Social Media Workshop - Shrivenham March 2012
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The views expressed by David during the following presentation DOES NOT IN ANY WAY reflect the views of the: United Kingdom, United Nations, any National Governments, NATO (SFOR, KFOR, ISAF) etc (the list is not exhaustive).
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Social Media Workshop held at the Defence Academy of the UK on 9 March 2012
Transcript of Social Media Workshop - Shrivenham March 2012
The views expressed by David during the following presentation
DOES NOT IN ANY WAYreflect the views of the:
United Kingdom,United Nations,
any National Governments,NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
Why Use Social Media
Its all about starting the conversation
Why Social Media?
V. I .T .A .L
Video
Images
Text
Audio
Links
Youtube
Flickr
Gowalla / Foursquare
The value of the internet and mobile networks lies in their ability to connect
people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas.
People x Opportunity = ROI
Return on Influence
The Eternal Conflict
Measures of Performance
vs
Measures of Effect
Messaging using social media
Transparency =
Believability =
Credibility
Bosnia
Kosovo
Afghanistan
Oksigen FM
SMS interactionThe first social media tool?
KFOR – Kosovo
Youtube
Lessons learned?
ISAF Afghanistan
twitter vs
insurgents
Effects based operations?
The UNINTENDED consequences
Wrong Target audience
Wrong conversation style
Unintended consequences
My Opinion = FAIL
The fear of losing control
for the first timeYOUR
audience can checkYOUR"facts"
Why is it that the military feel so insecure, exposed and
scared of deploying messaging and influence using
social media platforms.
OPSEC ?
INFOSEC ?
Years ago we had these. First real data capture about us.
Did we go crazy then?No!
Why then today with SM?
“The Arab Spring et al”
Did Social Media really …....
Closing down the web?
By passing (alive in)
Surrogate SMS – Twitter
IP cloaking
He Who Dares
WINS
(by getting creative)
Twitter Commandos
VITAL Components
A Simple VITAL Network
Twitter Instagram
Facebook Fan Pagewhateveryoulike.com/
Google +Page
Youtube
TwitterAudioboo
A Simple VITAL Network
Auto-postingMutually supporting
Consistency of messageManaged from a mobile
deviceMinimal Effort
Measuring Effect
A “Tweet” or a “Facebook Status Update”
isn't a fact
Its a
“SPARK”
Social Media Management
Reports and basic Analysis
Any questions?
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