Chapter 9 Geographic Big Data’s Applications in Retailing ...
Social media Using to tell your data’s story Ruth Hamberg Minnesota Compass, Wilder Research...
49
social media Using to tell your data’s story Ruth Hamberg Minnesota Compass, Wilder Research #CICsocial
-
Upload
britton-ryan -
Category
Documents
-
view
219 -
download
0
Transcript of Social media Using to tell your data’s story Ruth Hamberg Minnesota Compass, Wilder Research...
social mediaUsing
to tell your
data’s
storyRuth Hamberg
Minnesota Compass, Wilder Research
#CICsocial
Indicators sites are digital, shareable, and actionable
Social media is a digital means of sharing information, often leading to action
#cicsocial
Sound, credible information
+Common sense
of purpose =
Impact
www.mncompass.org
Convening and events
Social media
Newsletters
Traditional media
Articles by community
leaders
Library of reports
Annual dashboard (Compass Points)
Racial Equity Resource Directory
Presentations
Beyond graphs & charts, Compass provides:
www.mncompass.org
3M Foundation
Blue Cross and Blue Shield
of Minnesota Foundation
Boston Scientific
Otto Bremer Foundation
Bush Foundation
Greater Twin Cities United Way
Mardag Foundation
The McKnight Foundation
B.C. Gamble, P.W. Skogmo Fund of The Minneapolis Foundation
Minnesota Initiative Foundations
The Saint Paul Foundation
Wells Fargo Foundation Minnesota
Amherst H. Wilder Foundation
Compass collaborative
Why WhatHow
of social media
The
Quick orientation
Medium of communication that occurs online, based on conversation, sharing, and a decentralized flow of ideas
Informal
Increasingly popular
Not always personal or celebrity-driven
www.mncompass.org
Social media and our goals Promote traffic to website
Add voices to discussion
Increase awareness
Engage stakeholders
www.mncompass.org
Prevent data misrepresentation
Control the discussion
Yes
No
Why does it matter?
Why does your project matter?
To whom does it matter?
www.mncompass.org
First, let’s ask:
Why does it matter? 72% of online adults in the U.S. use social networking
sites.
The share using Twitter has doubled since 2010.
Three times the percentage of age 65+ adults are using social networking sites, up to 43% from 13% in 2009.
Source: Pew Research Center’s Internet & American Life Project (2013) http://www.pewinternet.org/Reports/2013/social-networking-sites.aspx
www.mncompass.org
Why WhatHow
of social media
The
www.mncompass.org
Content Media
Current events
Annual themes
Presentations and events
Data, resources, tips, and images
Share (80:20) and be responsive to users
www.mncompass.org
Audience
Who is talking about topics related to our resource?
Who already uses the resource?
Who would we like to see use the resource?
www.mncompass.org
Audience
Funders
Partners
Advocacy/policy
Media
Community members
www.mncompass.org
funder
author
local hashtag
broad hashtag
outlet
directlink
partner
media
community
Minnesota Compass 6 surprising facts abt MN #millennials http://www.mncompass.org/trends/ask-a-researcher… #5: Racial gaps exist, but some progress as well pic.twitter.com/J9KwCZ7eTt
saeng.i.am @MNCompass graph on RacialGap in HigherEd misleading and contradict ur report Disaggregated data on shows otherwise. http://www.mncompass.org/workforce/ educational-attainment#1-4787-g … [link to Educational Attainment by Race/Ethnicity graph including breakdown of Asian/Southeast Asian]
Minnesota Compass @Saengmany Thanks for the comment. We'll look into it and get back to you. Wld you like to connect via email? Please see DM if so.
community
Why WhatHow of social media
The
How we use social media
Explore, experiment, and have fun
Act like a researcher
Act like a human being
Gut checks
www.mncompass.org
To include or not…? Enough context to avoid
confusion
“Human” language
Relationships
An image
www.mncompass.org
Information available via link
Significant digits
Do
Don’t
Getting set up on a budget
1. Research: Where is your audience? What and how do they share information?
2. Open account
3. Download scheduler (Buffer, Hootsuite, Tweetdeck)
www.mncompass.org
Getting set up on a budget4. Choose 5 interesting things (event, article, data
release, community news…)
5. Say 2 things about each (quote, data point, release date, key point…)
6. Schedule (2 per day = 1 week; 2 per week = more than one month!)
7. Monitor and respond
www.mncompass.org
Frequency
Maintain a regular schedule
Post at least once per month (ideal: at least once per week)
www.mncompass.org
Principles for sharingTwitter Facebook
www.mncompass.org
Brief; don’t use all 140 characters
Include a link
Include relationship-builders (@, #)
Include an image?
Conversational
Shorter is better
Include a link
Include an image
Stay in touch!www.mncompass.org
Visit mncompass.org or text “MNCOMPASS” to 22828 to sign up for our monthly e-newsletter
Follow us on Twitter: @MNCompass
Connect with MN Compass on Facebook
[email protected] | @rehamberg
www.mncompass.org
Damage control
Be positive
Be professional
Avoid sarcasm
Take the conversation somewhere else
Example
www.mncompass.org
Analytics
Defining engagement
Tools
In platform
Raw data
Followerwonk
Mention
www.mncompass.org
Twitter terms
Tweet
Retweet
Favorite
Follow
List
www.mncompass.org
@
#
HT
via
#FF
Integration with website
“Share this”
Embedded streams
Website design
Example
www.mncompass.org
www.mncompass.org
Twitter users
Metropolitan Council (link)
State Demographer’s Office (link)
Minnesota Public Radio (link)
Many MN nonprofits (link)
Many MN researchers (link)
www.mncompass.org
https://twitter.com/givemn/status/457954189872623616
78% Mpls' Somali kindergartners school-ready (vs 72% overall) http://t.co/Qd00vLHGVW @webertom1 @Aynte @tcgennext http://t.co/0iAcPpDZJR
#smalltowns2014: Check out #thewaynorth. Reporter @damiencave is making trek from Texas to MN to explore immigrant story/impact
UPDATED neighborhood profiles w/ population, housing, jobs data & more! http://t.co/0Nm7qN1FEH #MSPnhoods http://t.co/zpIkXKsBT8
19.1% MNs making less than $15,000/year have diabetes vs 4.4% of those making $50,000+ http://t.co/DrJ2KGuJeU http://t.co/uMQ5KdbrDd
A: At 28%, #millennials are MN's largest generation #compass14 (2/2) http://t.co/tPLHKmsOh4
@waiteparkcc Neighborhood profile for Waite Park now updated! 9 in 10 residents are white. 12% age 65+ http://t.co/NdCHnqfImT #MSPnhoods
A: At 28%, #millennials are MN's largest generation #compass14 (2/2) http://t.co/tPLHKmsOh4
Share of millennials w/ BA+ ranges from 10%-52% by race in MN, 14%-65% in US @janeellentigan #compass14 http://t.co/jvzwW3W2dw
21,000 of Minnesota's foreign-born residents were born in Somalia http://t.co/JoTTTWunFK @dailycircuit @webertom1 @Aynte @HIPSINSTITUTE
MN has largest difference b/w % white residents & % Black residents wkng at a job http://t.co/yWiX68Nr9X @DailyCircuit @KerriMPR @nvlevy
Compass’ top tweets of 2014
