c hthrough theend of theyear. The Per-sian-born artist says, “Bright colors, light, water, and reflec-tion are an integral part of my work, tracing back to myPersian roots where color and decorative art are part of itsrich history. Visit her website at: www.afsanehdjabbari-aslani.com; for more on Bankwell: www.mybankwell.com.

Bankwell’s Djabbari-Aslani Exhibit

Artist Afsaneh Djabbari-Aslani, left, isjoined by David Dineen, EVP, head ofcommunity banking for Bankwell; and attendee Melissa Thorkilsen from ElmStreet Books in New Canaan, CT.

Limelight Agency,Los Angeles, is releasing a 104-page catalogueraisonné featuringthe last severalyears of Tom Ever-hart’s publishedart. At the sametime, the companyis releasing twolimited editionprints from Ever-hart’s Waves of Influence series,“Jean Michel’s Wake” and “Venice Moon Dogg E,” shown.Each of the mixed media prints on deckled paper, edition of 75, is accompanied by the book which is signed by the artist. Everhart has also written brief essays on each new work, and Limelight has produced a short movie about Waves of Influence. E-mail: [email protected] visit: www.limelightagency.com for information.

Everhart Book and Print Release

“Venice Moon Dogg E” by Tom Ever-hart, 45 by 30 inches, edition of 75, accompanied by matched, numberedcatalogue raisonné, retails for $1,850.

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virtually any tablet (PC orMac) to visualize and takeorders. A customer is showntheir completed design ideaand the order is taken, andpaid for, right at the designtable. Mobility is so impor-tant as customers canhave a creative ses-sion with a designerout of their gallery orframeshop and stillhave the ability to takethat order from aniPad if they want.”

Two of LifeSaver’snewest products areCloud versions of theirpoint-of-sale softwarecalled LifeSaver andtheir visualization soft-ware called Frame-Vue. There is also a newLifeSaver App which is fullyintegrated into the Cloudproducts. “The LifeSaver Appallows for more interactionwith retailers’ customers, aswell as a greater abil-ity to change their of-ferings within theirLifeSaver POS pro-gram. Because ofeverything being inthe Cloud, they canmake changes wher-ever they are, when-ever they want. Fromtheir office or fromItaly, the breakroom or the Bahamas,” Mr.Thomas says.

Making sales re-motely has alsochanged the look and func-tionality of some of his cus-tomers’ stores. “We see adefinite move to online shop-ping as many are growingtheir online framing businesswhile also using the platformto direct their customers totheir store. We are also see-ing less floor space in the

stores allotted to machineryand more to design areas, asmany opt to send framing workout to a fulfillment center.”

Many innovations at Life-Saver are the direct result of acreative collective of its cus-

tomers that was formed some25 years ago. Among thesecustomers are the co-own-ers of Get the Picture Fram-ing in Lincoln, RI, Mike Labbeand Andy Langlois. With an

extensive background incomputer/technology havingworked as a consultant toseveral frameshops beforedeciding to open Get thePicture, 16 years ago, Mr.Labbe knew what to look forwhen choosing a softwareprogram. “For us, it was im-portant to select a vendor

who would be there in theevent that we need technicalsupport,” he says. “We wan-ted a product that wouldwork with all of our vendorsto automatically update moul-ding, mat, and fabric pricesweekly. It was also important

that it would build amailing list, scheduleorders, provide a ‘picklist’ of materials to beordered, track receiv-ables, and provide a con-cise customer invoicefree of measurements oritem/part numbers.”

Being part of thecreative collective hashelped both Get thePicture and LifeSaver,he says. “LifeSaver hasgrown with our shop,

and the company has beenvery receptive to our featuresuggestions. Twelve yearsago, we expanded the POSto add framing visualization.Eleven years ago, our shop

was the first to usetheir integrated creditcard processing fea-ture. As we added newservices, such as photorestoration, the prod-uct was able to accom-modate our needs.”

Carol Graham, direc-tor of customer rela-tions for SoftTouchSolutions Inc., devel-oper of FrameReady inPetrolia, Ontario, (www.frameready.com) inbusiness since 1994,

says that keeping one foot inthe industry helps softwarecompanies to stay ahead of what retailers need todayand in the future. “As soonas an upgrade is released,we start working on the next one,” she says. “Not only

LA ART SHOW LAUNCHES‘DESIGN’ TO CELEBRATETHE INTERSECTION OF ART AND DESIGN

LOS ANGELES—The LA Art Show, which has been afixture on the international artcalendar for over 20 years, is expanding its offerings atits upcoming show, January11–13, with the launch of Design Art, a designated areafor exhibitors of modern furni-ture, accent decor, architec-tural objects, and jewelry. Theexhibitions in Design LA Artwill be displayed in a series of circular, open-area vignettespaces to highlight the in-creasing intersections of thefine art and design worlds.“Los Angeles has emerged as a major destination for thearts,” explains show producerand partner Kim Martindale.“With Design LA Art, we arehonoring the city’s alreadyrich history in the realms ofdesign and architecture, aswell as presenting forward-looking programming aboutthe growing fusion of thesetwo disciplines. Every aspectof this space has been cre-ated to provide context onhow art and design intersect.”Shown is Morten Lassen’s“Paper 25,” 2017, an oil andspray paint on canvas, 19 by 25 inches, from RebeccaHossack Gallery, London. Forshow details, visit: www.laartshow.com; for the gallery:www.rebeccahossack.com.

ART WORLD NEWSPAGE 10

SOFTWARE: MOBILITY AND VISUALIZATION

continued on page 12

FrameReady, developed by SoftTouch Solutions Inc., is available for Windows,Mac, and iPad.

LifeSaver Software Cloud provides mobileuse on an iPad or tablet.

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PAGE 11ART WORLD NEWS

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do we incorporate our ownideas, but we listen to ourclients and watch industrytrends. For example, we de-signed a message center todigitally replace Post-it notes that has beenused as a policy andprocedures documentthat is easy to refer-ence and update.FrameReady is builton the FileMaker plat-form and when File-Maker releases a newversion, we quicklybuild these new fea-tures in our next upgrade.” In 2018,SoftTouch Solutionswill be launchingFrameReady 11 whichis an upgrade of thecurrent version, FrameReady10.2v5. Other updates in-clude a Glass Pricer thatcreates a price chart bysizes based on wholesalecosts, tiered discount fieldsfor retail productsbased on the customertype (student, teacher,etc.), and multiple shipping addressesseparate from thebilling address for corporations.

