Kick Off Session - GlobalGiving...Kick Off Session Session 3: Storytelling + Calendar Planning...
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The GlobalGiving Accelerator Kick Off Session Session 3: Storytelling + Calendar Planning
Transcript of Kick Off Session - GlobalGiving...Kick Off Session Session 3: Storytelling + Calendar Planning...
The GlobalGiving AcceleratorKick Off Session
Session 3: Storytelling + Calendar Planning
Agenda
Session #3 Facilitators
Accelerator Training Program
Session #1: Setting SMART GoalsFebruary 26th at 10:00am EST
Session #2: Network Mapping + Advocates February 27th at 10:00am EST
Session #3: Storytelling + Calendar PlanningFebruary 28th at 10:00am EST
Session #4: Social Media + Email StrategyMarch 1st at 10:00am EST
1. Generate compelling and authentic stories for use in your crowdfunding campaign appeals.
2. Revise your project page to most effectively capture prospective donors.
3. Prepare your calendar for the Accelerator campaign.
Storytelling
Stories are powerful.
56%of individuals who respond to a
nonprofit call to action cite being motivated
by compelling storytelling
Get Your Story StraightBrevity is key
seconds
4.2
•
•
•
•
Strong Imagery
Always ask, how do our stories empower the people
we intend to help?
Empower Constituents
PICTURE #1 PICTURE #2
“Slum Children”
“Children living in slums”
Effective Character
AuthenticityStories should show—rather
than tell—the audience about the character’s
transformation, using rich details and featuring the
character’s own voice, without jargon.
Trajectory
Be Passionate!
Build A Sense of Urgency
Use the Accelerator campaign structure to bring
urgency to your story’s conclusion.
Clear Call to Action
Make it easy for people to
act now.
Let’s Review!
Good Nonprofit Storytelling Involves…• Strong imagery
• Empowering your constituents
• An effective character
• Authenticity
• Trajectory
• Passion
• A sense of urgency
• Clear call to action
What types of stories can we tell?
• Overcoming adversity • Peek behind-the-scenes story • Success story • Cliffhanger story• Founder story • Donor stories • So many more!
Your emails, your social media, how you talk to a stranger, how to convey your work to a funder or board member.
Your story shows and shares your organization’s impact.
Stories can be used everywhere
Questions?
Calendar Planning
“First, we made a calendar of the entire process, and before the
actual campaign period we created many messages to
communicate on social networks and personal emails.”
GLOBALGIVING NONPROFIT PARTNERRaised $5,420 in under 30 days
Make a plan.Create a calendar.
Accelerator Crowdfunding Campaign
Start Time (24 hours challenge with $100 prizes!)March 12th at 00:00:01 EDT (daylight savings begins March 11th)
Bonus Day ($12,000 in incentives + prizes)March 21st from 00:00:01-23:59:59 EDT
End Time ($6,000+ in prizes)March 30th at 11:59pm EDT
Funds DisbursedLate April
9:00:01 EDT – 23:59:58 EDT
March 21st Bonus Day
• $10,000 Incentive Fund from GlobalGiving• This is a proportional match on unique online
donations up to $5,000 • Bonus Day lasts a full 24 hours, from 00:00:01 to
23:59:59 EDT on Wednesday, March 21st • Two $1,000 USD bonus prizes for the organizations
with the most dollars and most donors
* Note: Matching and prize money will not count towards your Accelerator Goal
Sample Calendar for Accelerator Campaign
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
March 4Advocate
Pre-Campaign Check-In
Facebook +Twitter Posts Donor Calls
March 11
Campaign BeginsFacebook +
Twitter PostsSend Email #1
Advocate Check-In
Facebook +Twitter Posts Facebook +
Twitter Posts
March 18 Donor CallsFacebook +
Twitter PostsBonus Day!
Send Email #2Facebook +
Twitter PostsAdvocate Check-In
Fundraising Event!
March 25 Facebook + Twitter Posts
Advocate Check-In Facebook +
Twitter Posts
Send Email #3 -last chance to
giveCampaign End
“Let your creative juice flow for creating a compelling story. That's the key. Brainstorm to tell that story most effectively with meaningful pictures
and videos in all possible social media and never hesitate to ask for money
even over phone.”
GLOBALGIVING NONPROFIT PARTNERRaised $11,518 in under 30 days
Questions?
Wrap-Up
Select one story you want to tell in your donor outreach. Using today’s lessons, draft a version of the story that can be read in no more than 30-seconds. Then, boil it down to six words or less. Finally, share both with a partner and ask for feedback. Record all of this as it will all feed into your email appeals, social media content, and more!
1. Log into your GG Rewards Dashboard.
2. Find the GG Rewards Cycle for this webinar.
3. Earn 2 points by typing in the original stories (both 30-second and six word versions) under Step 2 (Act).
4. After you have shared your story with a partner and received feedback, earn 3 points by telling us what you learned from this experience under Step 3 (Learn).
Need help? Email us at [email protected].
Homework Assignment #3 (continued)• Add screen steps for completing cycleAvailable 24 hours
after viewing the webinar
What is GlobalGiving’s platform fee?
Pay-in-Advance Option• Would you like to skip the start up fee and simplify
communications with donors? You can! • Cost: $200 (£150)• Ultimately save $50-$150 on your first $5,000 raised• Payment Deadline: March 8th
• Curious? See Terms + Conditions or email us at [email protected]
• REMEMBER: This is an optional offer.
This OPTIONAL offer expires March 8th
Visit goto.gg/29068 to learn more and pay
NEW
1PENDING
APPROVAL
2PRE-APPROVED
3ACTIVE
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www.globalgiving.org/acceleratorhub
Accelerator Training Program
Session #1: Setting SMART GoalsFebruary 26th at 10:00am EST
Session #2: Network Mapping + Advocates February 27th at 10:00am EST
Session #3: Storytelling + Calendar PlanningFebruary 28th at 10:00am EST
Session #4: Social Media + Email StrategyMarch 1st at 10:00am EST
