Social medianov2010
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The Social Challenge
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Transcript of Social medianov2010
The Social Challenge
• 93% of social media users believe a company should have a presence
– Cone, Business in Social Media Study, September 2008
• 66% of the global internet population visit social networks
– Nielsen, Global Faces & Networked Places, 2009
• Time spent on Social Networks is growing at 3 times the overall internet rate
– Nielsen, Global Faces & Networked Places, 2009
The Social Challenge
The Social Challenge
1,418,100 Facebook accounts in Ireland: (847k active daily users)
Boards.ie 5,197,049 visitors - Jan – April 2010(98,213,363 page views)
150,000 Twitter users in Ireland
25,000 Irish LinkedIn accounts
Source: Smallbusinesscan.com April 2010
Source: Wave5 Report, 2010
The Social Challenge
The web is changing.
It’s no longer just a place for information seeking and shopping but a platform where connections are made, information and opinion exchanged.
The new social web makes different demands on both consumers and companies.
Consumers are not merely finding, they are:
Contributing, commenting, writing, uploading pictures, videos, creating regular status updates and live streaming their every day happenings.
The Social Challenge
Creators
Critics
Collectors
Joiners
Spectators
Publish a blogPublish your own Web pagesUpload video you created Upload audio/music you createdWrite articles or stories and post them
Post ratings/reviews of products/servicesComment on someone else’s blogContribute to online forumsContribute to/edit articles in a wiki
Use RSS feedsAdd “tags” to Web pages or photos“Vote” for Web sites online
Maintain profile on a social networking siteVisit social networking sites
Read blogsWatch video from other usersListen to podcastsRead online forumsRead customer ratings/reviews
None of the aboveInactives neither create nor consumer social content of any kind
Groups include people participating in at least one of the activities monthly.
The Social Technographics™ Ladder
Spectators consumer social content including blogs, user-generated video, podcasts, forums, or reviews
Joiners connect in social networks like MySpace and Facebook
Collectors organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com
Creators make social content go. They write blogs or upload video, music, or text.Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles.
It’s essential for brands to understand why and where different groups of consumers participate in this new world.
Understand this and brands can create campaigns, messages and communities that consumers want to be part of, spreading the message far and wide much more effectively
Source: Wave5 Report, 2010
The Social Challenge
It Pays Off
Source: The Marketing Savant Group
It Pays Off
The relationship is apparent and significant:
socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence.
Source: Altimiter ENGAGEMENTdb study
There Needs to be a Strategy
Source: Wave5 Report, 2010
Its not enough to just listen
You need to engage
Addressing the Social Challenge
Understand how and why
people use social media
Map the Social
Landscape of the category
you are operating in and where
your consumers
fit in the landscape
Identify the Social needs
of the consumer
Identify the platforms that
best meet those needs
Strategy
Source: Wave5 Report, 2010
Contact Conor Byrne
Get a FREE 1 hour consultation on how your organisation can address the Social Challenge and be truly socially engaged, Contact Conor Byrne Today
+ 353 87 925 3885
