Sociology & Technology of social media
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All Interviews Are Meetings Where Conversations Are Exercises In Solution Selling The Sociology & Technology of Using Social Media To Get Those “Meetings” 1 [email protected] | www.NextLevel-Marketing.com
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All meetings are exercises in *Solution Selling*. Develop the social media mindset for effective results. Use social media effectively to have those meetings with the right words and perspective. (This is class #3 in a series). ~H.
Transcript of Sociology & Technology of social media
All Interviews Are Meetings Where Conversations Are
Exercises In Solution SellingExercises In Solution Selling
The Sociology & Technology of Using Social Media
To Get Those “Meetings”[email protected] |
www.NextLevel-Marketing.com
The REAL Situation is... CONTEXT & FOCUS
• Interview/Conversations are – Solution Selling Exercises,– Determining Your
• Strengths, Motivation & Fit
• Your host may throw up barricades– Making it difficult:
1. To get to “reach” them --
2. Even when your “common” goals are in-sync.
2www.NextLevel-Marketing.com
The Truth!
1. Strengths2. Motivation3. Fit
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The Truth!
1. I’ve done...S
1. Can you do the job? (S)
2. Will you love
1. Strengths2. Motivation3. Fit
1. I’ve done...S2. I am………M3. I have…….F
2. Will you love the job? (M)
3. Can we tolerate working with you? (F)
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The 2 Objectives For FOCUS
1. “Reach” them w/Solutions to..
2. Identified goals that3. Address S.M.F.
• Using Social Media Effectively
• Having S.M.F. words3. Address S.M.F. • Having S.M.F. words• Putting conversations
in “Solution Selling” context
The Approach6
Business Goals Are Obvious P-I-R-C
Budget1. Top Line Revenue (Increase)2. Expense (Reduction)
==============3. Bottom Line (Management)
• Prevent• Improve• Reduce • Change
[email protected] | www.NextLevel-Marketing.com
Goals Aren’t Always In-Sync
• Your S.M.F. • Their
Solution
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Solution Context
Goals Aren’t Always In-Sync
• Your S.M.F. • Their
Solution
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Solution Context
• “…so user-friendly that it's going to be an inarguable game-changer. It aggregates content in an innovative
Buzzword Example
It aggregates content in an innovative fashion and integrates seamlessly with existing infrastructure.”
[email protected] | www.NextLevel-Marketing.com
Clearer PictureSolutions for
Goals Solution Context
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The 3 Reasons We Have Careers
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• …Can you do the job? (Strengths)• …Will you love the job? (Motivation)• …Can we tolerate working with you? (Fit)
The 3 Reasons We Have Careers
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• I need you to “fix” my problem.
The Reasons Employers Need Us…
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As a: _______________________________ (role)
Budget1. Top Line Revenue (Increase)2. Expense (Reduction)
==============3. Bottom Line (Management)
I Impact: (1.) (2.) (3.)
By: ______________________________
3. Bottom Line (Management)
Through my experience in & skills at, with companies who :
____________________________________________________________
____________________________________________________________
I solve the “_______________________________________________” problem.
PreventImproveReduceChange
[email protected] | www.NextLevel-Marketing.com
1. Job Posting Strategy... Creating Focus Steps
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Budget [email protected] | www.NextLevel-Marketing.com
2. “Problems I Solve” Ex. P-I-R-C
• As a ______________________________• My SMF experience
__________________________________• __________________________________• __________________________________• Prevent:___________________________• Improve:___________________________• Reduce:___________________________• Change:___________________________
[email protected] | www.NextLevel-Marketing.com
•No one cares much about "I'd like a slightly better version of something that used
3. New Problems Strategy...
version of something that used to work" …problem solver.
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•What used to ‘work’–Probably won’t work now–Doesn’t matter…there’s new
New Problems Strategy...
–Doesn’t matter…there’s new problems
•What ‘new’ problems do you solve?
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• Don’t talk about “hitting the apple” talk about avoiding “near miss”.
Don’t Get Confused22
5. LinkedIn Profile Strategy...Search-results “Thinking”
[email protected] | www.NextLevel-Marketing.com
•It’s your web presence.•Results come from searches.
LinkedIn Profile Strategy...
•Results come from searches.•Like Google searches that ask
for solutions to problems/queries.
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•It’s not ONLY to answer “What do you do.”
LinkedIn Profile Strategy... Summary Section
•LQQk at the world from your “customer’s” eyes.
•Keywords from the past + future! 25
•Keywords that are not ona resume!
LinkedIn Profile Strategy... Keywords
•Keywords that answer the WPDYS?
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[email protected] | www.NextLevel-Marketing.com
“Problems I Wish To Solve”
• As a ______________________________• My skills & experience developed S.M.F.
in ________________________________• __________________________________• __________________________________• Prevent:___________________________• Improve:___________________________• Reduce:___________________________• Change:___________________________
[email protected] | www.NextLevel-Marketing.com
[email protected] | www.NextLevel-Marketing.com
Don’t Monkey Around!Let’s Connect:Harry Reczekhttp://www.Connect2Harry.com(847) [email protected]
People ‘Buy’ Today’s Problem-Solvers
[email protected] of Handouts: http://www.NextLevel-Marketing.comPresentation: http://www.slideshare.net/hreczek/
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