Spur Philanthropy

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Leaders in Donor Engagement Match images from front of website Spur | Communications

Transcript of Spur Philanthropy

Page 1: Spur Philanthropy

Leaders in Donor Engagement

Match images from front of website

Spur | Communications

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Spur | PhilanthropyChanging the Patterns of Donor Behavior

Since 1994, Spur Communicationshas paved the way for meaningfulinteraction between our clients andtheir donors.

We provide results by capitalizingon personalized donor experiencesto create loyalty and long-termgrowth.

Spur led the Greater Kansas City Community Foundation through the process of redefiningall aspects of their donor communications strategy.

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Spur | AwarenessBe seen in a new light

Integration across allcommunications channels is key tosuccessful brand building. Weenergize your donor contacts withevery touch — online, offline anddirect.

By aligning your brand strategywith your brand expression yourdonors can embrace your mission.

Spur’s work with the Greater Kansas City Community Foundation included branding, annualreports, corporate publishing, and interactive media.

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Spur | InsightWhat you know is as important as who you know

Spur uses a wide variety ofresearch methodologies and toolsto dig deep into the heart of yourdonor data to find the catalyst forsuccess.

We enable our clients to:• Understand which donors

deserve more attention• Find more donors like your best

donors

Spur conducted ethnographic field studies with high school students to better understandcommunication patterns prior to developing this social networking website for the Saint PaulSchool of Theology.

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Spur | ActionResonance is the tug of a heartstring

Because no two donors are alike,Spur Communications connectsand delivers messages that arerelevant to each individual donor –one-to-one.

This fundraising campaign for Rockhurst University used 1:1 marketing to deliverpersonalized direct mail solicitations and individual websites to 24,000 prospective donors.

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Spur | AccountabilityMeasuring the things that matter

Spur provides comprehensivetracking and reporting systemsthat allow you to manage yourcampaigns and calculate thereturn on your marketinginvestment (MROI).

Rockhurst University’s fundraising campaign incorporated the use of personalized url’s(PURLs) to invite donors online to give at a website created just for them.

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Spur | RelevanceIt’s not what you say, but how you say it

We enable you to go beyondstatic communications whereeveryone receives the samemarketing message.

We empower you to deliverrelevant and personalizedcommunications.

Our social media and 1:1 marketing efforts for Wayside Waifs have resulted in robust donorbase that can be activated online. The extensive campaign includes a wide variety of socialmedia, email and landing pages to solicit donations.

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Spur | LoyaltyShow them you listen

Spur can help you cut throughclutter and show you listen toyour donors.

Our 1:1 expertise enables you toacknowledge that you hear yourdonors and reflect yourunderstanding back to each one.

Donors like knowing they arebeing heard.

This annual report for Hope House thanked individual donors for their contributions with aletter and drawing from a child who was helped by the domestic violence shelter.

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Spur | AdvocacyEmpower your donor base to become advocates

Donors are interested in seeingthe results of their investmentsmore than ever before.

Spur Communications enablesyou to tie results directly to donordollars and invite each donor intoyour brand.

Hope House’s annual report began with a letter to each donor that thanked them for theircontribution and identified the outcomes that were achieved with their gift.

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Spur | SuccessAre you ready for a change?

We enable our clients to:• Understand which donors

deserve more attention

• Find more donors like yourbest donors

• Connect & deliver messagesthat are relevant to eachindividual donor ornon-donor

• Increase donor loyalty

• Nurture lasting relationships

• Create emotional attachment

• Build lasting value

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Partial Client List

JPMorganGeneral Electric ERCWells FargoRBC InsuranceKansas City Life Insurance CompanyZurich

Ewing Marion Kauffman FoundationFrancis Family FoundationSunderland FoundationGreater Kansas City Community FoundationSpeaking of Women’s HealthNational Network to End Domestic Violence

Rockhurst UniversityMissouri Western State UniversityThe Ohio State UniversitySaint Paul School of TheologyRingling College of Art and Design

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Spur | CommunicationsIt’s what we do!

Please call:

Sarah McKinney, Director of Business DevelopmentSpur Communications, Inc.6900 West 80th Street., Suite 201Overland Park, KS 66204

816-471-7373 ext. [email protected]

www.spurcommunications.comwww.SPURspectives.com - blog