SOCIAL WEB MEDIA

The Relationship BetweenSearch Engines and Content Producers

symbiotic? parasitic?

Al Larsen4/12/2009

“Expect an Intense Battle As People and Companies Look To Own Their Own Content”

10 Ways Social Media Will Change In 2010- Ravit Lichtenberg (Dec. 11, 2009)

“Last month, Rupert Murdoch announced he may opt News Corp out of Google, instructing it to de-index its publications from the search engine and giving exclusive

rights to Bing for a fee.”

(dig deeper - misrepresentation?)

Jason Calacanis on How To Kill Google http://www.youtube.com/watch?v=OTe15DEWp30

(Nov. 13, 2009)Badda Bing! Microsoft woos newspapers by

funding their stick to beat Googleby Mike Butcher

http://eu.techcrunch.com/2009/11/13/badda-bing-microsoft-woos-newspapers-by-funding-their-stick-to-beat-google/

Microsoft in meetings w/ European newspaper publishers...promises to help fund ACAP (Automated Content Access Protocol)

development – a protocol for how indexing robots deal with newspaper content

“Some call it the 'DRM of newspaper web sites'”

News Corporationlargest media conglomerate

(according to CrunchBase)

CEO & founder:Rupert Murdoch

print, broadcast, online mediaHarper Collins books

New York PostWall St JournalThe Times (UK)---FOX (film, tv networks, etc)---myspacehulu (27%)---+ many, many, many more holdings worldwide

(Nov. 9, 2009)Murdoch could block Google searches entirely

http://www.guardian.co.uk/media/2009/nov/09/murdoch-google

“In recent months, Murdoch his lieutenants have stepped up their war of words with Google, accusing it of 'kleptomania' and acting

as a 'parasite' for including News Corp content in its Google News pages. But asked why News Corp executives had not chosen to

simply remove their websites entirely from Google's search indexes – a simple technical operation – Murdoch said just such a

move was on the cards.”

(Dec 2, 2009)Murdoch 1, Google 0

The Internet giant released new tools that give news publishers more control over the search engine.

By Oliver J Chianghttp://www.forbes.com/2009/12/02/rupert-murdoch-publishers-technology-internet-google.html

“On Tuesday, it launched 'First Click,' a program that allows publishers to limit users' free access to

no more than five paid articles per day.”

(Dec 2, 2009)Murdoch 1, Google 0

The Internet giant released new tools that give news publishers more control over the search engine.

By Oliver J Chianghttp://www.forbes.com/2009/12/02/rupert-murdoch-publishers-technology-internet-google.html

“'Some publishers have asked: Should we put up pay walls or keep our articles in Google News and Google Search? In fact, they can do both--the two

aren't mutually exclusive,' wrote Josh Cohen, a senior business product manager at Google.”

“On Wednesday, Google released another new feature that allows publishers to

opt out of Google News.”

(Dec 2, 2009)Murdoch 1, Google 0

The Internet giant released new tools that give news publishers more control over the search engine.

By Oliver J Chianghttp://www.forbes.com/2009/12/02/rupert-murdoch-publishers-technology-internet-google.html

“[...] others think the move is a significant initial

victory for publishers. 'By playing hardball, [Murdoch] appears to have got the Google to blink,' says Rory Cellan-Jones of BBC News.”

“cloaking”

Google - “First Click Free” program

Google - “First Click Free” program

(from the Google News blog)http://googlenewsblog.blogspot.com/2009/12/update-to-first-click-free.html

“Google has strict policies against what's known as cloaking: showing one web page to the crawler that

indexes it but then a different page to a user. We do this so that users aren't deceived into clicking through to a

site that's not what they were expecting.”

“Our crawlers can't fill out a registration or payment form to see what's behind a site's paywall, but they need

access to the information in order to index it.”

First Click Free.

“Participating publishers allow the crawler to index their subscription content, then allow users who find one of

those articles through Google News or Google Search to see the full page without requiring them to register or

subscribe. The user's first click to the content is free, but when a user clicks on additional links on the site, the

publisher can show a payment or registration request.”

“Previously, each click from a user would be treated as free. Now, we've updated the program so that publishers

can limit users to no more than five pages per day without registering or subscribing.”

Also – Google will crawl and index any preview pages - (“generally the headline and first few

paragraphs of a story”)

“This means that our crawlers see the exact same content that will be shown for free to a user.”

(ie it's not cloaking)

“We will then label such stories as 'subscription' in Google News. The ranking of these articles will be subject to the same criteria as all sites in Google,

whether paid or free. Paid content may not do as well as free options, but that is not a decision we make based on whether or not it's free. It's simply based on the popularity

of the content with users and other sites that link to it.”

(April 7, 2010)Murdoch Says Publishers Must Stand Up to

Google, Bing http://www.bloomberg.com/apps/news?pid=20601204&sid=asqkDETiawYA

RUPERT MURDOCH: I don't think we’ll charge them, they just will say no. We’ll be very happy if they just publish our headline and maybe a sentence or two, and that's it. And followed by a subscription form for The Journal. (The Kalb Report – transcript April 6, 2010)

Make the park clearly visible from the freeway...but charge admission to get in.

IMAGE: Scott Ablemanhttp://creativecommons.org/licenses/by-nc-nd/2.0/deed.en

http://www.flickr.com/photos/ableman/534661252/

search engines

content producers

symbiotic?parasitic?