Jill and Paul Chomaof Gilded Moon Fram-ing, Millerton, NY, havebeen FrameReady cus-tomers for 16 years.Using the software isa vital part of the day-to-day running of thebusiness. “We rely on Frame-Ready to manage our pric-ing,” Mrs. Choma says. “Asour business has grown wehave looked for ways to become more efficient. Em-ployee training is essentialand FrameReady allows usto run searches on virtuallyeverything we have enteredin the software. We also

have the ability to update ourcost of materials by individ-ual supplier. This allows usto change only the one sup-plier and other suppliers stayas is. This enables us tokeep our pricing current forall our products.”

Jeannette King, presidentof SpecialtySoft, Wilming-ton, NC, (www.specialtysoft.com) believes that helpingretailers set themselvesapart from other retail op-

tions is the key to successin the industry. “Frameshopsare uniquely positioned forthe future because of thecustom nature of the framingindustry,” she says. “Theone-to-one design experi-ence and complete cus-tomization nature of ourproducts and services givesour software the ability to

deliver an extremely person-alized product like few otherindustries can deliver.”

Some recent updates oftheir Software for Retail Pic-ture Framers, POS Hardware,Software for Wholesale

Framers, Software forMulti-Site Retail, andSpecialtySoft View in-clude improved busi-ness and marketingfeatures. Also includedis optimization for Win-dows 10, an enhancedcustomer and visualdocumentation system.“Our approach is fo-cused on the businessside of the framingbusiness, thus allowingframers the freedom todesign. We believeconcise, easy to under-stand metrics are es-

sential to assisting framersin making good business de-cisions.”

Mark Roberts, owner ofEagle Creek Gallery, Sav-

age, MN, has been aSpecialtySoft customerfor 15 years. “I havebeen in the framingbusiness since 1986and the major ‘equip-ment’ purchases that Imade have been achopper, an underpin-ner, a computerizedmatcutter, and POSsoftware, in that order.If I were to open aframing business fromscratch today, I wouldmake those purchasesin the exact opposite

sequence,” he says. “I havecontinued to find ways touse the software to stream-line various aspects of thebusiness. The software hashelped me discover things Ididn’t know about my busi-ness through the use of de-tailed reports that would not

BERNIE TAUPIN EXHIBITMARKS 50TH ANNIVERSARYOF HIS COLLABORATIONWITH ELTON JOHN

ATLANTA—The world knows Bernie Taupin for his extraordinary songwritingpartnership with Elton John; a collaboration that has lasted50 years. What Taupin’s fansmay not know is that visualart has been a part of his lifefor over 15 years. For twomonths, through mid-Decem-ber, Callanwolde Fine ArtsCenter presented an exhibitof Taupin’s work, “RaggedGlory/Art Americana.” It wasparticularly fitting as EltonJohn lives in Atlanta.Through-out the show, Taupin’s artpays homage to his pride inthe U.S. and those veteranswho have selflessly served todefend it. Born in World War II England, Taupin has been aU.S. citizen since the 1980s.Shown is “Prisoners of War,”31 by 50 inches, mixed mediawith cord, flags, nails, fixative,scorch, canvas frame onpanel. In the past year, hiswork has been exhibited atPalm Beach Modern & Contemporary, Art PalmSprings, Art Market San Francisco, and more. Visit:www.callanwolde.org; forTaupin’s work, go to:www.bernietaupinart.com.

ART WORLD NEWSPAGE 12

continued on page 18

Based on customer feedback, FramingEngine.com is launching a printing/framingtool on their e-commerce website.

SpecialtySoft’s updates include optimiza-tion for Windows10 and an enhanced cus-tomer and visual documentation system.

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Manhattan art galleries andother small businesses thatpursued an intense campaignfor tax relief have achieved a major victory. In late November, Mayor Bill de Blasio, speaker Mark Viver-ito, and council member Dan Garodnick an-nounced a new bill that will makechanges to theCommercial RentTax (CRT) aimed at helping Manhat-tan’s small busi-nesses to succeed.

Heidi Leigh,owner of SoHogallery AFA, saysof this ground-breaking legisla-tion, “I’m thrilled to see thatthe process of grassrootsgovernment can effectivelycreate change that is not onlyhelpful to the entrepreneurswho have the guts and workethic to own small busi-nesses, but to the com-munity at large, thatbenefits from the well-being of unique smallbusinesses in a cookie-cutter day and age.”

Jeff Jaffe, owner ofPop International Gal-leries at The Bowery on Spring Street, whowas also a protagonistfor Commercial RentTax relief, says, “It’s a remarkable achie-vement.” His wife,Nanette Ross, workedclosely with New YorkCity Council membersto effect the CRT am-mendment and bring re-lief to an estimated3,400 Manhattan businessesthat currently pay it.

The CRT is paid by com-mercial tenants below 96th

Street and above MurrayStreet in Manhattan who pay $250,000 or more in an-nual rent. The effective taxrate is 3.9% and has, foryears, imposed an additionaloperating expense on smallbusinesses, regardless of

their income. For some smallbusinesses, what they haveowed in CRT has at timesamounted to more than theirnet annual income, putting aserious strain on their fi-

nances, states a press re-lease from the Mayor’s office.

Effective July 1, 2018, thethreshold for Manhattan’s

CRT for businesses with in-come up to $5 million will increase from $250,000 to$500,000 annual rent, withthe benefit provided on a slid-ing scale for businesses withincome between $5 millionand $10 million or paying$500,000 to $550,000 inrent. In total, the move re-duces taxes for 2,700 smallbusinesses, including 1,800that will no longer pay the tax at all. Under this move,the average business ownerwill receive between $11,300and $13,000 in annual tax relief. “Small businesses arethe lifeblood of this city,” saysMayor de Blasio. “That’s whywe designed the bill to en-sure that they’re the oneswe’re helping.”

Council member Garod-nick, who is term-limited andretired in December, was determined that the passageof this bill represent one ofhis biggest priorities. “Withstorefront vacancies soaringand retail in crisis, the CityCouncil is today taking a cru-cial step to support Manhat-tan’s small businesses,”hesaid. “For the first time since2001, we are reforming theunfair, commercial rent tax.By doing so, we are throwinga lifeline to businesses thatmake our neighborhoodsspecial and provide jobs toNew Yorkers from all five bor-oughs. This relief could notcome soon enough.”

