IIA Social Media Working Group.

Kick Off Meeting. 24th February 2011

#smwg

• Matt Mattheson, ThinkhousePR

Aisling McMahon, Strata3

Barry Hand, Lastminute.com

Bernie Goldbach, Tipperary Institute

Brendan Hughes, Consultant

Conor Lynch, Connector.ie

Emily Tully, Emily Tully PR

Enda Flynn, Microsoft Ireland

Eoin Ó Suilleabháin, Bord Gáis

Fred Caballero, Channelship

Krishna De, BizGrowth News

Lauren Fisher, Simply Zesty

Eoin Kennedy, Slattery Communications Roseanne smith, IIA

Aim

“support businesses in the development of strategies for engaging with social media”

• Harnessing the potential. • Creating material, insights and

connections. • Act as an resource for IIA.

Connect. Inform. Educate. Grow. Influence.

People

Collaboration

Meetings.

Materials/Design.

Promotion.

Event Management.

Done. • Blogging for Business Guide. • Blogging Survey. • Blogging Event. • Net Congress. Speed Social

Media Campaign, Social Media Clinic.

• Audio Video Culture Event. • Blog posts on the IIA Site. • Irish Times PodCast Session. • Neville Hobs Meet Up.

In progress. Podcasting Guide. RSS Guide.

Target • 1-2 blog posts per month • Session for IIA Congress • 3 Events • Informal meet ups with visiting experts • 3 White Papers • Networking Event • International connections & Ireland SM Inc • Connections with Social Media Ireland • Connections with colleges DERI, Clarity • Research

• Social Media Map of Ireland • Updates • Tools • Politics and SM • Crisis Management • SM Strategy

Connect. Inform. Educate. Grow. Influence.

Time. Insight. Expertise. Connections.

• Profile on IIA site • Speaker engagements • Credits on published material • Inclusion on IIA PR, promotional

material • Connections • Networking • Collaborative research