SOCIALSOCIETY

ERIK WAINMANFILM 240

PROFESSOR SIDNEYEVE MATRIX

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BY THE NUMBERS

WHY WE USE SOCIAL MEDIA

EFFECT ON RELATIONSHIPS

EFFECT ON MENTAL HEALTH

“GOOD”SOCIAL MEDIA

THE GAME PLAN

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(ABSURD) NUMBERS

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(ABSURD) NUMBERS

TOTAL WORLD POPULATION (2016) : 7.395 B TOTAL ACTIVE SOCIAL MEDIA USERS: 2.307 B

31%OF THE WORLD’S POPULATION IS ACTIVE ON

SOCIAL MEDIA1

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(ABSURD) NUMBERS

1.59B MONTHLY

USERS1

400MMONTHLY

USERS1

555M MONTHLY

USERS1

Now with a little context of how many people are using social media, what kind of social media are we actually using?

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WHY DO WE USE SOCIAL MEDIA?

1. FOR SOCIAL INTERACTION

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THE BIGGEST REASON FOR USING SOCIAL MEDIA IS TO STAY IN TOUCH WITH PEOPLE2

THIS IS STRONGLY CORRELATED WITH THE FACT THAT SOCIAL MEDIA ALLOWS US TO COMMUNICATE AND

INTERACT WITH OTHER PEOPLE WITH SIMILAR INTERESTS3

2. PASS TIME

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WE ALSO USE SOCIAL MEDIA TO FILL UP TIME4

WE USE SOCIAL MEDIA WHEN “WE HAVE NOTHING BETTER TO DO” OR TO OCCUPY SPARE TIME3

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EFFECT ONRELATIONSHIPS

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WHEN WE’RE ON SOCIAL MEDIA WE HAVE THE OPTION TO DISPLAY THE VERSION OF OURSELF THAT WE WANT TO DISPLAY

DISPLAYS OF EMOTIONAL WEAKNESS AND INSECURITIES ARE GENERALLY MINIMIZED5

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IT’S ALSO OFTEN SAID THAT SOCIAL MEDIA CAN CAUSE INSECURITIES BETWEEN THOSE IN RELATIONSHIPS INCREASING JEALOSY AMONG PARTNERS6

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EFFECT ONMENTAL HEALTH

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REPORTS SHOW THAT SOCIAL MEDIA IS A CATALYST TO ANXIETY AND FREQUENT USE INCREASES A PERSON’S FEELING OF INADEQUACY7

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SOCIAL MEDIA ALSO FEEDS CYBERBULLYING WHICH COULD LEAD TO A VARIETY OF MENTAL HEALTH PROBLEMS INCLUDING DEPRESSION8

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IT’S IMPORTANT TO NOTE THAT SOCIAL MEDIA CAN ALSO HELP US INCREASE OUR SELF ESTEEM, WHICH IS A POSITIVE PSYCHOLOGICAL BENEFIT9

SOCIALGOOD

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RESEARCH HAS FOUND THAT FACEBOOK AND TWITTER ARE BECOMING THE LARGEST SOURCES FOR WORLD NEWS10

THIS MEANS THAT SOCIAL MEDIA IS ALSO INDIRECTLY BECOMING A CATALYST FOR SOCIAL CHANGE

HAITI, 2010

United Nations Development Programme, Flickr

ON JANUARY 12, 2010 A 7.0 MAGNITUDE EARTHQUAKE DEVASTATED THE NATION OF HAITI

NEARLY IMEDIATELY AFTER, FACEBOOK AND TWITTER SET UP COMMUNICATION AND FUNDRAISING

SYSTEMS IN PLACE11

KONY 2012

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ON MARCH 5, 2012, AN ORGANIZATION CALLED INVISIBLE CHILDREN CREATED A SOCIAL MEDIA DRIVEN CAMPAIGN TO CAPTURE NOTORIUS AFRICAN MILITIA

LEADER, JOSEPH KONY

WITH A BACKING OF NEARLY 3.1 MILLION, KONY’S POWER HAS SIGNIFICANTLY BEEN DECREASED AS A

RESULT OF THE CAMPAIGN11

IS INTUITIVE, POWERFUL AND HAS A PROFOUND IMPACT ON THE WORLD AROUND US.

IT’S HERE TO STAY, SO ULTIMATELY, IT’S UP TO US TO DETERMINE HOW WE WILL TAKE ADVANTAGE OF IT’S INFINITE POSSIBILITIES

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CITATIONS1. Chaffey,D.(n.d.).GlobalSocialMediaStatistics Summary2016.RetrievedOctober20,2016,fromhttp://www.smartinsights.com/social-media-

marketing/social-media-strategy/new-global-social-media-research/http://wersm.com/the-10-top-reasons-why-we-use-social-networks/

2. Williams,D.,&Whiting,A.(n.d.).Whypeopleusesocialmedia:Ausesandgratificationsapproach [Scholarlyproject]. InEmeraldInsight.RetrievedOctober20,2016,fromhttp://www.emeraldinsight.com/doi/abs/10.1108/QMR-06-2013-0041

3. Geoff.(2015,May6).The10TopReasonsWhyWeUseSocialNetworks.RetrievedOctober20,2016,fromhttp://wersm.com/the-10-top-reasons-why-we-use-social-networks/

4. McGrath,F.(2015,April7).Top10ReasonsforUsingSocialMedia.RetrievedOctober20,2016,fromhttp://www.globalwebindex.net/blog/top-10-reasons-for-using-social-media

5. Bonanno,S.G.(n.d.).SocialMedia’sImpact onRelationships.RetrievedOctober20,2016,fromhttp://psychcentral.com/lib/social-medias-impact-on-relationships/

6. TheImpactOfSocialMediaOnRelationships.(n.d.).RetrievedOctober20,2016,fromhttp://www.relrules.com/the-impact-of-social-media-on-relationships/

7. Whiteman,H.(2015,June10).Socialmedia:Howdoesitaffectourmental health.RetrievedOctober20,2016,fromhttp://www.medicalnewstoday.com/articles/275361.php

8. Pappas,S.(2015,June22).CyberbullyingonSocialMediaLinkedtoTeenDepression.RetrievedOctober20,2016,fromhttp://www.livescience.com/51294-cyberbullying-social-media-teen-depression.html

9. Matrix,S.(2016).MediaUseResearch(Module1Part2)[PowerPointSlides].Retrievedfromhttps://onq.queensu.ca/d2l/common/dialogs/quickLink/quickLink.d2l?ou=58309&type=coursefile&fileId=Module+01+Media+Use+Research+Slides+.pdf

10. Lichterman, J.(2015,July14).MoreAmericansaregettingnewsonFacebookandTwitter. RetrievedOctober20,2016,fromhttp://www.niemanlab.org/2015/07/new-pew-data-more-americans-are-getting-news-on-facebook-and-twitter/

11. Garst,K.(2013,July2).SocialMediaasaCatalystforSocialChange.RetrievedOctober20,2016,fromhttp://www.huffingtonpost.com/entry/social-media-as-a-catalys_b_3197544

12. AllimagesweretakenfromfreetouseimageservicesUnsplash andFlickr.Inslidecreditgiventoallphotographers.