Mr. Jaffe, who describesMr. Garodnick as “A man forthe people,” threw a surpriseparty for him and his family atPop International Galleries asa ‘thank you’ for all the coun-cil member has done. Of thecommercial rent tax relief, Mr. Jaffe, says, “I think it willmake a massive differencefor a lot of small businesses.”

RETAIL DIVERSITY PLANTO SUPPORT NYCBUSINESSES RELEASED

NEW YORK—New York CityCouncil has just released a72-page report, “Planning forRetail Diversity: SupportingNYC’s Neighborhood Busi-nesses,” providing a detailedanalysis of the challengesfaced by New York City’sstorefront business owners. It also gives a comprehensiveset of recommendations toprotect and promote retailbusinesses. Speaker MelissaMark-Viverito had called for a plan to address the issuesfacing neighborhood busi-nesses. “While headlinesoften go to major multina-tional corporations whosenames adorn Manhattan sky-scrapers, much of the eco-nomic engine of our city iscontained in the countlessstorefronts that line ourblocks. Our report sets forth a policy agenda to ensure thediversity and character of ourcity is reflected by our com-munity businesses. It is ourhope that this report will serveas a blueprint for comprehen-sive policy to foster retail diversity, affordability, and access throughout all NewYork City neighborhoods.”

Council member DavidGreenfield noted, “As oursmall businesses face com-petition from e-commerce andrising rents, the new zoningprotections and policy recom-mendations outlined in this report will ensure that localretail will continue to growand flourish... this report laysout a clear vision for protect-ing community businessesacross our city.” For the re-port, go to: https://council.nyc.gov/press/2017/12/14/1553/ or click on the URL: https://council.nyc.gov/ land-use/wp-content/uploads/sites/ 53/2017/12/NYC-Council-Planning-For-Retail-Diversity.pdf

ART WORLD NEWSPAGE 14

ACTIVIST GALLERIES ACHIEVE TAX REDUCTION

Heidi Leigh, own-er of AFA in SoHoand Chateau de Belcastel in Avey-ron, France, uponbeing conferredearlier this yearwith the Order ofArts and Lettersfor her significantcontribution to-wards furthering the arts in France andthroughout the world.

Pop International Galleries at theBowery, Manhattan, hosts a trib-ute party for Council Member DanGarodnick, center back row. Theterm-limited councilor is joined by his team and chiefs of staff celebrating his illustrious career.

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Artexpo Las Vegas is mak-ing its debut, January28–31, at the World Market

Center, Pavilion 2, to runconcurrently with the LasVegas Market. This alliancewith the Market garnersvaluable exposure for Red-wood Media Group’s Art-expo franchise, giving artsuppliers access to the mar-ket’s well-established audi-ence of home furnishingsretailers, hospitality buyers,and interior designers. “Wesee tremendous benefitsfrom linking the Artexpobrand with Las Vegas Mar-ket,” said Eric Smith, presi-dent and CEO of RedwoodMedia Group (RMG), whenthe alliance was announced.

At press time, some 64exhibitors were signed up,including publishers, artistrepresentatives, galleries,and independent artists. Andmore were anticipated.Among those scheduled toexhibit are Anna Art Publish-ing, Winn Slavin Fine Art, ArtDesign Consultants, DeljouArt Group, Progressive FineArt, Gebhardt Gallery, andTomasz Rut. The show willhave a similar look and feel toRMG’s Red Dot Miami, with10-foot walls, wide aisles, andcarpeting, affording an ele-gant ambience, says LindaMariano, managing directorof marketing for RMG.

At the time of writing, at-tendee registration for LasVegas Market, which givesautomatic entry to ArtexpoLas Vegas, was running justslightly ahead of the sametime last year which couldmean an attendance of over

50,000. “Attendees comefrom worldwide because thisis Las Vegas, but there is ahigh con-centrationfrom theU.S., westof theM i s s i s -sippi; andf r o mCanada ,Mex i c o ,and alsoA s i a , ”notes Ms.Mariano.

Amongthe rea-sons shecites asimportant to attend ArtexpoLas Vegas is because, “You’llbuild your network. It’s not

just what you know, it’s alsowho you know. With top de-signers, world-class artists,and industry leaders all gath-ered onsite, there’s no betterway to build your professionalnetwork than by being at theonly event in the space (atWorld Market Center) dedi-cated to those who view artas a builder of business.Grow your professional net-

work of artists and industrypeers by taking advantage ofall this experience has to

offer, including Meetthe Artist events,specially curatedshow programming,and live art demos.But it’s not all busi-ness. There’s anOpening Day Partyand VIP Recep-tion—a can’t-missevent!” The party is on Sunday, from 4 p.m.–6 p.m.As with all of thefour days of theshow, it will be atrade-only event.

Educational of-ferings on Sunday include:“On the Horizon in the ArtWorld,” where industry ex-

perts identify newopportunities; fol-lowed by “Market-ing Smarts forDesigners andGallery Owners,”presented by LitsaSpanos of ADC;Dream to Launch—Making the InternetWork for You; 60Tips in 60 Minutes;and Start with theArt. Monday even-ing, from 6 p.m.–8 p.m., there’s “ArtLove Fashion” andLate Night Art Partythat’s described asa global adventure

with international fine art,outstanding live musical performances, and food, aswell as fashion featuringcouture designers fromaround the world.

To register to attend Art-expo Las Vegas, and for fur-ther information on the show,visit the website: www.art expolasvegas.com/attend/.

MICHAEL INGBARGALLERY: GIVINGARTISTS A CHANCE

NEW YORK—This holidayseason, Michael IngbarGallery is hosting a group exhibition, “You Should Be an Artist!” The work of 14 newemerging artists is featured in the show.

“The reason for this show isunusual,” says Michael Ing-bar. “Basically, I've been toldby two people recently how I changed their lives, one isan artist, and the other a stu-dent who decided to study art rather than business. Afterhearing these life changingstories, I decided, why not do more of this while I can...” For the past seven years,since he turned 65, Mr. Ingbarhas been trying to close hisgallery. “But how do you leavethe excitement, art, and people that are involved in the day-to-day operations?”he muses. There is also thequestion of the inventory heowns, and what to do with it.“I've been told it’s hard to re-tire as an art dealer, and it is!” he says. But meanwhile, he can give emerging artists a chance to show their workin a New York City gallery setting.

