HOW TO MANAGE YOUR SOCIAL SELLINGJoin the winning team! Gather intelligence, build relationships and close deals. This is what an effective social selling management offers. Can’t do it? Don’t worry, We’ve got you covered. Let’s get started……..

June 2014

TABLE OF CONTENT1. Introduction2. Reasons why you are not selling3. Gathering Intelligence4. Engaging your customers (The audience)5. Managing Sales6. Social selling tips (Uniqueness)7. Social selling tips on-the-go8. A thank you tips

June 2014

INTRODUCTION• It’s time for social selling! Do you know, studies have

shown that 90% of sales people who manage their social selling outperform those that don’t? Lets first reflect on the sales industry.• The sales industry had passed through significant

changes since the existence of social media. From face to face sales to telesales down to email and now, social selling. One will hardly find a company that is not on social media. Having a social media presence is an issue, managing social selling is another.• What’s the best path forward for your company in this

new world? Every sales professional should be exploiting Facebook, Twitter, LinkedIn and other social media platforms, but how do we start?

June 2014

REASON WHY YOU ARE NOT SELLING

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June 2014

GATHERING INTELLIGENCE

June 2014

ENGAGING YOUR CUSTOMERS(THE AUDIENCE)• Engaging your target market on social media is all about conversations which inversely builds

relationships. The built relationships are the foundation of sales. How do we engage the audience? See them as the girl or boy, man or woman next door.

• A survey conducted by “Gallup today” shows that 62% out of 18,000 respondents claimed that brands on social media don’t influence their purchasing decisions but friends and family on social media do. Very few, about 5% identified social media as “ having a great deal of influence” on their purchasing decisions.

• With these finding, you need to be friendly for you to influence their purchasing decisions especially to audience that are more influenced by friends. Make them see your brand, company, business in a friendly and not too business minded. To do that;

• Hold contests, discounts etc• Make quality and Interesting posts• Follow up each comment in a timely manner• Don’t be too social minded lest your brand will be taken for granted.• Avoid aggressive sales approach i.e. Avoid “Buy now!” on almost all your post.• Make your audience feel you are there to help and not primarily for sales by answering their

queries no matter how irrelevant it appears. Sometimes make a post that inspires the audience.

reference; http://thegallupblog.gallup.com/2014/06/gallup-examines-state-of-american.htmlJune 2014

MANAGING SALES

June 2014

SOCIAL SELLING TIPS(UNIQUENESS)

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June 2014

SOCIAL SELLING ON-THE-GO

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June 2014

A THANK YOU TIPS• This sounds crazy, I mean spying. It is advisable you

spy your competitor, monitor the key players; their social media activities, what they do and what they don’t do, their sales approach etc. Adopt policies that protect your competitive edge, while exploiting their weaknesses and threats. This is to avoid being the prey. If you see your brand as the prey, don’t be an easy prey. Try to be the predator, if you can’t, claim it by positioning your weakness and threat as an opportunity and strength and vice versa.

June 2014

Thank you for your attention!

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