DM an influencer - Keynote HoWest #letstalksocial
50
-
Upload
maarten-kesteloot -
Category
Marketing
-
view
73 -
download
0
Transcript of DM an influencer - Keynote HoWest #letstalksocial
What do you think of when you hear
influencer
What do we think of when we hear
influencer
INFLUENCER MARKETING
big since 2015
January 2015
January 2015
January 2017
Influencer Marketing used to be strictly about people
having an online influence over a brand’s target group
But there is more to this story
Influencers are business relations
But there is more to this story
Full Influencer Marketing integration
1 INFLUENCER X
8 DEPARTMENTS
like a network of creative agencies or consultants who, not only have online influence over your target group, but also have knowledge about your business
Influencers are…
Seedings Focus groups
Event promotion Affiliate programs
Recruiting and talent Demand generation Content generation
Content repurposing Ambassador programs
influencers serve…
?
Two examples in e-commerce
of the best performing posts on Instagram feature products
65%
When consumers come across user-generated content,
it leads to a 4.5% higher chance
of conversion.
When consumers interact with user-generated content,
it leads to a 9.6% higher chance
of conversion.
• Founded 2011
• 1 million watches sold in 2014 with no traditional marketing
• In 2016 the company was worth more than $200 million
Daniel Wellington
Great B2C examples! But what about B2B?
DocuSign got in touch with the target market to initiate discussions and reveal solvable pains
MASTER TIPS
Micros For Deeper Messaging
1
Micros For Deeper Messaging1
Macros For Superficial Eyeballs
2
Macros For Superficial Eyeballs2
Know Who You Are Dealing With3
3 Know Who You Are Dealing With
Market With Them, Don’t Market To Them4
No Sales Talk
4 Market With Them, Don’t Market To Them
Balance Rewards & Deliverables5
Balance Rewards & Deliverables5
A Human-To-Human Business
!
AN INFLUENCERDM
A Human-To-Human Business
!
AN INFLUENCERDM
A Human-To-Human Business
!
Guide to success
Based on objectives
Guide to success
Based on objectives, find most relevant influencers
Guide to success
Based on objectives, find most relevant influencers, learn how to build win-win situations
Guide to success
Based on objectives, find most relevant influencers, learn how to build win-win situations and scale your efforts.