In this first show of its kindthat he has hosted, everyoneon the gallery’s mailing list ofabout 8,000 was invited tocreate a piece of art to enterinto the selection process for the exhibition. And manygems were found. The showincluded affordable works inacrylic, oil, mixed media, andphotography featuring land-scapes, architecture, abstract,and portraits, among othersubjects. There was an excel-lent turn-out on opening night,and sales too. For more infor-mation on the gallery, visit:www.michaelingbargallery.com or call (212) 334-1100.

ART WORLD NEWSPAGE 16

ARTEXPO LAS VEGAS AT LAS VEGAS MARKET

Anna Art Publishing,Concord, Ontario,presents “Above the Stars” by AnnaRazumovskaya, an oil on canvas, 80 by72 inches, retailing for $40,000. Visit:www.anna-art.com.

“Marilyn” by Tomasz Rutis an oil painting, 36 by 48 inches, retail $32,000:www,tomaszrutstudio.com.

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be possible to compile if allour sales data was simplypaper invoices. I recentlybegan using a detailed re-port that shows what oursales are by hour of the dayand day of the week to helpanalyze what hours to beopen in order to best serveour customers.”

Shea Farley, CEO of FramingEngine.com, LakeElsinore, CA, says that feed-back from customershas centered aroundthe need to attractand maintain onlinesales. “I don’t thinkanyone can deny thatover the last 10 yearswe have all seen anoverwhelming increa-se in online sales,” hesays. “In 2016, onlinesales of physicalgoods amounted toover $360 billion, andwill only increase. Ifyour business is sell-ing products, thenyou will need to find away to sell them online be-cause it is a necessity.”

FramingEngine.com is laun-ching a new printing andframing tool on their e-com-merce website, that pro-vides custom framers andprinters with the immediatesolutions they need to ad-dress their customers’ con-cerns. (www.framingengine.com) The consumer can up-load the image from the con-venience of their home andtake it into the online designcenter. Here they will be ableto select from a range ofsizes or create a customsize, then view the imageframed, as a canvas wrap,printed on metal, mountedon acrylic, or many other op-tions the site owner wouldlike to offer. The key to this

new design tool is keepingthe customer engaged withthe design process, neverhaving to leave the windowuntil purchase. This is the keyto generate more sales.”

Steve Dodd, president ofNorthwest Framing in Seat-tle, has been a Framing Engine.com customer for sixyears and in that time haswatched his software needsevolve. “Retail framing storesmust have an e-commercesite to compete moving for-ward,” he says. “There are

so many companies sellingart and framing products on-line, you are at a significantcompetitive disadvantage ifyou do not have an e-com-merce site. You don’t evenhave to provide back-endprinting services, you canpartner with a company thatdoes white label fulfillment inprinting and framing.”

Veevart, located in Brook-lyn, NY, (www.veevart.com)is a young Cloud-based soft-ware company that has part-nered with Salesforce.comto handle inventory, transac-tions, e-mail marketing, man-age clients using a CRMplatform, event planning, andoffice management. Founderand managing director Anto-nio Velasco says that thecompany, which debuted in

2014, started with only a fewcustomers and has grown toover 150 worldwide. “Art gal-leries need to work closelywith their environment: artists,customers, vendors, muse-ums, and other cultural cen-ters, in order to grow,” hesays. “At the same time,they need to protect theirs,and their customer’s, infor-mation.” Veevart’s softwarefeatures six regular updatesevery year to meet theneeds of its customers—three from Salesforce,three from Veevart.

Sandra Pelletier,principal of SorelleGallery Fine Art withthree locations: NewCanaan, CT; and Al-bany and SaratogaSprings, NY, has trieddifferent software pro-grams to see whichwas the best fit for hergalleries. She is a cur-rent Veevart customer.“I am very technol-ogy-forward and havepurchased four differ-ent programs since2009,” she says.

“None had given me what Ihave required, or worked asthey were sold to me.” Someof the hurdles included aprogram not being Cloud-based, some were clumsy torun and were not user-friendly, some were expen-sive and not reliable. “Iresearched for a few yearsand found Salesforce to bea viable company/softwareand was not necessarily forjust art galleries, but cus-tomizable for any type of com-pany. Veevart has helped tomake it customized to what Ineed to run my business.”

Thomas Freitag of EasyVision, located in Kowloon,Hong Kong, (www.vframer.com) touts the importance

SUKHUM OFFERS ARTWORK TO SUPPORTBEAUTIFUL PROJECT

MINNEAPOLIS—PamelaSukhum, whose work is rep-resented by Infinite Vision, is offering a selection of herpaintings and prints to sup-port the Beautiful Project.The mission of this organiza-tion, founded by Sukhum, isto fulfill individuals’ needs,particularly those living inchallenging circumstances,for self-expression. The pur-chase of art will go towards: • The Hunger Project, an organization that supports resource-poor communitiestowards self-sufficiency.• Support for the upcomingBeautiful Project trip in Juneto Kampala, Uganda, workingwith One School at a Time, aBoulder, CO-based organiza-tion that works directly withcommunities to build schoolsfor girls. “We will be creatingart and community muralswith the girls using art-makingas a creative and self-empow-ering tool in their lives.”• Financial support for thecontinuing educational schol-arships for three children inRakai, Uganda. Shown is“Koi,” an original painting, 24 by 30 inches, retailing for$7,600. To view the availableartwork for the Beautiful Project, visit: www.the-beautiful-project.com or e-mail Pamela Sukhum at:[email protected] orcall her at (612) 207-8148.

ART WORLD NEWSPAGE 18

Veevart’s Cloud-based software allows retailers to showcase inventory and serviceson any mobile device, in or out of the shop.

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Tru Vue continues its celebra-tion of custom framers withWest Coast Art and FrameExpo events and activities fo-cused on customer apprecia-tion. Attendees at the WCAFExpo in Las Vegas, January22–24, are invited to visit theTru Vue booth, #605, to viewand vote for their favoritepiece to win The Sixth AnnualTru Vue Framing Competi-tion. This year the finalistswere challenged to create aone-of-a-kind framing projectfeaturing textile artworksfrom Chilean artist AndreaBarrios Aguilar commissionedspecifically for the competi-tion. Also on display will bepieces from custom framersfeatured in the current TruVue advertising campaign.

At the booth, customframers will learn how toenter to win the company’sthird Retail Boot Camp,“Driving Footsteps to YourDoor with Meg Glasgow,”which will feature a one-on-

one consultation with thecustom framing marketingexpert on how to engage thelocal community to generatefoot traffic and sales.

Visitors to the booth alsowill receive a special give-away with the chance to winprizes, such as limited edi-tion point-of-purchase dis-plays and products.

