#SocialSelling: Latest Fad or Real Results? Really Connect Q&A session with Tim Hughes, Oracle's...
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ikeClark03 @ReallyConnect @Timothy_H Thank You for joining us, we’ll be starting soon! Managing Director EMEA Sales Director
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Do you have doubts and questions about Social Selling? Listen in as Timothy Hughes, Oracle's Social Selling Evangelist, debunks all the myths, confusion and misunderstanding in an interview with Mike Clark, Managing Director of Really Connect. Questions covered include: 1. What exactly is Social Selling? 2. How can LinkedIn and Social selling benefit an Alliance Sales Manager? 3. How can different departments (e.g., Sales, Marketing & HR) work together to drive traffic to a company website? 4. LinkedIn doesn't seem to engage users the way Facebook does - is it really a worthwhile platform? 5. How I can sell (social) without loosing my own identity? Because at the moment I see everybody doing the same, with the same system. 6. What exactly sets Social Selling apart from other marketing strategies? Or, how can these succesfully complement each other? 7. How does one safely implement Social Selling within the heavily regulated Financial Services industry? 8. Which tools do you recommend to implement Social Selling Strategies? How much time should you spend on Social Media? 9. How can I easily reach a target group if LinkedIn doesn't provide the search categories I need? (30-45 year old experts, earning above average, but working their butt off and deserve more time to spend for themselves.) 10. How can Commercial Directors benefit from Social Selling? 11. What are the conversion rates for B2B service-providers? 12. Does Social Selling work for any type of business or is it just for technology companies? 13. Is Social Selling different from Branding and if yes what are the differences? 14. Social Selling in a B2B environment; reality or just buzz? 15. Do sustainable projects (more like "selling educational benefits or other values" instead of "selling for money") have additional requirements for social selling? 16. What are the top things to beware of in social selling? 17. How is social selling in a B2B environment different from social selling in a private environment? 18. What type of content works best? 19. I'd like to know how we can use social (especially LinkedIn) to build our B2B companies without having to make one of the staff or directors into the 'face' of the company and hence making us vulnerable should they leave or difficult to sell the companies without a long earn-out. Social works great for personality based businesses but I've not seen many do it well for B2B brands. 20. How could a popular campaigning charity use social selling to save a major historic seaside pier threatened by delinquent owners and desperate for millions of pounds of repairs? 21. How can LinkedIn and Social Selling benefit a Virtual Assistant in a country were the word 'virtual' is synonymous with 'untrustworthy' and 'social media' is synonymous with 'Facebook'. And how SME's can use it to grow their business.
Transcript of #SocialSelling: Latest Fad or Real Results? Really Connect Q&A session with Tim Hughes, Oracle's...
@MikeClark03 @ReallyConnect @Timothy_Hughes
Thank You for joining us, we’ll be starting soon!
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
Welcome to the Interview
Managing Director EMEA Sales Director
Who are Really Connect?
We were the World’s 1st Certified LinkedIn
Training Company in 2010
500+ Enterprise & Corporates & 1000’s of SMEs
Our guest, Timothy (Tim) Hughes
One of the Forbes Top 100 Social Sellers31st - Top UK Online Marketing Influencer27th - Top 50 Global ERP Thought Leaders70th and 98th - Top Global Influencers BigData and Cx
Follow our Company pages to get the latest Social Selling Updates…
company/Really-Connect
company/Really-Connect-Benelux
company/Really-Connect-Ireland
If you like what you hear, share it…
uk.linkedin.com/in/timothyhughes1
@Timothy_Hughes @OracleTim
timothyhughesuk.wordpress.com#SocialSelling
If you like what you hear, share it…
uk.linkedin.com/in/mikeclark3/
@MikeClark03 @ReallyConnect
#SocialSelling
Thank You to
www.scredible.com
@MikeClark03 @ReallyConnect @Timothy_Hughes
What is this new buzzword, Social Selling & what
does it mean?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
Does Social Selling work?
Do you have any examples or case studies?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
What does it take to get it right?
Which departments need to be involved?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
It’s said that content is king…
Is it content or context?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
What are the key internal challenges you've had to
deal with?
How have you worked to resolve these? Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
What are the conversion rates and how do you prove ROI?
And, how has this changed the way you do business?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
How can different departments (Sales, Marketing & HR) work
together to drive traffic to a company website?
JohnManaging Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
LinkedIn doesn't seem to engage users the way Facebook does - is
it really a worthwhile platform? Simon
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
What platforms and tools are needed for an effective Social
Selling Strategy? Dietrich
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
Does Social Selling work for any type of business or is it just for
technology companies? Ton
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @OracleTim
How did you achieve company buy-in?
Where did you get resistance from and how did you resolve it?
Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_Hughes
How long does it take to make your team successful with social
selling?
If a company is at the early stages of their journey, what advice would
you give them?Managing Director EMEA Sales Director
@MikeClark03 @ReallyConnect @Timothy_HughesManaging Director EMEA Sales Director
Q&A
7 Stages of your Social Selling journey?Awareness
InterestFearsConcernsInsightInspiration
1 2
Aspiration
GoalsObjectivesRolesDutySponsoring
3
Strategy
ContentRolloutBudgetSupport
4
Content
PlanApprovalExecution
5
Rollout
TrainingCoachingWebinarsBlended
6
Metrics
TrackingTracingScoringAdapt
7
Scale up
Next LevelLocationLanguageBest Practices
Training for passive profiles
Training for active profiles
Strategy session with management team
Tactical Consulting (Part 1 & Part 2) with management of marketing, sales & recruiting
Pilot Training & Evaluation with “Ambassadors”
Awareness sessionfor all co-workers
Classroom Training for proactive profiles
TrainingLinkedIn 1
Training LinkedIn 2
Training LinkedIn 3
Home StudyCourses Webinars
11
12 13
14 15
16
17
18
19
How to implement a Social Selling Strategy
In-Company Training & Consulting Starting with a complimentary consultation
Book your Social Selling Consultation nowGo to www.reallyconnect.com/oracle
How can we continue to help you?
@MikeClark03 @ReallyConnect @Timothy_Hughes
Thank You for joining us!
Managing Director EMEA Sales Director
