Soft Feather

8/14/2019 Soft Feather

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SOFT FEATHER



“Public relations helps an organization and itspublics

adapt mutually to each other.”



• , ,nticipating analyzing and interpreting public opinion.ttitudes and issues

•

•• , ,esearching conducting and evaluating on a continuing

,asis programs of action and communication to achieve the nformed public understanding necessary to the success of

’ . ;n organization s aims These may include marketing; ; ,inancial fund raising employee community or government; .elations and other programs

•

• ’lanning and implementing the organization s efforts to. ,nfluence or change public policy Setting objectives

, , ,lanning budgeting recruiting and training staff— ,eveloping facilities in short managing the resources

.eeded to perform all of the above



HIERARCHY



PUBLIC RELATION STRATEGIES

•

.ffectively manage program cycle•

• .ecognize importance of relationships

• ncrease proportion of activities that affect program.nfrastructure

•

• .reate environment to support individuals and groups

•

• .reate empowering opportunities

•

• .reate many program opportunities



• ffective internal communications starts with basic skills in, , .istening speaking questioning and sharing feedback

•

• ound meeting management skills go a long way toward ensuring

, .ffective communications too

• .ach person taking responsibility to assert

INTERNAL COMMUNICATION

EXTERNAL COMMUNICATION• he exchange of information and messages between an organization

, ,nd other organizations groups or individuals outside its formal.tructure

• .he communication should be straight and to the point• - - , ,t includes face to face meetings print or broad cast media

.lectronic communication technologies such as internet• , ,t includes public relation media relation advertising and

.arketing management



• .ave a clear objective•

• .esearch your audience•

•

. .lan Begin planning the event at least six months before

•

• . .ssue proper invitations Many people will not RSVP You will have.o chase and chase again

• .void noise•

• .ecord the event

• ’ .on t pick a day that clashes with national holidays•

• ’ .on t ask people to attend at short notice

•• ’ .on t time your event so it conflicts with a more popular event

• ’ .on t assume the weather will be perfect

• ’ .on t give tacky gifts

DO’S

DON’Ts



FINAL NOTE

•AN ORGANISATION’S REPUTATION IS CRITICAL TO THE STRENGHT OF ITS

RELATIONSHIPS WITH STAKEHOLDERS.•

•

•

•PUBLIC RELATION IS ONE OF THE MOST AFFECTIVE MC FUNCTIONS TO BUILDAND MAINTAIN IT.



• & ( & )ohnson Jonhnson J J should pursue new products and markets.evelopment

•

• & &J should continue investing into R D of new products and.arkets development

•

• -he best way to achieve this without hurting short term earning nd profits is to harvest the existing companies of the industrial

. . % . %ivision Those companies account for only 4 1 of sales and 2 8

& .f operating profits and do not fall under J J core competencies

& ,his will allow J J to avoid external venture capital thus& .eeping control over new companies within J J family

• ncreasing budgets will allow companies to accelerate the rate of& .D

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Soft Feather

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