“Something we hear fromcustomers is how much see-ing the framing competitionpieces inspires them in theirwork,” says Jen Gramm, di-rector of marketing. “Eachyear we try to feature otherpieces from framers in ourbooth, and we’re excited to turn the spotlight on the framers who are in-cluded in our recent ads andblog posts.”

On Tuesday, January 23,

at 5 p.m., Tru Vue will host acustomer-appreciation re-ception where attendeescan enjoy a free cocktail andhear the Framing Competi-tion results.

“Our 70th anniversarykicked off last year with afocus on our company his-tory, and this year we are fo-cused on the recognition ofour customers who havehelped us achieve that mile-stone,” says Ms. Gramm. “Itis so rewarding to be able toconnect with our customersface-to-face at WCAF Expoand strengthen these rela-tionships we value so much.”

Tru Vue, located in Mc-Cook, IL, and Faribault, MN,is a manufacturer of high-performance glazing prod-ucts for the custom pictureframing and museum mar-kets. Tru Vue is a subsidiaryof Apogee Enterprises Inc.(Nasdaq: APOG). Visit:www.tru-vue.com.

BANOVICH WILDSCAPESFOUNDATION AND SEWESHOW COLLABORATE TOPRESENT CONSERVATIONEXCELLENCE AWARD

CHARLESTON, SC—Banovich Wildscapes Foundation, a non-profit established by artist JohnBanovich, and the South-eastern Wildlife Expositionhave teamed up to acknowl-edge exceptional contribu-tions to wildlife and natureconservation with the inaugu-ral Award for ConservationExcellence (ACE). The winnerwill be announced among fivefinalists at the ACE ceremonyon February 14 in Charleston,just before the SEWE showwhich runs February 16–18.

The mission of ACE is tohonor a legacy of conserva-tion through recognition ofmen and women who havededicated their lives to con-servation and the sustainabil-ity of the world’s remainingwild places and species. Theaward will recognize a con-servationist’s long-term com-mitment to making our planeta better place, and empowerpeople to advance wildlifeconservation.

The winner will be awarded a $100,000 cash prize spon-sored by The Cabela’s Out-door Fund & Cabela FamilyFoundation; the runners upwill receive a $5,000 cash re-ward sponsored by Bass ProShops and all five will receivea $5,000 Cabela’s gift certifi-cate. To learn more, visit:www.sewe.com/ace or:www.wildscapesfoundation.org/ace-award/about.

ART WORLD NEWSPAGE 20

TRU VUE TO HONOR FRAMERS AT WCAF EXPO

of having an attractive and ac-curate visualizationtool when presentingframing options. “Oursoftware, vFramer,has a new MuseumFrame Builder whichenables framers, andconsumers online, tocreate and show clo-sed corner framesusing an inventory ofhundreds of styles.Once designed, theconsumer can bringit into a frameshop intheir area that is listedon the website. Visu-alization tools have becomesuch a big part of the indus-try today and custom fra-

mers, designers, and consu-mers have become our mainclients,” Mr. Freitag says.Those in the art and framing

industry that use software torun their business find it tobe one of the most important

tools. “I cannot imagine run-ning a frameshop today, with-out such a tool,” Get the Pic-ture Framing’s Mr. Labbe says.

“It is probably the mostimportant tool in theshop. The time wewould spend to manu-ally process price in-creases, and moneyleft on the table by notdoing so in a timelymanner, easily coverthe small monthly fee.The software also letsus know when some-thing is discontinued,so we don’t disappointour customers or havethem make an alternatechoice.”

Koleen Kaffan is managingeditor of Art World News.

Easy Vision’s vFramer software features aframe builder featuring hundreds of framestyles and matboards to choose from.

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The West Coast Art &Frame Expo, January 22–24,at the Paris Las Vegas Hotel& Casino in Las Vegas is ex-pecting a fully-booked showand an anticipated atten-dance of more than 4,500people. At press time, over165 exhibitors had commit-ted to the show of which20% are international, and20% are new to the event—a number that is expected toincrease by the time theshow opens.

Produced by HobbyPubco, the three-day trade-only event is held in conjunc-tion with the NationalConference which begins aday earlier on January 21,offering over 100 seminarsand workshops, including a number of new introduc-tions. The PPFA AnnualConvention also takes placeat this time, with networkingevents, seminars, and CPF,MCPF certification.

Show director DeborahSalmon says the strongsign-up for the Conferenceis an indication that atten-dance will also be strong.She says there is particularinterest in the digital printingand photography classes.The first class to sell outwas the Nighttime Photogra-phy Photo Walk. New forthis year are Keynote sessions that start early inthe morning, 8 a.m.–9:30a.m. They include a seminaron Monday morning led byJay Goltz, owner of ArtistsFrame Service, on “CreatingYour Brand: A More Deliber-ate Approach to BuildingYour Business;” and on Tues-day morning, Chris Perez, amarketing and communica-tions professional with abackground in the framing in-dustry, hosts a seminar on

“Today’s Online MarketingChallenge: Navigating theCustomer Scavenger Hunt.”There will also be catered

lunch and learning sessions,such as Suzanne Smeaton,frame historian and consult-ant, speaking on Monday

on the topic: “The PerfectMarriage of Painting andFrame;” and on Tuesday,Jay Kogan, owner of Houseof Frames, on the topic:“Frameshop Success: Loca-tion, Leasing and the Art ofNegotiation.” Also new thisyear, Ken Baur, president ofKB Consulting, hosts theseminar: “Competing in aChanging Industry: The NewModel for Success,” spon-sored by Larson-Juhl.

Returning this year is ahighlight of the show, Lar-son-Juhl’s Design Star cele-bration, taking place onMonday evening. Hundredsof framers took on the chal-lenge of crafting uniqueframe designs with a mys-tery basket of required fram-ing ingredients. As usual, thepanel discussion led by JayGoltz: Successful Retailing,takes place on Wednesdaymorning before the showopens.

Of the objective in select-ing Conference topics, Ms.

Salmon says, “We are tryingto help retailers remainstrong. So we focused onbringing new, fresh ideas.”For instance, Darlene Grace,CPA, who has an MBA, ishosting an accounting semi-nar on Tuesday, “AccountingTips for Small Businesses,”talking about possible taxchanges in light of new taxlegislation. Another newspeaker is Eric Joseph, tak-ing a class sponsored byCanon USA on Monday,“The World of Inkjet Paper,”on choosing the right paperfor printing artwork and photography—and how thechoice of paper affects thequality and look of theprinted image.

