Social Platform Overview and Sharing Options · partnering with an influencer who can drive traffic...

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Social Platform Overview and Sharing Options

We’re going to go over different social platform sharing options in this module.

In this training, you’ll learn:

– What are the top social sharing platforms

– How to share on different platforms

– Which platform is best for top results

– Best ways to share products on Facebook

– What is Pinterest Business Account

– How to promote products on Pinterest

– How to promote products on Google

– How to promote products on Twitter

– How to promote products on Instagram

– How to promote products on YouTube

In this training, we’ll discuss how to share your designs on some of the best social media

platforms and get people to visit and purchase your designs. Most people spend a lot of time on

social media. Facebook, Pinterest, Google, Twitter, Instagram, and YouTube are considered some

of the best social sharing platforms.

But Facebook is my personal favorite. I just feel it’s the best place, for the best price, and gives

the best return as compared to other platforms.

Let’s hop in and look into different social platforms.

We’ll start with Facebook.


FACEBOOK:

There are different ways to share on Facebook.

You can do this from your personal profile page and share your designs on your own page.

Grab your SunFrog product link.

IMPORTANT: Make sure it has your seller ID; otherwise SunFrog can’t determine it’s you and

you’ll lose all your sales. So always make sure that your seller ID is on the end of the link as

shown below.

https://www.sunfrog.com/122556857-654238982.html?10488


FACEBOOK SHARING OPTION 1:

So by sharing on Facebook personal profile, I mean grabbing the product URL and placing it in a

post like this.

That’s how you can share a product on your personal profile.



A great way of sharing your products on Facebook is by creating a Facebook page. I highly

suggest everyone create a Facebook page and share content on your page.



Another great way to market your products on Facebook is by creating ads on Facebook.

In the dropdown menu, you’ll see the “Create Ads” option.

So you can actually create sponsored content and pay for it for the distribution of it on this

platform. And the best part about this feature is, that you can target people based on specific

interests and demographics. For example, you can target people who like dogs. So it’s a great

way to pair your products with interests.


PINTEREST:

On Pinterest, you can share one of your products in the form of a pin. So you can grab an image

of the product and pin it. Basically when you create a pin, you can place a link in the pin, so when

people click on your pin, they go to our website or product page.


Pinterest isn’t as friendly to affiliate marketing as Facebook is. But there is a paid option on

Pinterest as well, called “Promoted Pins.”

You can do this by clicking “Create Ad” in the top right section of the screen. You’ll need a

Pinterest Business Account to do so.

Basically what you do on Pinterest is keyword bidding. So you’re bidding on the keywords that

people are looking for. For example: “Dogs”


In order to do so, you’ll need a Pinterest Business Account. You can set one up by clicking here.

If you want to create an ad for a keyword, for example “Dogs,” you’ll have to set up a promoted

pin. You’d say that you want to spend like 40/50/60 cents per click and then it goes to auction.

And if you have the highest bid, your pin would show up in the top rows for that search term.

You can either use your current account to become a business account or you can create a new

business account, and then you’ll be able to run promoted pins.

Note: This is only for people with a US-based payment source. So if you’re a marketer from

outside the US and don’t have access to a US-based payment source, then you can rule out

Pinterest because you’re not going to be able to use it unless they change their policy.

https://business.pinterest.com/en




GOOGLE:

Next we’ll briefly go through Google.com. Everyone knows Google.com which is one of the top

sites receiving the highest traffic. You can promote your products on Google.com.

There are different ways to promote your products on Google.

Search Engine Optimization (SEO):

One of them is “SEO – Search Engine Optimization.” The general idea behind SEO is that anyone

running a blog/website can optimize their pages to improve their ranking on Google.com. So

when people search for a particular keyword, your content will appear in Google search results.

That is the organic way.

Google AdWords:

Google AdWords is very similar to the Pinterest model, where you’re bidding on keyword terms.

But there are some problems with Google.

– They don’t like affiliate marketing, so it’s really difficult to affiliate market on Google.

– Their advertisement costs are really high compared to Facebook. For example, if you want

to bid on a keyword like “Dog,” sometimes the bid is $20+ per click. So if you’re a new

marketer or if you’re just testing keyword terms, designs, and content, Google is probably

not the place to start.


TWITTER:

Twitter is another platform where you can promote content and they’re a lot more friendly with

affiliate marketing.

