1. SOCIAL MEDIA 201 Maximizing the Potential of Social Media Alumni Senate|April 16, 2010

2. AGENDA

Setting Objectives for Social Media

Facebook Best Practices

Overview of LinkedIn and Best Practices

Overview of Twitter

Responding to Comments

Measuring Results

Refining Your Strategy

Q&A

3. SETTING OBJECTIVES

Generate awareness

Disseminate information

Promote events

Drive membership

Recruit volunteers

Gather knowledge

4. FACEBOOK BEST PRACTICES

Facebook group (vs. a page)

Accessibility: Global group,

straightforward name

Fresh content: Events, photo, links

Multiple administrators

Promote your group

Provide timely responses

5. LINKEDIN

Online professional network started in 2003

65 million members in 200 countries

15,100 verified Notre Dame alumni members of the Notre Dame Alumni Network

6. LINKEDIN BEST PRACTICES

Complete personal work history

Connect with co-workers, professional organizations, classmates, etc.

Contribute expertise to online discussions

7. LINKEDIN BEST PRACTICES

Who does the Notre Dame Network know?

What can you offer theNotre Dame Network?

8. TWITTER

Social networking and micro-blogging service started in 2006

Enables readers to send and read text-based messages (tweets) that are up to 140 characters

Tweets are displayed on your profile page and are delivered to your subscribers/followers

9. TWITTER

ND_news broadcastedUniversity news

Twitter.nd.edu find Notre Dame

Twitter accounts

10. RESPONDING TO COMMENTS

Transparency & influence

Provide reliable information

Eliminate or ignore clear disinterest

Encourage involvement

Stay positive!

11. RESPONDING TO COMMENTS

Social media is very much a two-way channel

Identify the type of feedback

• Straight-forward problems

• Constructive criticism

• Merited attack

• Trolling/spam doesnt require a response

12. REFINING YOUR STRATEGY

Analyze the metrics

Listen to your constituents

Test and learn

Provide fresh content

Keep up with social media

trends (mashable.com)

13. QUESTIONS

Contact Us

Garrett Kuk[email_address]

Josh Stowe[email_address]