“I think in today’s environ-ment where it is so easy toconnect with people throughe-mail and social media, thatit is important at least once a year to attend an industrytrade event where, if youlearn one important thing to make your business better, it will be worth thetrip,” Ms. Salmon observes.“There is no other place(than WCAF Expo) whereyou can get education andclasses specifically tailoredto our industry.”

Bruce Gherman, publisherof Picture Framing Maga-zine, producer with HobbyPubco of the show, adds,“This is a visual industry and(at the show) you get toshop and customize yourline with art and moulding.Where else do you get totouch and feel it, and makegood decisions for yourbusiness?”

For registration and tosign up for seminars, visitthe WCAF Expo website at:www.wcafshow.com.

FRAMERICA EXPANDSTUNGSTEN ALLOY

YAPHANK, NY—Framerica’sTungsten Alloy, a texturedmetallic with the look of steel,is expanding its profile range.It will be available in virtuallyall profiles ranging to 3inches. “All of the Alloys havebeen outstanding,” notesJosh Eichner, executive vicepresident. “Expanding therange was an obvious pro-gression.” Alloys are availablein copper, tungsten, and platinum, all true to their descriptive badging. For moreinformation, call (800) 372-6422 or visit the website:www.framerica.com.

PERLITA WITH BEADEDACCENT FROM PRESTOFRAME & MOULDING

BETHEL, CT—Presto Frame& Moulding introduces Perlita, featuring a profile thatslopes inward to a beaded accent on the lip. It is 7/8-inchwide and available in starkwhite, silver, gold, and black.For further information, call(800) 431-1622 or or click on the website address: www.prestoframe.com.

ART WORLD NEWSPAGE 22

WCAF EXPO: THE PLACE TO LEARN AND SHOP

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PAGE 24 ART WORLD NEWS

MARKETING

by Maria BereketThe Information Age, oncedriving everything, is nowconsidered an historical phe-nomenon. Today, we live inthe Connection Economy: aplace that rewards value cre-ated by relationships andfostering of connections,rather than assets and“stuff.” The bigger-better-faster desires of businesshave been replaced with thedepth of what you know andhow that knowledge influ-ences the connections youmake. This phenomenom iswhat is bringing down thelargest brick-and-mortar re-tailers, and growing thesmallest of niche businessesacross the country. Socialmedia has become the circu-latory system of marketingtoday, and although it mayseem like pointless chatter,there are serious conversa-tions going on that are sell-ing art. Thousands of dollarsof art.

Events Matter: An inter-esting statistic showing thevalue of attracting elusivemillennials, the largest Amer-ican generation, into yourgalleries is that one in five ofthem have spent $500 ormore at arts events, accord-ing to Kelton Global Re-search. This experience ofattending an event inhouse iswhat has turned thingsaround for some galleries.And I am not talking aboutthe old “wine and cheese”days of the 1990s. Events

today can turn a generationhungry for the arts into collectors. According to Advertising Age, 74% of mil-lennials believe that the artsare relevant to their genera-tion. And if you take that in-terest one step further, onaverage, 40% of millennialsbelieve that buying art is agood investment.

This Is a Busy andDistracted Generation:To capture their attention,

events need to be well de-signed. According to eventorganizers, 40% of millenni-als say that if the invite orevent page is ugly, theywon’t attend. So make sureyou are using current designtrends in everything you pro-duce. And remember that nomatter how eye-catchingyour RSVP sites are, mostmillennials cannot commit inadvance and many of themwill get tickets on the day ofthe event. So keep remind-ing them and don’t be dis-couraged if only a few showup because…

Events Must Be Share-Worthy: That means thatthis generation likes to dothings in packs, either at the

event or in the sharing of ma-terials and pictures before,during, and after. Make surethat you offer many opportu-nities for them to share theexperience. Have links, mul-tiple social sites in play, andselfie stations where theycan take pictures and boastabout the experience longafter they are home. Keep inmind that experiences liveonline for months, evenyears, as social sites are re-minding us to remember!

Think of InterestingFood: This is a hungrygeneration that typicallydoesn’t like to spend time oncooking. Therefore, youmust have things to nibbleon to bring in the crowds.Think about the explosion oftaste testing that is drivingthe boutique grocery marketthese days. You need inter-esting, appetizing, and funfoods to enhance the experi-ence of art. Throw in a col-lection of local craft beers,and you will have thembuzzing about your galleryand its events on socialapps.

The Hashtag: This incred-ibly powerful search tool hasmore power than the bou-

quet of balloons outside yourdoor. Almost 86% of artevent attendees, accordingto Kelton Global Research,will find you via online ads,blog posts, and social shar-ing. Hashtags make theevent relevant, searchable,and give it that share-worthyelement that drives 48% ofmillennials to share the de-tails with their family andfriends, according to PewResearch. Being onlinemakes your event legit, butincluding a hashtag makes itanother way to be found.

Make it About theDress: Ask people to dressup. Remember when wedressed up for work andthen went casual to go out?Well, the reverse is truetoday. Make it about color, ortheme, or just wearing thatawesome party outfit youjust had to have! Give yourattendees a reason to go outwith friends and of course…

Take and Post Selfies:Millennials invented theselfie, but did you know thatthis is the connection part ofmaking your event some-thing that art goers want toshare with others? Atten-dance isn’t just about the ex-perience of what you aresharing, it is also about con-nections that are strength-ened by sharing thatexperience and asking forfeedback. Have a selfie stick,

CREATING ART EVENTS TO ATTRACT MILLENNIALS

continued on page 26

Some 74% of millennials believe thatthe arts are relevant to them. Eventscan turn a generation hungry for the

arts into collectors.

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PAGE 26 ART WORLD NEWS

MARKETING

a selfie poster with yourhashtag on it, and a specialcorner where attendees canindulge and advocate for you!

Do not underestimate thesocial media bragging rightsthat are created by thesemoments.

Take and Post Photos:One of the best things youcan do for the continued lifeof your events is to havesomeone taking photos. Welive in a red-carpet worldthat is documented at everysingle second—so indulgeyour guests and build a fol-lowing too by taking pic-tures and then posting themfor guests to tag andshare—a job that is done byoffering them your eventhashtag. This can make asmall event seem like agrand affair with all the pub-licity shots that follow.

