Sociology of mass media presentation
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Transcript of Sociology of mass media presentation
CONTENTSIntroduction
Elasticity of Group Membership
Authenticity to status identity
Seeking authentic experience
Authenticity to constructed self
Conclusion
Q & A
RAP
RAP
RAP
RAP MUSIC.
RAPPING.SELF-
EXPRESSION.
JOYThe Elasticity
of Group Membership
THE ELASTICITY OF GROUP MEMBERSHIP
• “Authenticity through group identity is a construct that is elastic.” (Peterson, 2005)
• Authenticity is not set in stone
1. Perception of authenticity is fluid and may be unexpected.
• Despite being white, Eminem has shown that he has the ‘right’ to rap.
• Background: ‘He knows that but he's broke, he so stagnant he knows When he goes back to his mobile home’
1. Similar to what other rappers go through and rap about.
THE ELASTICITY OF GROUP MEMBERSHIP
• Despite being white, Eminem has shown that he has the ‘right’ to rap.
• Ability [‘This world is mine for the taking, make me king’]
THE ELASTICITY OF GROUP MEMBERSHIP
• “Contemporary performers may seek authenticity by claiming an association with earlier artists, types of music or lifestyles” (Beal & Peterson, 2001)
• Already established reputation and authenticity
• Association effect
THE ELASTICITY OF GROUP MEMBERSHIP
• Eminem’s mentor – Dr. Dre • Renowned hip hop artist/producer• Pioneer of the hip hop scene
• Eminem accepted as part of the hip hop scene due to the clout and reputation of his mentor
THE ELASTICITY OF GROUP MEMBERSHIP
Authenticity through Status
Identity
GROUP’S INTERPRETATION
• Authenticity is gained through the author’s background and status
GROUP’S INTERPRETATION“One needs to be told the background of the artist,
and the more bizarre the better for the value of their work.” (Peterson, 2005)
Bizzare background
Increase in greater value of
work
Increase in authenticity
SIGNIFIER
• Denotation: dirty, gloomy toilet
• Connotation: Grew up in a poor neighbourhood
SIGNIFIER
• Denotation: A scene with many black people rapping
• Connotation: Rap battle, Eminem is a minority in the group
SIGNIFIER• Denotation:
1. A man singing to a crowd
2. Audience raising their hands in the air
• Connotation:
A. Own concert
B. Work is valued and appreciated by a large group of audiences
SYNTAGMATIC ANALYSISBackground/Status Identity
Value of Work
SEEKING AUTHENTIC EXPERIENCE
• Our perceptions of what should be authentic has been shaped by the media
• An authentic experience to us is experienced through immersing ourselves in what we think is authentic (text)
GROUP’S INTERPRETATION
How does Eminem make us feel that we are immersing into an authentic rap
experience?
“LOSE YOURSELF” - DETROIT
SIGNIFIERDetroit (location)
SIGNIFIEDHome of rap music
SIGNIFIEDHome of rap music
Eminem as a true rapper having come from Detroit
DENOTATIONGeographically, Detroit is a state of USA
DENOTATIONGeographically, Detroit is a state of USA
CONNOTATIONA state that has experienced financial decline which resulted in many people
leading hard lives
SYNTAGMATIC ANALYSISMany rappers originate from similar areas in
Detroit and rap about their hard lives
People identify with an authentic rap song if the rapper comes from similarly poor
conditions such as Detroit and when the lyrics contain hardships about life
AUTHENTICITY TO CONSTRUCTED
SELF
GROUP’S INTERPRETATION
• “…remaining true to the presentation of self one claims.” (Peterson, 2005)
• Eminem constructs an identity for himself that he has stayed true to in his music career
Songs with lyrics that revolves around his struggles
Eg. Lose Yourself
He opens his mouth, but the words won’t come outHe’s choking, how? Everybody’s joking now
.
.Give up that easy, no, he know he won’t have it he knows
SIGNIFIER
SIGNIFIERSongs with lyrics that revolves around his
struggles Eg. Lose Yourself
Look, if you had, one shot, or one opportunityTo seize everything you ever wanted, one moment
Would you capture it? Or just let it slip?
SIGNIFIEDEminem does not shy away from acknowledging his
past as the person he used to be when he first started out his rap career
Remains authentic in audience’s eyes as he raps about his struggles and chasing his dreams
Denotation: Shady XV is Eminem’s new studio album
Connotation: Album includes “Lose Yourself ” as a reminder
to stay true to his roots despite his success
CONCLUSIONAuthenticity as a selling point
Not losing “oneself ”
Deconstructing a social construct
Q & A