Social media: where's the money? #dagvanmarcom #voka
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Transcript of Social media: where's the money? #dagvanmarcom #voka
Social media for professionalsClo Willaerts (@bnox)
Mercator Roadshow, 26/09/2011
Social media:Where's the money?
VOKA Limburg, 17 Feb 2012
Business book
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Lannoo Campus (BE)
• Spectrum (NL)
• Amazon.com/co.uk
Social media + business
Social Media:first impression
The human web
High fan engagement
T-shirt brands
Self-serve advertising
Sponsored Stories based on Open Graph actions
http://www.insidefacebook.com/2012/02/13/facebook-tests-readwatchlisten-sponsored-stories-too-soon/
In-app purchases& virtual gifts
F-commerce
Coupons/sampling: birthdays
Case: BMW Fan Day
YouTube.com/TrendsDashboard
YouTube Advertising
Joharno
Case: Pantene Aqua Light
Case: FITAGency LVDE
Twitter: expectations
Twitter: first impression
Creative
Trending topics & Promoted Tweets
Self-serve advertising
Direct sales
Branding
Case: @EY_lifeBelgium
Bonus: Pinterest Gifts
Final tips
1) be findable
2) be likeable
3) be shareable
conversity.be/blog