Incorporate Play: Duringyour event, you want to besure to have something forpeople to do. Have sketch-pads, hunt and solve ques-tions, and a few specialgive-aways to make theevening even more enjoy-able and fun. Some 73% of

millennials who choose to at-tend an event make their de-cision based on a specialspeaker or themed topic forthe night. Do not make thisabout buying art. Make itabout teaching and the im-portance of playful interac-tions. The buying will come;be patient.

Make the Free StuffMatter: The coolest thing

that people remember aboutevents are those little giftbags that further the experi-ence once the event is longgone. Chocolate paintbrushes, refrigerator framemagnets, tiny sketchbooks,artsy postcards with memo-rable quotes, and of course,

all of your social sites andmemorabilia of the show thatnight including the artists, thecraft beers, the recipe for thebruschetta, etc.

Keep in Touch: Alwaysask for e-mails and sign-upsfor your interesting and con-sistent blogs and newslet-ters. Millennials want to feelspecial. They crave educa-tion and engagement with

others so give them whatthey want.

Write articles, post pho-tos from your events, andstay in touch with each andevery person who took thetime to reach out to youwith likes, comments,RSVPs, and of course, forthose who showed up.

Experiences Rather thanGoods: This generation val-ues the experiences of theworld, not the products itcreates, so don’t miss outon hosting events becauseyou think it won’t meansales. Art is in demand,therefore: Educate, Enter-tain, and Ask. They will buy,and when they do, they willshare it with others. That isthe ultimate reward.

#Millennials #ArtEvents#SocialMedia #Art

DesignBearMarketing.comis a Digital Marketing Com-pany led by the creativetaskmaster, Maria Bereket.Maria is passionately curi-ous and innovative, is dedi-cated to teaching andtraining businesses and pro-fessionals on the impor-tance and process of DigitalInbound Content Marketingand Thought Leadership.Our goal is to educate, train,support, and offer insightsand solutions for growth byestablishing a social voice inthis new global, digital mar-ketplace. Connect with uson Twitter: @mbear88 or e-mail: [email protected].

Don’t miss out on hosting events because you think it won’t mean sales.Art is in demand. Therefore: educate,

entertain and ask.

MILLENNIAL EVENTS continued from page 24

Congressman Jerrold Nadler(D-NY), has praised the pas-sage by the U.S. House ofRepresentatives of the bi-partisan Register of Copy-rights Selection andAccountability Act.

He says, “This legislationwill strengthen the CopyrightOffice and make it more ac-countable to Congress byturning the Register ofCopyrights into a Senate-confirmed position.”

Mr. Nadler, who is a seniormember of the House Judici-ary Committee and rankingmember of the subcommit-tee on Courts, IntellectualProperty, and the Internet,adds, “It is appropriate thatwe passed it on World Intel-lectual Property Day (April26) when we recognize thetremendous contribution thatintellectual property laws—including copyright—maketo our economy and to ourcreativity.”

He notes that this Bill rep-resents the first step to-wards modernizing theCopyright Office for the21st. century and providingit with the flexibility and inde-pendence it needs to serveall members of the copyrightcommunity effectively.

“I hope that the Senatewill pass it soon,” he adds.The Bill was passed by theHouse with an overwhelmingmajority.

BILL TO REINFORCE COPYRIGHT OFFICE

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PAGE 28 ART WORLD NEWS

CALENDAR

January 10–14: LA ArtShow, Los Angeles Conven-tion Center, Los Angeles.Visit: www.laartshow.com.

January 17–21: Art PalmBeach, Palm Beach CountyConvention Center, PalmBeach, FL. Contact NextLevel Fairs at: www.nextlevelfairs.com/artpalmbeach orcall (305) 490-4584.

January 21–24: PPFA Annual Convention, Paris LasVegas Hotel & Casino. For attendee registration, visit:www.wcafshow.com.

January 22–24: WestCoast Art & Frame Expo,Paris Las Vegas Hotel &

Casino. (National Confer-ence begins on January 21.)Produced by Hobby Pub Co.Visit: www.wcafshow.com orfor questions on the tradeshow, e-mail: [email protected], and on the Nation-al Conference, e-mail: pfm [email protected].

January 25–28: Art LosAngeles Contemporary, TheBarker Hangar, Santa Mon-ica, CA. Produced by FairGrounds Association. Visit:www.artlosangelesfair.com.

January 26–28: stARTupArt Fair Los Angeles for inde-pendent artists, at The Kin-ney, Venice Beach, CA. Visit:www.startupartfair.com.

January 28–31: ArtexpoLas Vegas, Pavilion 2, LasVegas Market, Las Vegas.Produced by RedwoodMedia Group. For further information, e-mail: [email protected] or visit:www.artexpolasvegas.com.

January 28–February 1:Las Vegas World Market,World Market Center, LasVegas. Visit the website:www.lasvegasmarket.com.

February 15–19:Art Wyn-wood, One Herald Plaza atNE 14th Street, Miami. Pro-duced by Art Miami LLC.Visit: www.artwynwood.com.

February 16–18: South-

eastern Wildlife Exposition,Charleston, SC. Visit thewebsite: www.sewe.com.

February 16–19: Art PalmSprings, Palm Springs Con-vention Center, PalmSprings, CA. Produced byUrban Expositions. Visit:www.art-palmsprings.com.

February 28–March 4:The Art Show, Park AvenueArmory at 67th Street, NewYork. Organized by the ArtDealers Association of Amer-ica: www.artdealers.org.

March 8–11: The ArmoryShow, Piers 92 and 94, NewYork City. Visit the website:www.thearmoryshow.com.

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ART WORLD NEWS PAGE 29

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“City Lights NYC” by Rod ChaseImage Size: 30” x 30”$58

Image Conscious

www.haddadsfinearts.comE-MAIL: [email protected]

3855 E. Mira Loma Ave., Anaheim, CA 92806

“Repose”by E. Jarvis

Image Size: 26” x 26”Also available as

a custom size giclée.

800.942.3323Fax: 714.996.4153

Haddad’s Fine Arts Inc.

800.532.2333 www.

imageconscious.com

407.240.1091

www.sdgraphics.com www.sundancegraphics.com

800.228.0928www.editionslimited.com

800.852.3662

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PAGE 30 ART WORLD NEWS

WHAT’S HOT IN OPEN EDITIONS

Strange Emotions

“Strange Emotions” by Victoria Brownis a large format custom giclée measur-ing 30 by 40 inches and retailing for$142. Also available as POD. For furtherinformation, call A.D. Lines in Monroe,CT, at (800) 836-0994 or visit the web-site at: www.ad-lines.com.