Twitter is a pretty good option for social sharing your designs, and Twitter has its own set of ads

as well. Twitter has been scaling up to different tools and are getting better, but they’re still

nowhere near what Facebook has to offer. Their tools and analytics are second best to

Facebook. So if you’re trying Facebook and you want to try something else, or if you’re already

on Twitter and have a good following, this is probably a good option for you.


Twitter Marketing:

Twitter offers a similar auction/bid structure as Pinterest and Google. But they’re playing around

a little bit more with interest targeting and a unique style, like promoting group of tweets rather

than individual tweets. So you can test different products and see which ones are working.

Another difference between Twitter and Facebook:

If you look at Facebook ad traffic reach over time, it’s a very slow and steady growth that kind of

levels off and stays at that particular level.

Twitter ad traffic reach is a lot different. Your traffic reach curve on Twitter is more vertical and

then it drops immediately. So Twitter is good for short bursts.

Twitter Influence Marketing:

Another great aspect of Twitter advertisement is Twitter is influence marketing. This means that

you can reach out to Twitter users who have a large following who cares about the stuff that

you’re trying to market. So whether it’s “dogs, video games, etc.,” you can reach out to a Twitter

influencer and offer them money to promote your products. So that’s a cool feature from

Twitter.


INSTAGRAM:

Instagram is also a potential influencer marketing platform. You can get the same thing from

Instagram as on Twitter. Most of what you’re going to get from Instagram is on mobile. I would

recommend checking it on mobile as Instagram is almost all photo-dripping content, but you can

run ads on Instagram as well as through Facebook because Facebook owns Instagram.

You can set up an ad on Facebook and actually have the ad serve on Instagram. So you can hit

both platforms at the same time. If you really want to promote on Instagram, I suggest either

partnering with an influencer who can drive traffic to your products or running an ad through

Facebook.

Other than that, it’s really difficult as Instagram don’t like affiliate marketing either. They’ll strip

out links even in chat and bio.

So those are the options for sharing on Instagram.


YOUTUBE:

YouTube is another social platform. You can upload your product videos to YouTube along with

your product links in the description.

You can also share your product links in “comments.”

You can also add links to your YouTube profile and banner. So there is opportunity on YouTube,

but the focus of YouTube is more toward branding and video content and letting people know

who you are and getting them to buy into what you believe.

So in this training, we went over different social sharing options available and how to tweak and

tailor those platforms to promote, share, and drive traffic to your products to ultimately get

people to convert.

Congratulations! Now you know how to share your products on some of the top social media

platforms.


IMPORTANT LINKS AND RESOURCES

SIGN UP TO SUNFROG AND BECOME AN ARTIST AND OR SELLER

http://bit.ly/2nIfAUN

SUBSCRIBE TO THE OFFICIAL SUNFROG YOUTUBE CHANNEL

Be the first to watch new videos released from SunFrog on the SunFrog YouTube channel.

https://www.youtube.com/user/sunfrogshirts

LEARN FROM WORLD-CLASS INSTRUCTORS AT YOUR OWN PACE AT THE SUNFROG ACADEMY

Learn from the best and sell more products online inside the SunFrog academy.

academy.sunfrog.com

JOIN THE SUNFROG ACADEMY FACEBOOK GROUP

Network with fellow online entrepreneurs and t-shirt sellers inside the SunFrog academy Facebook

group. Share tips, tricks, ideas, and case studies. Together we are stronger.

https://www.facebook.com/groups/750888361594576/

LIKE AND FOLLOW THE SUNFROG SELLER FAN PAGE

Always stay up to date with the latest news from SunFrog by following the SunFrog seller fan page. We

release official announcements, promos, and new product releases on the seller fan page.

https://www.facebook.com/SunFrogSellers/

JOIN THE SUNFROG SELLER AND ARTIST EMAIL NEWSLETTER

http://bit.ly/2o9IWIe SUNFROG OVERVIEW: SunFrog is the largest online t-shirt platform in the world. We offer a platform that connects both artists and sellers around the world. You can earn as an artist by uploading your art onto products through our product designer and earn a commission when those products sell. You can earn as a SunFrog seller. Advertise any of our millions of designs from the SunFrog marketplace and earn a seller commission by adding your seller ID at the end of any product page URL. No need to create your own products; you can promote any product from within the marketplace.



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Social Platform Overview and Sharing Options · partnering with an influencer who can drive traffic...

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Transcript of Social Platform Overview and Sharing Options · partnering with an influencer who can drive traffic...