Social Web Strategy: Five Fundamentals (with Brad J Ward)
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Free on Friday 3.19.10
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Transcript of Social Web Strategy: Five Fundamentals (with Brad J Ward)
Free on Friday3.19.10
Social Web Strategy: 5 Fundamentals
Today’s Webcast
#targetx
Our challenge...
“Social Media Expert”
FiveFundamentals
(S’s)
1Strategic
“Don’t chase the tools. Chase the goals.”
Should we be on Facebook and Twitter?
It’s not about you.Where is your audience?
Well...
Reach people where they are, when they want.
(and solve their problems).
The 2 reasons to get online:Get informationBe entertained
Enrollment goals help!(give you parameters)
Worth the reminder:
Free tools do not equal infinite ROI. Time is not free.
[Have a plan.]
2Simple
Keep it simple stupid...
Don’t create more than you can manage.
Is Your Content:UniqueUrgentUseful
Ultra-Specific
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human.
3Supplementary
Old Me!a is the best wayto promote New Media.
New Media can not and should not exist in a vacuum.
[Should complement your overall marketing strategy]
Think more like a publisher(not a marketer)
“Go where your competitors don’t go and read what they
don’t read.”
“You can’t copy your way to excellence; rather, true
excellence can only be achieved through original thinking and unconventional approaches.”
Chat check-in...
4Statistical
How do you measure success?
What do you measure?
http://facebook.com/uowfuture
2009:550 Fans, 10 pics
2010:2,000 Fans, 150 pics
Uni-Posted Photos
1600 interactions on 318 photos
Student-Posted Photos
446 interactions on 150 photos
57% of Fans (1049)tagged themselves in a Photo on the Page
32,000 photo views
Next Steps:
Track Fans in your databaseFocus on yield
Additional research
“A lot of what can be counted doesn’t
count, and a lot of what counts
can’t be counted.” -Albert Einstein
5Sustainable
How “sustainable” is your social web
strategy?
Who’s in charge?
So many get to this point:
Content Strategy?
Chris Brogan
“These channels must be tended and not just used
as sales pipelines”
Have you thought about:Time and resources
CostScalability?
Great online content is:
Brief ShareableUsefulPersonal Fresh
Relevant to Your Goals
More tips:
Segmented
Shared & Supported
Thanks Brad!
Next Webcast: May 21
What would you like us to discuss?
[email protected] us your ideas!
