Socialmedia webcare mt_os_20141117

44
Challenge the future Delft University of Technology Update on social media and webcare TU Delft Karlijn de Wit en Rob Speekenbrink, directie communication TU Delft

description

Presentatie maandag 17 november 2014. Update social media TU Delft en webcare.

Transcript of Socialmedia webcare mt_os_20141117

Page 1: Socialmedia webcare mt_os_20141117

Challenge the future

DelftUniversity ofTechnology

Update on social media and webcare TU DelftKarlijn de Wit en Rob Speekenbrink, directie communication TU Delft

Page 2: Socialmedia webcare mt_os_20141117

>65% of the Dutch at age 13+ uses social media on a daily bases

Page 3: Socialmedia webcare mt_os_20141117

Facebook, Twitter, LinkedIn and Youtube are most popular

Page 4: Socialmedia webcare mt_os_20141117

Most organisations use social media

Page 5: Socialmedia webcare mt_os_20141117
Page 6: Socialmedia webcare mt_os_20141117
Page 7: Socialmedia webcare mt_os_20141117
Page 8: Socialmedia webcare mt_os_20141117

Since februari 2011over 30.000 likes

1 post per day100% English

61% international

Page 9: Socialmedia webcare mt_os_20141117
Page 10: Socialmedia webcare mt_os_20141117

Since 2009>25.000 followers @TUDelft

7.500 followers @DelftUniversityNumber of tweets depends on news

Page 11: Socialmedia webcare mt_os_20141117

LinkedIn

Page 12: Socialmedia webcare mt_os_20141117

TU Delft company page>18.000 followers

Page 13: Socialmedia webcare mt_os_20141117
Page 14: Socialmedia webcare mt_os_20141117

TU Delft university page >83.000for potentials

Page 15: Socialmedia webcare mt_os_20141117
Page 16: Socialmedia webcare mt_os_20141117

TU DelftAlumni group >22.000

Page 17: Socialmedia webcare mt_os_20141117
Page 18: Socialmedia webcare mt_os_20141117

Youtube

Page 19: Socialmedia webcare mt_os_20141117
Page 20: Socialmedia webcare mt_os_20141117

Since 2006>2500 followers

798 video’s1.790819 views

Page 21: Socialmedia webcare mt_os_20141117

TU Delft is online

Page 22: Socialmedia webcare mt_os_20141117
Page 23: Socialmedia webcare mt_os_20141117
Page 24: Socialmedia webcare mt_os_20141117
Page 25: Socialmedia webcare mt_os_20141117

Webcare / Online service and helpdesk

Page 26: Socialmedia webcare mt_os_20141117

10 studentsFrom 9 AM until midnightresponse within the hourAnswer all (!) questions

Page 27: Socialmedia webcare mt_os_20141117
Page 28: Socialmedia webcare mt_os_20141117

Monitoring

Page 29: Socialmedia webcare mt_os_20141117
Page 30: Socialmedia webcare mt_os_20141117
Page 31: Socialmedia webcare mt_os_20141117

Intervention

Page 32: Socialmedia webcare mt_os_20141117
Page 33: Socialmedia webcare mt_os_20141117
Page 34: Socialmedia webcare mt_os_20141117
Page 35: Socialmedia webcare mt_os_20141117
Page 36: Socialmedia webcare mt_os_20141117

Influencing

Page 37: Socialmedia webcare mt_os_20141117
Page 38: Socialmedia webcare mt_os_20141117
Page 39: Socialmedia webcare mt_os_20141117
Page 40: Socialmedia webcare mt_os_20141117
Page 41: Socialmedia webcare mt_os_20141117
Page 42: Socialmedia webcare mt_os_20141117
Page 43: Socialmedia webcare mt_os_20141117
Page 44: Socialmedia webcare mt_os_20141117

Rob SpeekenbrinkConsultant Online Media

@RobSpeekenbrink+316-81834114

Karlijn de WitMarketer

@dewitk+316-38829157