Social Media World

SOCIAL MEDIA WORLD

BY IVAN WILLIAMS

WHAT IS SOCIAL MEDIA? Computer-‐mediated tools that allow people to create,

share or exchange informa8on, ideas, pictures and videos in virtual communi8es/networks.

72% of all internet users are now ac8ve on social media

Facebook •  Over 1.2 billion Facebook users •  Over 20% of Facebook users login at least 5 8mes per day •  Over 50 million Facebook pages

•  Over 70% of marketers use Facebook to gain new customers

Google+ •  Over 1 billion Google+ accounts •  Reaches over 500 million monthly ac8ve users •  Over 20% of online adults visit Google+ once a month

Twi?er •  Over 1 billion registered users •  500 million tweets sent per day •  78% of ac8ve users are on mobile devices

•  215 million monthly ac8ve users

YouTube •  1 billion ac8ve users •  6 billion hours of video watched on YouTube per month •  40% of YouTube traffic comes from mobile devices

LinkedIn •  Over 300 Million Users

•  Over 180 monthly ac8ve users •  Reaches over 200 countries •  Over 40% of LinkedIn visits are from mobile devices •  More than two users sign up for LinkedIn every second

Instagram •  200 million ac8ve monthly users.

•  Over 20 billion photos have been shared on Instagram •  20% of teens consider Instagram as their favorite social network

•  Thailand alone has over 1.5 million users

Pinterest •  70 million ac8ve monthly users

•  80% of Pinterest users are female

Snapchat •  60 million ac8ve users

•  400 million snaps sent per day •  70% of users are female

•  5% of selfies are shared on Snapchat

Vine •  40 million ac8ve users

•  Weekends are the most popular 8me to share Vines

Social Media World

Internet

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