Here are the best selling prints from the month of

November

Marsh Heron I

“Marsh HeronI” by Tim O’Toole is anopen editiongiclée mea-suring 22 by28 inches, retailing for$75. PhoneWorld ArtGroup inR i c hmond ,VA, at (804)

213-0600 or go to the website located at:www.theworldartgroup.com.

Tropical Watercolor

“Tropical Watercolor” by NolaJames measures 20 by 16 inchesand retails for $18. Telephone Sun-Dance Graphics, located in Or-lando, FL, at (800) 617-5532 forfurther information, or go to thecompany’s website located at:www.sdgraphics.com.

Low Tide 2

“Low Tide 2” by Craig TrewinPenny measures 27 by 27 inchesand retails for $35. Also availableto resize and print on canvas. For further information, phoneImage Conscious, San Francisco,at (800) 532-2333, or go to the website located at: www.imageconscious.com.

Purlieu – Mellow

“ P u r l i e u –Mellow” byPaul Duncanmeasures 30by 40 inchesand retails for$70. Imageavailable inmultiple sizes.Te l e p h o n eRosenstiel’s,London, at(011-44) 207352 3551 for

further information, or go to the website at:www.felixr.com.

Today is a Good DaySucculent Wreath“Today is a Good Day, SucculentWreath” by Cindy Jacobs meas-ures 12 by 12 inches ($12). CallPenny Lane Publishing, NewCarlisle, Ohio, at (800) 273-5263,www.pennylanepublishing.com.

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ART WORLD NEWS PAGE 31

Soft Teal Splendor

“Soft Teal Splendor” by CarolRobinson measures 24 by 24inches and retails for $30. For fur-ther information, call Galaxy ofGraphics, East Rutherford, NJ, at(888) 464-7500 or go to the web-site: www.galaxyofgraphics.com.

Candy Canes

“Candy Canes” by Jennifer Pughmeasures 12 by 12 inches and re-tails for $12. Telephone SagebrushFine Art, Salt Lake City, Utah, at(800) 643-7243 or visit the com-pany’s website located at: www.sagebrushfineart.com.

FashionSketchbook VII“Fashion SketchbookVII” by Anne Tavolettimeasures 12 by 36inches and retails for$21. For further infor-mation, telephone WildApple in Woodstock,VT, at (800) 756-8359or go to the website located at: www.wildapple.com.

Gold Patterns VI

“Gold Patterns VI” by BJ Lantz measures11 by 14 inches and retails for $10. CallGango Editions, Portland, OR, at (800)852-3662, www.gangoeditions.com.

Brooklyn Bridge Cityscape

“Brooklyn Bridge Cityscape” by MarieElaine Cusson measures 36 by 24 inchesand retails for $35. Call Roaring Brook Art,Tarrytown, NY, at (888) 779-9055 for moredetails, or visit the company’s website at:www.roaringbrookart.com.

New York, New York – 23

“New York,New York –23” byJ a m e sB l a k ew a yhas an imagethat meas-ures 40 by13 1/2 inches and a retail price of $30. Call Blakeway Worldwide PanoramasInc., located in Minnetonka, MN, at (800) 334-7266 for more information, or go to the company’s website located at: www.panoramas.com.

Here are the best selling prints from the month of

November

DEC17-NOE-pg2_Layout 1 1/10/18 2:17 PM Page 1

Art World News

WELLSPRING COMMUNICATIONS OFFERS

Book and CataloguePublishing

Marketing opportunities, such as e-mail blasts and advertising.

A trade magazine known as the independent news source for the art and framing industry.

Also, available at:

Contact John Haffey at 203.854.8566 or send an e-mail to: [email protected]

www.artworldnews

.com

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CLASSIFIEDS

ART WORLD NEWS PAGE 33

Small Ad

Classified Advertising WorksTo learn more about affordable

advertising rates in Art World News magazine,

call John Haffey at 203.854.8566 or e-mail: [email protected].

BIGResults

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ADVERTISERS

PAGE 34 ART WORLD NEWS

Art World News, (ISSN 1525 1772) Volume XXII, Number 9, is published 10 times a year by Wellspring Communications, Inc., PO Box 129, Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.900.0225). Single copy price $10. Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.

COMPANY LISTING PHONE PAGE COMPANY LISTING PHONE PAGE

Art Dealer Show ................................................................19

www.artdealer.show 415.334.6605

Artexpo Las Vegas ............................................................13

www.artexpolasvegas.com [email protected]

Bon Art ..............................................................................6

www.bonartique.com 203.845.8888

Crescent ..........................................................................17

www.crescentpro.com/couture 888.293.3956

Afsaneh Djabbari-Aslani ......................................................7

www.afsanehdjabbari-aslani.com 203.722.3320

Framerica ....................................................................1, 36

www.framerica.com 800.372.6422

Frame Destination ..............................................................33

www.framedestination.com/gp 972.479.1188

Framing Fabrics ................................................................15

www.framingfabrics.com 800.832.2742

Gango Editions..................................................................29

www.gangoeditions.com 800.852.3662

Haddad’s Fine Arts Inc. ......................................................29

www.haddadsfinearts.com 800.942.3323

Image Conscious ..............................................................29

www.imageconscious.com 800.532.2333

Walid Jaklis ......................................................................11

E-mail: [email protected] 703.624.8627

Mary Johnston Studio ........................................................11

www.maryjohnstonart.com 317.730.7221

Max Art Productions LLC ....................................................33

www.maxartpro.com 702.478.3305

Michelangelo Moulding ........................................................4

www.michelangelomoulding.com 877.422.8812

Park West Gallery..............................................................23

www.parkwestgallery.com 800.521.9654

Pease Pedestals ................................................................23

www.peasepedestals.com 847.901.4440

Penny Lane Fine Art & Licensing ............................................3

www.pennylanepublishing.com 800.273.5263

Road Show Company ........................................................28

www.roadshowcompany.com 305.458.3000

Ten Plus Inc. ......................................................................27

www.tenplusframes.com 888.944.8899

Thomas Charles Editions ......................................................2

www.thomascharleseditions.com 623.582.4500

Tru Vue Inc. ......................................................................21

www.tru-vue.com 800.621.8339

Wall Moulding ..................................................................25

www.wallmoulding.com 800.880.9315

Wellspring Communications ................................................32

e-mail: [email protected] 203.854.8566

West Coast Art & Frame Expo ..............................................9

www.wcafexpo.com [email protected]

Wild Apple ......................................................................35

www.wildapple.com 800.756.8359

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